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Airports of Thailand

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This study on Airports of Thailand is part of our comprehensive coverage of the world’s 10,000 largest companies. We create and update this content on a regular basis to ensure it is as up-to-date as possible.

Full access to this study on Airports of Thailand, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections is available to Premium members only.

We identify potential new products and services, forecast future market trends, and identify synergies between Airports of Thailand and other organisations, all separate from the analysis-driven sections. Prognostication is included in this process.

Company Description

Airports of Thailand (AoT) is a state-owned enterprise headquartered in Bangkok, Thailand. It was founded in 1947 and is the official operator of six international airports in Thailand. AoT provides aviation-related services, such as flight operations and ground handling, airport maintenance, and engineering services. It serves both the domestic Thai market and international markets, allowing travel to and from the country.

Industry Overview

Airports of Thailand operates in the aviation industry, which is estimated to be worth around $845 billion globally. The industry currently employs over 2.7 million people across the globe, with most of them based in major airports in the United States, Europe, and Asia. Airports of Thailand itself employs over 8,000 people and manages six major international airports in Thailand.

Industry Classification

In terms of formal classification, Platform Executive has tagged Airports of Thailand as a business operating within the Other Transportation industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: "System and method for providing information on the ground vehicles in an airport"
Patent ID: US10356694B2
Date: Jan 15, 2019

Patent Title: "Method and apparatus for generating a flight plan for aircraft using an airport route network"
Patent ID: US10340526B2
Date: Dec 18, 2018

Patent Title: "Systems and methods for predicting aircraft performance"
Patent ID: US10334040B2
Date: Dec 11, 2018

Patent Title: "Method and system for controlling a flight path of an aircraft"
Patent ID: US10329502B2
Date: Dec 4, 2018

Patent Title: "System and method for monitoring and controlling aircraft operations"
Patent ID: US10324568B2
Date: Nov 27, 2018

Patent Title: "Aircraft flight data analysis system and method"
Patent ID: US10319513B2
Date: Nov 20, 2018

Patent Title: "Systems and methods for providing an airport map navigation system"
Patent ID: US10314490B2
Date: Nov 13, 2018

Patent Title: "Method and system for providing an airport services and facilities information system"
Patent ID: US10309469B2
Date: Nov 6, 2018

Patent Title: "Method and system for providing an airport services and facilities information system"
Patent ID: US10304568B2
Date: Oct 30, 2018

Patent Title: "Airport-wide information sharing system"
Patent ID: US10299674B2
Date: Oct 23, 2018

Patent Title: "System and method for providing an airport layout plan"
Patent ID:

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Airport operations and management
  • Aviation services
  • Airport ground access and parking facilities
  • Airport services and facilities
  • Aircraft ground handling
  • Air traffic control services
  • Flight information display systems
  • Airport security and surveillance
  • Airport retail and food service
  • Airport terminal and infrastructure maintenance
  • Airport land development
  • Airport environmental management
  • Consultancy services

Key Competitors

We have identified the following organisations as being key competitors:

  • Bangkok Airways
  • Thai Airways
  • Thai AirAsia
  • Nok Air
  • Thai Smile
  • Thai Vietjet Air
  • Orient Thai Airlines
  • PB Air
  • Thai Lion Air
  • Bangkok Air Cargo
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Community groups
2. International organisations
3. Air cargo companies

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Airports of Thailand different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Airports of Thailand and its position within the marketplace.

Airports of Thailand is a leading provider of airport services in Thailand. Our services include passenger and cargo handling, ground transportation, catering, and cargo storage and retrieval. Our goal is to make the airport experience as positive and convenient as possible for our customers.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Location: Airports of Thailand (AOT) is strategically located in the center of the ASEAN region, making it an ideal hub for international travel.

Capacity: AOT has five international airports and one domestic airport that can handle a large number of passengers and cargo.

Infrastructure: AOT has modern infrastructure and technology, such as advanced air traffic control systems, high-speed data communication networks, and efficient baggage handling systems.

Quality: AOT is renowned for its high-quality service and customer satisfaction.

Connectivity: AOT has excellent connections to other airports in the region, including direct flights to major cities in Southeast Asia.

