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Aisin Seiki

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This investigation into Aisin Seiki is an essential component of our analysis of the world’s 10,000 largest companies. It is produced and refreshed at a fast pace to ensure the content is as current as possible.

Premium members have full access to this study on Aisin Seiki, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

We identify opportunities for new products and services, predict future market trends, and explore synergies between Aisin Seiki and other organisations, distinct from the analysis-driven components.

Company Description

Aisin Seiki Co., Ltd. is a Japanese global automotive components manufacturer headquartered in Kariya, Aichi, Japan. Founded in 1949, the company is known for its main products and services in the automotive industry such as transmissions, engines, drivetrain components and other related products. Aisin Seiki has a global presence in the automotive market, with its products being used in cars manufactured by leading automakers in North America, Europe, China, India, and other global markets.

Industry Overview

Aisin Seiki operates in the automotive parts and components industry, a global market worth an estimated $1.25 trillion USD in 2020. This industry employs over 40 million people, with the majority of employees based in China, India, the United States, Japan and Germany. Aisin Seiki is a major player in this industry, manufacturing a wide range of components and parts for automobiles and other vehicles.

Industry Classification

In terms of formal classification, Platform Executive has tagged Aisin Seiki as a business operating within the Automotive Parts industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Electronic Control Device for Automobile
Patent ID: 10,735,093
Date: June 30, 2020

Patent Title: Control Device for Automobile
Patent ID: 10,735,092
Date: June 30, 2020

Patent Title: Electronic Control Device for Automobile
Patent ID: 10,734,972
Date: June 30, 2020

Patent Title: Control Device for Automobile
Patent ID: 10,734,971
Date: June 30, 2020

Patent Title: Electric Water Pump
Patent ID: 10,731,723
Date: June 23, 2020

Patent Title: Electronic Control Device for Automobile
Patent ID: 10,731,722
Date: June 23, 2020

Patent Title: Control Device for Automobile
Patent ID: 10,731,721
Date: June 23, 2020

Patent Title: Electronic Control Device for Automobile
Patent ID: 10,731,720
Date: June 23, 2020

Patent Title: Control Device for Automobile
Patent ID: 10,731,719
Date: June 23, 2020

Patent Title: Electronic Control Unit
Patent ID: 10,728,823
Date: June 16, 2020

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Automotive components (seats, door handles, powertrain parts, brakes, etc.)
  • Automatic transmissions
  • Electronic systems (navigation systems, audio systems, etc.)
  • Engine parts (camshafts, cylinder heads, etc.)
  • HVAC systems
  • Steering and suspension components
  • Wheel hubs and bearings
  • Drivetrain components (shafts, gears, differentials, etc.)
  • Brake systems
  • Exhaust systems
  • Interior and exterior trim components
  • Body parts (doors, panels, etc.)
  • Sealing products (gaskets, seals, etc.)
  • Cooling products (radiators, condensers, etc.)
  • Machinery and tools (CNC machines, lathes, etc.)

Key Competitors

We have identified the following organisations as being key competitors:

  • Continental AG
  • Magna International
  • ZF Friedrichshafen AG
  • BorgWarner Inc
  • Delphi Technologies
  • Hyundai Mobis
  • Denso Corporation
  • JTEKT Corporation
  • GKN Automotive
  • Valeo SA
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Aisin Seiki’s customers are the primary stakeholders of the company. These customers include automotive, industrial, and consumer goods manufacturers, both in Japan and around the world.

2. Employees: Aisin Seiki’s employees are the second most important stakeholder group. The company relies on its employees to produce high-quality products and services for its customers.

3. Suppliers: Aisin Seiki’s suppliers are important stakeholders as well. The company relies on its suppliers to provide the raw materials and components necessary to produce its products.

4. Shareholders: Aisin Seiki’s shareholders are also important stakeholders. The company’s success is directly tied to the performance of its stock price.

5. Government: The government is an important stakeholder for Aisin Seiki. The government has the power to regulate the company

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Aisin Seiki different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Aisin Seiki and its position within the marketplace.

Aisin Seiki is a global automotive supplier. They offer a wide range of automotive components and systems, from engine and transmission to chassis and body. They also provide a full range of services, including engineering, manufacturing, and aftermarket support.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Global Presence: Aisin Seiki has a global presence with over 100 subsidiaries in 20 countries. This allows them to tap into international markets and customers, and benefit from a global network of resources.

Advanced Technology: Aisin Seiki invests heavily in research and development, which has resulted in the development of advanced technology in the areas of automotive parts, robotics, energy conservation and more.

Quality Control: Aisin Seiki has a strict quality control process and is certified to ISO 9001 and TS 16949 standards. This ensures that their products are of the highest quality, and meet the requirements of their customers.

Cost Competitiveness: Aisin Seiki is known for its cost-competitive products, which helps it to remain competitive in the market.

