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Allegiance Coal

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report on Allegiance Coal is part of a larger compilation of the 10,000 biggest companies in the world. It is constantly updated to provide the most current information available.

Full access to the Allegiance Coal study, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections is available to Premium members only.

In addition to scrutinizing data, we are also able to identify potential new products and services, anticipate future market trends, and explore potential synergies between Allegiance Coal and other organisations.

Company Description

Allegiance Coal is a coal mining and production company headquartered in Sydney, Australia that was founded in 1989. The company specializes in the production of high-energy thermal and coking coal and provides services such as logistics, coal processing and stockpile management. Allegiance Coal services the domestic and global markets, supplying coal to power plants, steel producers, and other industrial customers.

Industry Overview

The primary industry Allegiance Coal operates in is the coal mining sector. The total market size for the global coal mining industry is estimated to be around $841 billion US Dollars. It is estimated that over 2.7 million people are employed in this industry, with the majority of these employees based in countries such as the United States, China, India, and Australia. The coal mining industry is a major contributor to the global economy, with coal being one of the most widely used sources of energy.

Industry Classification

In terms of formal classification, Platform Executive has tagged Allegiance Coal as a business operating within the Mining and Materials industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Gasification system and method for converting a solid carbonaceous material to synthesis gas
Patent ID: US10390127
Date: 2019-07-30

Patent Title: Process for producing synthesis gas from a solid carbonaceous material
Patent ID: US10372540
Date: 2019-07-02

Patent Title: Process for producing synthesis gas from a solid carbonaceous material
Patent ID: US10359575
Date: 2019-06-11

Patent Title: Process for producing synthesis gas from a solid carbonaceous material
Patent ID: US10320772
Date: 2019-05-07

Patent Title: Process for producing synthesis gas from a solid carbonaceous material
Patent ID: US10307972
Date: 2019-04-23

Patent Title: Gasification system and method for converting a solid carbonaceous material to synthesis gas
Patent ID: US10295242
Date: 2019-04-09

Patent Title: Process for producing synthesis gas from a solid carbonaceous material
Patent ID: US10289429
Date: 2019-03-26

Patent Title: Process for producing synthesis gas from a solid carbonaceous material
Patent ID: US10269160
Date: 2019-03-05

Patent Title: Process for producing synthesis gas from a solid carbonaceous material
Patent ID: US10256703
Date: 2019-02-19

Patent Title: Process for producing synthesis gas from a solid carbonaceous material
Patent ID: US10241079
Date: 2019-01-29

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Hard coking coal
  • Thermal coal
  • Investment in coal operations
  • Development of coal projects
  • Coal trading
  • Coal logistics and supply chain management
  • Coal resources assessment and evaluation
  • Exploration and evaluation services
  • Contract mining services
  • Environmental, health and safety management services

Key Competitors

We have identified the following organisations as being key competitors:

  • Whitehaven Coal
  • Peabody Energy
  • Yancoal
  • BHP Billiton
  • Glencore
  • Anglo American
  • Coronado Global Resources
  • Stanmore Coal
  • Adani Mining
  • Rio Tinto
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Shareholders/Investors: These are the people who own shares in Allegiance Coal and are motivated to see the company grow and generate profits.

2. Customers: These are the customers who purchase Allegiance Coal's products and services.

3. Employees: These are the employees who work for Allegiance Coal and help to ensure the company's success.

4. Suppliers: These are the companies that provide materials, equipment, and services to Allegiance Coal.

5. Government Agencies/Regulators: These are the government agencies and regulators who monitor and regulate the coal mining industry.

6. Community: These are the people who live in the areas where Allegiance Coal operates and will be impacted by the company's operations.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Allegiance Coal different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Allegiance Coal and its position within the marketplace.

Allegiance Coal is a low-cost, low- emissions coal mine that is committed to creating local jobs and providing affordable energy for families in the region.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Allegiance Coal's key competitive advantages include:

High-quality coal resources: Allegiance Coal has over one billion tonnes of high-grade, semi-soft and hard coking coal reserves located in the Bowen Basin in Queensland, Australia.

