This (concise) 5C analysis examines the external and internal environment for Alaska Air Group. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Alaska Air Group, as well as areas where the company needs to improve its operations or strategy.
Company: Alaska Air Group is an American airline holding company operating under the Alaska Airlines and Horizon Air brands. It is one of the largest airlines in the United States, with flights throughout North America, Central America, and the Caribbean.
Collaborators: Alaska Air Group partners with various companies to provide services for its customers. These partners include multiple airlines, hotels, rental car companies, and travel agencies.
Customers: Alaska Air Group's customers are primarily members of its frequent flyer program, Mileage Plan, as well as leisure and business travelers.
Competitors: Alaska Air Group's main competitors are Delta Air Lines, American Airlines, United Airlines, and Southwest Airlines.
Content: Alaska Air Group offers a number of services and products such as air tickets, baggage allowance, seat selection, in-flight entertainment, and meal options. It also provides a variety of amenities such as credit cards, loyalty programs, online check-in, and vacation packages. Additionally, the company provides customer service through its website, mobile app, and customer service centers.