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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This study, which provides a comprehensive overview of Albemarle, is part of our coverage of the world’s 10,000 largest companies. It is continually updated to provide the most up-to-date information.

Full access to this study on Albemarle, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections is available for Premium members only.

In addition to the analytical parts, we aim to recognise potential new products and/or services, anticipate future market trends, and investigate possible collaborations between Albemarle and other organisations.

Company Description

Albemarle is a global specialty chemicals company headquartered in Charlotte, North Carolina, founded in 1994. The company's main products and services include performance catalysts, lithium and advanced materials, bromine-based specialty chemicals, and refining catalysts. Albemarle's markets include energy and fuels, consumer electronics, pharmaceuticals, construction, automotive, agriculture, and food and nutrition.

Industry Overview

Albemarle is a leading player in the chemicals industry, with a market size of over 160 billion US dollars. This industry employs more than a million people worldwide, with the majority of those employees based in the US, China, India, Germany, Japan and South Korea. Albemarle is a major supplier of specialty chemicals, with a focus on catalysts and specialty materials used in a wide range of industries, from energy to consumer goods.

Industry Classification

In terms of formal classification, Platform Executive has tagged Albemarle as a business operating within the Chemicals industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Process For The Preparation of Lithium Transition Metal Oxide
Patent ID: US10395064B2
Date: April 16, 2019.

Patent Title: Method For Producing Lithium Transition Metal Oxide
Patent ID: US10389726B2
Date: April 9, 2019.

Patent Title: Method For Producing Lithium Transition Metal Oxide
Patent ID: US10385420B2
Date: April 2, 2019.

Patent Title: Process For Producing Lithium Transition Metal Oxide
Patent ID: US10379959B2
Date: March 26, 2019.

Patent Title: Process For Producing Lithium Transition Metal Oxide
Patent ID: US10379958B2
Date: March 26, 2019.

Patent Title: Process For Producing Lithium Transition Metal Oxide
Patent ID: US10379952B2
Date: March 26, 2019.

Patent Title: Process For Producing Lithium Transition Metal Oxide
Patent ID: US10379951B2
Date: March 26, 2019.

Patent Title: Process For Producing Lithium Transition Metal Oxide
Patent ID: US10379950B2
Date: March 26, 2019.

Patent Title: Process For Producing Lithium Transition Metal Oxide
Patent ID: US10379949B2
Date: March 26, 2019.

Patent Title: Process For Producing Lithium Transition Metal Oxide
Patent ID: US10379948B2
Date: March 26, 2019.

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Specialty Chemicals
  • Catalysts
  • Advanced Materials
  • Process Support Services
  • Lithium and Lithium-Ion Battery Solutions
  • Flame Retardants
  • Organic and Inorganic Chemicals
  • Refinery and Petrochemical Solutions
  • Polymers and Additives
  • Performance Solutions
  • Renewable Energy Solutions
  • Custom Manufacturing Services

Key Competitors

We have identified the following organisations as being key competitors:

  • BASF
  • Chemetall
  • Solvay
  • DowDuPont
  • Eastman Chemical
  • AkzoNobel
  • Innospec
  • Clariant
  • Evonik
  • W.R. Grace & Co.
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Albemarle's customers are key stakeholders because they are the ones who purchase their products and services.

2. Employees: Albemarle's employees are key stakeholders because they are the ones who create the products and services that are offered to customers.

3. Shareholders: Albemarle's shareholders are key stakeholders because they are the ones who invest in the company and reap the rewards of its successes.

4. Suppliers: Albemarle's suppliers are key stakeholders because they provide the materials and resources necessary for the production of the products and services that Albemarle provides.

5. Local Communities: Albemarle's local communities are key stakeholders because they are the ones who benefit from the jobs and resources created by the company.

6. Government: Albemarle's government is a key stakeholder because it provides regulatory oversight and can influence the company's operations.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Albemarle different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Albemarle and its position within the marketplace.