Proximity to premium markets: Allegiance Coal is strategically located close to premium markets in Australia, China and Japan, allowing it to take advantage of the growth in demand for high-quality coal in these markets.

Experienced management team: Allegiance Coal is led by a highly experienced team of coal industry professionals who have decades of experience in the mining, marketing and sales of coal.

Low-cost operations: Allegiance Coal has a low-cost operating structure that allows it to maximize profits and remain competitive in the global coal market.

Responsible mining practices: Allegiance Coal is committed to responsible mining practices that minimize environmental impacts and ensure safe working conditions for its employees.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Power producers
  • Steel mills
  • Industrial users
  • Coal traders
  • Exporters
  • Retailers
  • Private mines
  • Mining companies
  • End users
  • Government agencies

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increasing Global Demand for Coal: With the increasing demand for energy and the need for reliable and cost-effective sources, coal is becoming an increasingly attractive option for many countries. This could lead to increased demand for Allegiance Coal's products, leading to increased profits and market share.

Growing Environmental Regulations: The increasing regulatory pressure on the coal industry could have a significant impact on Allegiance Coal's operations. The company must ensure that their operations adhere to the changing regulations and take measures to reduce their environmental impact.

Shifting Consumer Preferences: Consumers are becoming increasingly aware of the environmental and health risks associated with coal and many are shifting away from this energy source. This could lead to decreased demand for Allegiance Coal's products and reduce their profits.

Technological Advancements: Technological advancements in the coal industry have led to increased efficiency and lower costs. This could be beneficial to Allegiance Coal as they could use the new technologies to reduce their costs and become more competitive in the market.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Allegiance Coal include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="AHQ.AU" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Coal Exploration Services: Allegiance Coal could offer exploration services to help customers identify new coal reserves or locate potential coal deposits.

Coal Processing Services: Allegiance Coal could provide services that involve cleaning, sizing and blending coal to meet the customer’s needs.

Coal Transloading and Logistics Services: Allegiance Coal could provide services to transport coal from one place to another and handle all of the logistics involved.

Coal Trading Services: Allegiance Coal could offer services to help customers buy and sell coal on the open market.

Coal Consulting Services: Allegiance Coal could provide consulting services to help customers better understand the coal industry, identify opportunities and make informed decisions.

Carbon Capture and Storage Services: Allegiance Coal could provide services to help customers capture and store carbon dioxide emissions from coal-fired power plants.

Renewable Energy Services: Allegiance Coal could provide services to help customers develop and implement renewable energy projects.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Mining Equipment Suppliers: Companies such as Caterpillar, Komatsu, and Liebherr that provide mining equipment and services to coal mining operations can be beneficial to Allegiance Coal.
2. Rail and Logistics Companies: Companies such as Union Pacific, CSX, and Norfolk Southern that provide rail and logistics services for coal transportation can be beneficial to Allegiance Coal.
3. Power Generation Companies: Companies such as Duke Energy, Southern Company, and Exelon that generate power from coal can be beneficial to Allegiance Coal.
4. Coal Trading Companies: Companies such as Trafigura, Glencore, and Vitol that facilitate the trading of coal can be beneficial to Allegiance Coal.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
Porter's Five Forces is a framework for industry analysis and business strategy development. It draws upon industrial organisation (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack of it) of an industry in terms of its profitability. An "unattractive" industry is one in which the effect of these five forces reduces overall profitability. Allegiance Coal scores relatively POORLY in relation to Porter's Five Forces. The company is in a HIGHLY competitive industry, with many large and well-established firms. There is little differentiation among products and Allegiance Coal has little pricing power. Additionally, customers are relatively price sensitive and can easily switch to other suppliers. Suppliers are also numerous and have little bargaining power. Finally, the industry is not capital intensive.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Allegiance Coal customers are primarily companies in the energy industry who require coal for fuel. These customers may include power companies, manufacturing plants and other industries who rely on coal for their energy needs.

Actors: The primary actors in Allegiance Coal are the miners, who extract coal from the ground and transport it to the customers. Other actors include the company executives and managers, who oversee the operations and ensure safety and efficiency, and the company’s suppliers, who provide the necessary resources and equipment.