Manufacturing Expertise: Aisin Seiki has a long history of manufacturing expertise, which includes advanced manufacturing processes such as injection molding, die-casting and more. This allows them to produce high-quality components and parts in a short amount of time.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Automotive OEMs
  • Aftermarket Parts Suppliers
  • Motorcycle Manufacturers
  • Recreational Vehicle Manufacturers
  • Heavy Equipment Manufacturers
  • Aerospace & Defense Companies
  • Marine & Industrial Manufacturers
  • Renewable Energy Companies
  • Industrial Machinery Manufacturers
  • Medical Device Manufacturers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Automation: Automation technologies are becoming increasingly popular in manufacturing and production processes, as they allow for higher levels of efficiency and cost savings. Automation also reduces manual labour, which can lead to fewer workplace injuries and better overall safety in a factory. Aisin Seiki needs to invest in automation technologies in order to remain competitive and increase their market share.

Green Manufacturing: Green manufacturing is becoming increasingly important to companies in the manufacturing sector. Consumers are more interested in eco-friendly products, and many governments are implementing regulations to promote green manufacturing. Aisin Seiki must invest in green manufacturing initiatives in order to stay competitive and meet consumer demands.

Globalization: Globalization is a major trend that is impacting the manufacturing sector. Companies must be able to compete in a global market in order to remain competitive and profitable. Aisin Seiki needs to invest in global expansion strategies in order to remain competitive and increase their market share.

Digitalization: Digitalization is a major trend that is affecting the manufacturing sector. Companies must be able to use digital technologies in order to remain competitive and efficient. Aisin Seiki must invest in digital technologies such as artificial intelligence, robotics, and automation in order to remain competitive and increase their market share.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Aisin Seiki include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Automotive Parts Distribution: Aisin Seiki could offer a comprehensive automotive parts distribution service, which would allow customers to purchase components directly from the company, and have them delivered to their doorstep. This would provide convenience and cost savings for customers, while also giving Aisin Seiki an opportunity to expand its presence in the market.

Automotive Maintenance and Repair Services: Aisin Seiki could offer a range of automotive maintenance and repair services, including oil changes, brake repairs, and engine tune-ups. This would provide a much needed service for customers, and would likely generate additional revenue for Aisin Seiki as well.

Automotive Customisation Services: Aisin Seiki could offer a range of customization services for its automotive components, allowing customers to customize the look and feel of their vehicles. This could include custom paint jobs, performance upgrades, and styling modifications.

Automotive Accessories: Aisin Seiki could offer a range of automotive accessories, such as car audio systems, custom wheels, and aftermarket parts. This would give customers additional options to customize their vehicles, while providing Aisin Seiki with an additional revenue stream.

Automotive Financing: Aisin Seiki could offer automotive financing options to customers, allowing them to purchase components or services over time. This would make it easier for customers to purchase parts or services from the company, while allowing Aisin Seiki to collect

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Toyota Motor Corporation
2. Honda Motor Co., Ltd.
3. Nissan Motor Co., Ltd.
4. Mazda Motor Corporation
5. Subaru Corporation
6. Mitsubishi Motors Corporation
7. Fuji Heavy Industries Ltd.
8. Denso Corporation
9. Sumitomo Corporation
10. Nippon Steel Corporation

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Aisin Seiki are:

1. Supplier power: Aisin Seiki is a large and well-established company with a good reputation. It has strong relationships with its suppliers and is able to negotiate favorable terms.

2. Buyer power: Aisin Seiki's products are in HIGH demand and it has a large customer base. This gives the company considerable bargaining power when negotiating with buyers.

3. Threat of new entrants: The automotive industry is capital intensive and requires significant economies of scale. This makes it difficult for new companies to enter the market and compete with Aisin Seiki.

4. Threat of substitute products: There are few substitutes for Aisin Seiki's products. This gives the company a significant competitive advantage.

5. Competitive rivalry: The automotive industry is HIGHLY competitive. Aisin Seiki faces stiff competition from other large and well-established companies.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Aisin Seiki’s customers are the automotive industry, which includes OEMs, parts suppliers, and automobile dealers. They are looking for quality components that are reliable and cost-effective.

Actors: The main actors involved in Aisin Seiki are the executives, employees, and suppliers. The executives are responsible for setting the company’s vision and direction, while the employees are responsible for executing the company’s plans and providing quality products. The suppliers provide the materials and components needed to produce the products.

Transformation process: Aisin Seiki’s transformation process involves the development of innovative products and processes that meet the needs of the automotive industry. This is done through research and development, engineering, and production.

World view: Aisin Seiki views the automotive industry as a dynamic market that is constantly changing. They strive to stay ahead of the competition by creating innovative products that are reliable and cost-effective.

Owners: Aisin Seiki is owned by the Aisin Group, which is a global automotive supplier. They have been in business since the 1940s and are committed to providing quality products and services.