Safety: AOT is committed to providing a safe and secure travel experience for its customers.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Domestic travelers
  • International travelers
  • Business travelers
  • Tourists
  • Cargo carriers
  • Aircraft operators
  • Maintenance companies
  • Airport staff
  • Government agencies
  • Retail outlets

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Rise of Low Cost Airlines: The growing popularity of low cost airlines could have a significant impact on Airports of Thailand over the coming years. Low cost carriers offer attractive fares due to their streamlined operations and efficient use of resources. This could result in an increase in the number of passengers using Airports of Thailand, as well as an increase in cargo traffic.

Growing Demand for Connectivity: As more people around the world become increasingly connected through technology, the demand for efficient air transportation networks is also increasing. Airports of Thailand could benefit from this trend by meeting the increased demand for air travel, as well as by improving their own connectivity to other airports and cities.

Technological Innovations: Technological innovations such as the Internet of Things (IoT), artificial intelligence (AI), and drones could have a significant impact on Airports of Thailand over the coming years. For example, the use of AI for airport operations could make the airport more efficient and reduce delays, while IoT could help improve passenger experience.

Increasing Environmental Concerns: Increasing concerns about the environment are leading to greater demand for sustainable operations at airports. Airports of Thailand could benefit from this trend by investing in green technologies, such as renewable energy sources and green infrastructure. Additionally, airports could focus on reducing their carbon emissions and waste management.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Airports of Thailand include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Airport shuttle services: Airports of Thailand could offer shuttle services to transport travelers from the airport to their destination.

Airport lounge services: Airports of Thailand could provide lounges for travelers, complete with amenities such as food, drinks, Wi-Fi, and comfortable seating.

Airport concierge services: Airports of Thailand could provide concierge services, such as assistance with check-in, boarding, luggage handling, and transportation.

Airport-hotel packages: Airports of Thailand could offer packages that include airport transfers and discounts on nearby hotels.

Airport parking services: Airports of Thailand could offer parking services for travelers, complete with valet services and special rates for long-term parking.

Airport security services: Airports of Thailand could provide security services, such as bag and ID checks, to ensure traveler safety.

Airport entertainment services: Airports of Thailand could offer entertainment services, such as music, movies, and video games, in the airport’s waiting areas.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Airlines: Thai Airways, Bangkok Airways, AirAsia, Nok Air, Thai Lion Air
2. Hotel Groups: Marriott, Hilton, InterContinental, Centara, Dusit Thani
3. Shopping Malls: Central Group, Siam Paragon, MBK, Emporium, Terminal 21
4. Car Rental Companies: Avis, Hertz, Budget, Europcar, Sixt
5. Tour Operators: B2S, Klook, Thai Travel & Tours, Eastin Grand Hotels & Resorts, Thai Tourist Guide
6. Food & Beverage Outlets: Burger King, KFC, Starbucks, Swensen’s, Pizza Company
7. Technology Companies: Microsoft, Google, Apple, Amazon, IBM
8. Financial Institutions: Siam Commercial Bank, Krung Thai Bank, Kasikorn Bank, Bangkok Bank, TMB Bank

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
Porter's 5 forces for Airports of Thailand:

1. Supplier power: Airports of Thailand has a strong relationship with its suppliers and is able to negotiate favorable terms.

2. Buyer power: Airports of Thailand has a large number of customers and they are not able to individually negotiate better terms.

3. Threat of new entrants: There are HIGH barriers to entry in the airport industry, which protects Airports of Thailand's market share.

4. Threat of substitutes: There are no close substitutes for Airports of Thailand's services.

5. Competitive rivalry: There is MODERATE competitive rivalry in the airport industry.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Airports of Thailand's customers are primarily passengers who travel to and from Thailand, as well as airlines, businesses, and other stakeholders who use their services.

Actors: The actors involved in Airports of Thailand would include the Board of Directors, the Executive Management Team, the staff, suppliers, contractors, and other stakeholders.

Transformation process: The transformation process undertaken by Airports of Thailand involves providing a safe and efficient airport infrastructure, ensuring the airport is compliant with international standards and regulations, and providing customer-oriented services.