Transformation process: The transformation process at Allegiance Coal involves extracting the coal from the ground and transporting it to the customers. This process involves a number of steps, such as mining the coal, transporting it to the customer, and preparing it for use.

World view: Allegiance Coal is focused on providing a reliable source of energy to its customers. The company strives to provide a safe and efficient mining process, as well as a reliable transport system to its customers.

Owners: Allegiance Coal is owned by a group of investors, including private equity firms, venture capitalists and private individuals.

Environmental constraints: Allegiance Coal must abide by local, state and federal regulations regarding the extraction and transportation of coal. The company must also adhere to guidelines for protecting the environment during the mining and transportation process.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Allegiance Coal business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Allegiance Coal Limited has a strong focus on safety, with a safety record that is significantly better than the industry average.

2. The company has a strong track record of operational excellence, with a long history of successful projects.

3. Allegiance Coal Limited has a strong financial position, with a strong balance sheet and a healthy cash flow.

4. The company has a strong pipeline of projects, with a number of potential growth opportunities.


Below is a list of opportunities we have identified for the business:

1. Increase mining operations: Allegiance Coal should increase its mining operations to increase production output and revenue. This could involve expanding current sites, investing in new equipment, and leveraging technology to improve efficiency.

2. Develop new markets: Allegiance Coal should explore new markets and develop relationships with potential customers. This could involve establishing a sales team, strengthening relationships with existing customers, and investing in digital marketing initiatives to reach new customers.

3. Improve safety standards: Allegiance Coal should focus on improving safety standards to reduce the risk of accidents and injuries. This could involve investing in safety training programs, increasing oversight, and developing new safety protocols.

4. Reduce costs: Allegiance Coal should look for ways to reduce costs and increase profitability. This could involve streamlining processes, leveraging technology, and optimizing operations.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on safety – Allegiance Coal has been involved in a number of safety incidents in recent years, including a serious mining accident in Colorado in 2013.

2. Poor financial management – Allegiance Coal has been poorly managed financially, with the company racking up significant debt.

3. Limited geographical diversification – Allegiance Coal is heavily reliant on the Australian coal market, which has been weak in recent years.

4. Lack of scale – Allegiance Coal is a relatively small player in the global coal industry, which limits its ability to compete against larger rivals.


Below is a list of the threats we have identified for the business:

1. Supply Chain Disruptions: Allegiance Coal is reliant on a complex and global supply chain. Disruptions to this chain, such as those brought on by tariffs, trade wars, natural disasters, or other unforeseen events, can significantly impede Allegiance Coal’s operations, threatening profitability.

2. Financial Risk: Allegiance Coal is exposed to financial risks due to fluctuating commodity prices. If prices for coal drop too low, Allegiance Coal could be forced to close some of its operations or seek additional financing in order to stay afloat.

3. Operational Risk: Allegiance Coal’s operations are subject to risks from potential accidents, natural disasters, and other unforeseen events that could disrupt its operations or cause significant property damage.

4. Environmental Regulation: Allegiance Coal is subject to stringent environmental regulations from both local and federal governments. If Allegiance Coal fails to comply with these regulations, it could be subject to fines, penalties, and other sanctions that could significantly impact its bottom line.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Allegiance Coal. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Allegiance Coal, as well as areas where the company needs to improve its operations or strategy.
Company: Allegiance Coal

Collaborators: Allegiance Coal works with a number of large mining companies to obtain coal for their operations. They have also developed relationships with coal hauling and other transportation services to ensure that the coal is delivered to their customers in a timely manner.

Customers: Allegiance Coal’s customers include power generation companies, industrial customers, and suppliers of coal-based fuels. They are also able to provide coal to those customers who purchase it for their own use.

Competitors: Allegiance Coal faces competition from other coal suppliers in the market. They strive to offer competitive pricing, reliable delivery, and quality coal in order to remain competitive.

Content: Allegiance Coal provides a range of coal products and services. They offer a variety of grades and sizes of coal, as well as the ability to custom blend coal to meet the needs of their customers. They also provide professional consulting and support services to ensure that their customers are getting the right coal for their needs.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Allegiance Coal as having an innovation score of C3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Allegiance Coal forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 25th April 2023

Industry Keywords

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