Albemarle offers a unique and valuable proposition to its customers. Customers can rely on Albemarle to provide them with high-quality, long-lasting products. Albemarle also offers a wide range of products, so customers can find the right product for their needs.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Innovation: Albemarle is focused on developing innovative solutions to drive value for customers. This includes developing new products and technologies, as well as leveraging existing products in new markets.

Global Presence: Albemarle has presence in over 100 countries, providing customers with global access to its products and services.

Sustainable Solutions: Albemarle is committed to sustainability and developing products that reduce environmental impacts. The company has invested heavily in research and development of green chemistry technologies.

Operational Excellence: Albemarle has a track record of operational excellence, with a focus on cost optimisation and efficiency. The company has invested heavily in automation and advanced analytics to drive operational improvements.

Financial Strength: Albemarle has a strong balance sheet, providing financial flexibility to invest in long-term projects and capitalise on new opportunities.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Homeowners
  • Businesses
  • Contractors
  • Agricultural Producers
  • Landscapers
  • Municipalities
  • Government Agencies
  • Educational Institutions
  • Non-Profits
  • Resellers and Distributors

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Consumer Habits: Changes in consumer habits due to the rise of digital technology and the internet have been transforming the global market. Consumers are more likely to shop online, use mobile apps, and research products online before making a purchase. This shift in consumer behaviour has the potential to significantly impact Albemarle's market performance over the coming years.

Environmental Factors: There is an increasing focus on reducing carbon emissions and fighting climate change. This could have an impact on Albemarle's market performance in both the short- and long-term. Companies will need to adjust their production and marketing efforts to meet increasingly stringent environmental regulations.

Competition: The global market is becoming increasingly competitive, with new companies entering the market and existing companies introducing new products and services. This could have an impact on Albemarle's market performance, as they need to remain competitive in order to stay ahead of their competitors.

Political Factors: Political factors, such as tariffs, taxes, and regulations, can have a major impact on the market. Depending on the political climate, Albemarle may need to adjust its strategies and operations in order to remain profitable.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Albemarle include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="ALB.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Battery recycling services: Albemarle could offer battery recycling services to consumers and businesses to help them responsibly dispose of their used batteries. This could include collecting and recycling batteries from local businesses and households.

Solar energy solutions: Albemarle could develop and install solar energy solutions for residential and commercial customers. This could include solar panels, inverters, and other components for solar energy systems.

Energy storage solutions: Albemarle could develop and install energy storage solutions for residential and commercial customers. This could include batteries, energy management systems, and other components that can store energy for later use.

Battery management systems: Albemarle could develop and install battery management systems to help customers better monitor and manage their energy usage. This could include software, hardware, and other components to help customers maximize their energy efficiency.

Educational services: Albemarle could offer educational services to help customers better understand their energy usage and how to optimize it. This could include workshops, seminars, and other resources to help customers learn more about energy conservation and sustainability.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

2. DuPont
3. Solvay
4. Evonik
5. Air Liquide
6. Dow Chemical
7. AkzoNobel
8. Clariant
9. Shell

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Albemarle are:

1. Suppliers: Albemarle has a HIGH degree of supplier power as it is a key player in the global market for lithium.

2. Buyers: Buyer power is HIGH as there are few alternative suppliers of lithium.

3. Substitutes: There are no close substitutes for lithium.

4. Rivalry: The lithium market is HIGHLY concentrated with Albemarle being the largest player.

5. Threat of entry: The barrier to entry for new players is HIGH as it requires significant investment and expertise.

Overall, Albemarle has a strong position in the lithium market.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Albemarle's customers are mainly industrial and commercial organisations, as well as research institutions, around the world.

Actors: The actors involved in Albemarle's operations are its employees, suppliers, investors, customers, government agencies and other stakeholders.

Transformation process: Albemarle provides its customers with a wide range of products and services, from speciality chemicals and materials to solutions for advanced industrial processes. Its transformation process involves the development and supply of products and services that meet its customers' needs.

World view: Albemarle believes in the importance of developing and delivering innovative products and services that create value for its customers and promote sustainability.