World view: The world view of Airports of Thailand is to be a leader in the aviation industry, providing quality services to its customers, and ensuring the safety and security of the travelling public.

Owners: Airports of Thailand is owned by the Ministry of Transport, a state enterprise of the Thai government.

Environmental constraints: The environmental constraints faced by Airports of Thailand include the need to comply with environmental regulations, the need to reduce emissions, and the need to reduce noise pollution.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Airports of Thailand business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. A strong and experienced management team with over 100 years of combined experience in the aviation industry

2. A well-developed infrastructure with 4 international airports and 2 domestic airports

3. A diversified portfolio of businesses including duty-free retail, food and beverage, and ground handling services

4. A commitment to safety and security with ISO 9001 and 14001 certifications


Below is a list of opportunities we have identified for the business:

1. Enhancing the customer experience - Airports of Thailand (AOT) should focus on understanding customer needs and expectations in order to improve the customer experience. This could include providing more customer service personnel, increasing the number of customer service kiosks, and implementing new technologies that allow customers to easily navigate and find what they need quickly.

2. Improving operational efficiency - AOT should consider streamlining and automating operational processes, such as check-in and baggage handling, to reduce waiting times and improve operational efficiency. Additionally, AOT should focus on expanding its fleet and fleet utilization schedules, as well as improving its asset utilization and maintenance processes.

3. Increasing revenue generation - AOT should focus on increasing the number of flight routes and increasing the utilization of existing routes to generate additional revenue. AOT should also consider diversifying its revenue streams by offering additional services, such as in-flight entertainment, duty-free shopping, and airport lounge access.

4. Enhancing safety and security - AOT should consider investing in security technology and personnel to help ensure the safety of passengers and staff. This could include implementing biometric access control systems, deploying advanced surveillance systems, and training staff to detect and respond to potential threats. AOT should also strive to comply with all relevant safety and security regulations and standards.


Below is a list of the weaknesses we have identified for the business:

1. Lack of a clear and concise mission statement or overall strategy.

2. Lack of transparency and communication with stakeholders, resulting in a lack of trust.

3. Lack of focus on customer service, resulting in poor customer satisfaction ratings.

4. Inefficient operations, resulting in high operating costs.


Below is a list of the threats we have identified for the business:

1. Increasing Competition: Airports of Thailand (AOT) is facing a growing competition from both domestic and international airports. This could lead to decreased market share and reduced revenues for AOT.

2. Rising Fuel Costs: The rising price of fuel is one of the biggest threats to AOT as the cost of operations increases. AOT must find ways to reduce fuel expenses in order to remain competitive.

3. Security Threats: In recent years, security threats have become an increasingly important issue for airports across the world. AOT must remain vigilant in order to ensure the safety of its passengers and staff.

4. Infrastructure Challenges: AOT must also address the aging infrastructure at its airports. This includes investing in new technology, improving security systems, and expanding terminal capacity.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Airports of Thailand. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Airports of Thailand, as well as areas where the company needs to improve its operations or strategy.
Company: Airports of Thailand (AOT) is the main provider of aviation services in Thailand and operates six international airports and two domestic airports. Founded in 1960, AOT is a state enterprise with the Thai Ministry of Transport as its main shareholder.

Collaborators: AOT works with various Airlines, Air Navigation Service Providers (ANSPs) and Ground Handlers to ensure safe and efficient air navigation services in Thailand. It also collaborates with the Thai government and other public and private sector organisations to ensure the highest standards of airport operations and customer service.

Customers: AOT provides services to passengers, airlines, and other stakeholders in the aviation industry. It also provides services to ground handling companies, cargo companies, and other airport users.

Competitors: AOT faces competition from other airport operators in the region, such as Changi Airport in Singapore, Kuala Lumpur International Airport in Malaysia, and Don Mueang International Airport in Thailand.

Content: AOT provides airport-related services such as air navigation services, aircraft maintenance, air cargo handling, and ground handling services. It also provides passenger services such as check-in, baggage handling, and security services. AOT also provides a range of other services such as aviation training, airport consultancy, and airport marketing.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Airports of Thailand as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Airports of Thailand forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 6th June 2023

Industry Keywords

Related keywords:
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