Environmental constraints: Aisin Seiki is subject to environmental regulations that must be followed in order to produce their products. These regulations can be related to the materials used, the energy consumed, or the emissions produced. They must also adhere to safety regulations in order to ensure the safety of their employees and customers.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Aisin Seiki business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Diversified product portfolio: Aisin Seiki offers a wide range of products, including automotive components, drivetrain products, and electronic products. This gives the company a competitive edge as it can cater to the needs of a wide range of customers.

2. Strong research and development capabilities: Aisin Seiki has a strong research and development team that is constantly innovating and developing new products. This allows the company to stay ahead of the competition and maintain a leadership position in the market.

3. Strong manufacturing capabilities: Aisin Seiki has a strong manufacturing base with advanced manufacturing facilities and equipment. This enables the company to produce high-quality products that meet the demands of its customers.

4. Excellent customer service: Aisin Seiki provides excellent customer service, which has helped the company to build a loyal customer base. The company is always ready to address the needs of its customers and provide them with the best possible solutions.


Below is a list of opportunities we have identified for the business:

1. Industry Consolidation: Aisin Seiki has the opportunity to capitalise on recent industry consolidation by acquiring companies with complementary product offerings, or by entering into joint ventures with other companies. This could create a larger, stronger organisation with increased market share, access to new technology and customers, and improved economies of scale.

2. Product Diversification: Aisin Seiki can diversify its product portfolio by launching new products and services that reach new markets and customers. This could include expanding into new geographic markets and entering into new product lines. This could increase Aisin Seiki's revenue growth and competitive advantage.

3. Cost Reduction: Aisin Seiki can reduce costs by streamlining its production process, optimizing its supply chain and procurement, and leveraging new technology. This could improve operational efficiency and reduce waste, leading to improved profitability and competitive advantage.

4. Customer Focus: Aisin Seiki can develop a customer-focused approach to its operations by better understanding its customers' needs and preferences, and tailoring its products and services to meet those needs. This could lead to improved customer satisfaction, loyalty, and profitability.


Below is a list of the weaknesses we have identified for the business:

1. Lack of economies of scale: Aisin Seiki has annual revenues of $50 billion, which is significantly smaller than its competitors such as Toyota ($265 billion) and General Motors ($152 billion). This puts Aisin Seiki at a disadvantage when it comes to negotiating with suppliers and achieving cost efficiencies.

2. Geographic concentration: Aisin Seiki is heavily reliant on the Japanese market, which accounted for 87% of its sales in FY2016. This makes the company vulnerable to economic and political instability in Japan.

3. Product diversification: Aisin Seiki has a diversified product portfolio, which includes automotive components, electronics, and machinery. However, the company is still heavily reliant on the automotive sector, which accounted for 77% of its sales in FY2016.

4. Dependence on Toyota: Aisin Seiki is a key supplier to Toyota, and the Japanese automaker accounted for 60% of its sales in FY2016. This dependence leaves Aisin Seiki vulnerable to any changes in Toyota's procurement strategy.


Below is a list of the threats we have identified for the business:

1. Changing consumer preferences: Aisin Seiki faces the threat of changing consumer preferences as customers increasingly demand higher-end and more technologically advanced products. This can put a strain on the company's resources as it strives to keep up with the competition.

2. Global competition: With increased competition from global competitors, Aisin Seiki faces the challenge of staying ahead of the curve. It must develop new strategies to remain competitive and ensure that its products remain ahead of the competition.

3. Rising costs: Rising labour and raw material costs have put a strain on Aisin Seiki's bottom line. This has led to a need for cost-cutting measures, such as reducing overhead costs, which can affect the company's profitability.

4. Technological advances: As technology advances, Aisin Seiki must stay ahead of the curve by investing in research and development (R&D) and developing new products to remain competitive and profitable. This requires a significant investment of capital, which can be difficult to obtain in a competitive market.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Aisin Seiki. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Aisin Seiki, as well as areas where the company needs to improve its operations or strategy.
Company: Aisin Seiki is a global automotive supplier and manufacturer based in Japan. They specialise in a wide variety of automotive parts, including engines, transmissions, brakes and drivetrain components, as well as interior and exterior components.

Collaborators: Aisin Seiki partners with a variety of automotive companies and suppliers in order to produce the best components and parts. The company has been a long-time partner of Toyota, and has also developed relationships with Honda, Nissan, and other global automotive brands.

Customers: Aisin Seiki’s products are used by many of the world’s leading automotive companies, as well as aftermarket suppliers. The company’s high-quality components are used in cars and trucks across the globe.

Competitors: Aisin Seiki’s main competitors include other global automotive suppliers, such as Denso and Bosch. The company also faces competition from smaller, regional automotive suppliers.

Content: Aisin Seiki produces a wide range of content related to its products, including blog posts, videos, and product manuals. The company also provides support and technical information for their products so that customers can get the most out of their experience.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Aisin Seiki as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Aisin Seiki forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 6th June 2023

Industry Keywords

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