Owners: Albemarle is publicly listed on the New York Stock Exchange and is majority owned by its shareholders.

Environmental constraints: Albemarle is subject to a range of environmental regulations and policies that limit the impact of its operations on the environment. It must also adhere to safety and health regulations to ensure the safety of its employees and its customers.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Albemarle business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Albemarle is a global specialty chemicals company with over 100 manufacturing sites and 4,500 employees worldwide.

2. Albemarle is the world’s largest producer of lithium, with a market share of over 40%.

3. Albemarle is the world’s largest producer of bromine, with a market share of over 50%.

4. Albemarle is a leading provider of catalysts and engineered materials.


Below is a list of opportunities we have identified for the business:

1. Increase global presence through strategic acquisitions: Albemarle Corporation should continue to look for opportunities to expand its global presence through strategic acquisitions. This can be done by identifying high-growth markets and acquiring companies that have a presence in these markets. This will enable Albemarle to increase its market share in the global chemical industry and tap into new sources of revenue.

2. Research & Development (R&D): Albemarle Corporation should further invest in R&D to develop new products and technologies that can be used in its existing and new markets. This will enable the company to stay ahead of the competition and capitalise on the growing global demand for chemical products.

3. Increase efficiency of operations: Albemarle Corporation should look for ways to increase the efficiency of its operations. This can be done by streamlining its processes, improving the utilization of its resources and leveraging technology to automate processes where possible. This will enable the company to reduce costs and improve its margins.

4. Improve customer service: Albemarle Corporation should focus on improving its customer service. This can be done by investing in customer relationship management (CRM) software, providing better training for customer service representatives and improving the response time for customer inquiries. This will ensure that customers are satisfied with the services provided by the company and will help to build customer loyalty.


Below is a list of the weaknesses we have identified for the business:

1. he schools are underfunded relative to other school districts in the state.

2. The district has a high rate of student turnover, which negatively impacts both academic performance and school culture.

3. The district has a high rate of teacher turnover, which negatively impacts both instructional quality and teacher morale.

4. The district's facilities are in poor condition, which negatively impacts both the learning environment and the district's ability to attract and retain high-quality teachers.


Below is a list of the threats we have identified for the business:

1. Market competition – Albemarle Corporation faces fierce competition from other chemical companies in the specialty chemicals industry, as well as from inorganic and organic producers. This threat could lead to a decrease in market share and profitability.

2. Commodity price volatility – The prices of commodities such as bromine and lithium can fluctuate significantly, which can increase costs and decrease earnings.

3. Operational complexity – Albemarle Corporation has a wide range of operations, from production to marketing and distribution, which can increase complexity and costs.

4. Regulatory changes – Albemarle Corporation is subject to a wide range of governmental regulations, as well as technological advances and trends, which can significantly affect its operations. Changes in regulations could lead to increased costs and decreased revenues.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Albemarle. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Albemarle, as well as areas where the company needs to improve its operations or strategy.
Company: Albemarle is a global leader in developing, manufacturing, and marketing advanced specialty chemicals for a wide range of industrial and consumer end markets. Its portfolio of products and services is focused on catalysts, battery materials, and specialty ingredients.

Collaborators: Albemarle works with a number of partners, including universities, research institutions, and other organisations to develop and refine our products and services. The company has a strong commitment to sustainability and has developed multiple partnerships to help reduce its environmental impact.

Customers: Customers of Albemarle include a variety of industrial, consumer, and healthcare sectors such as automotive, food and beverage, pharmaceuticals, and agricultural production.

Competitors: The specialty chemical industry is highly competitive and Albemarle faces competition from global companies such as BASF, Dow, and AkzoNobel.

Content: Albemarle’s products and services are focused on delivering solutions that enable customers to become more efficient, reduce their environmental impact, and create products that are safer and more sustainable. The company’s commitment to innovation and sustainability are key elements that have helped it become a global leader in the specialty chemical space.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Albemarle as having an innovation score of B2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Albemarle forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 13th June 2023

Industry Keywords

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