No products in the cart.

Agrimin Limited

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report on Agrimin Limited is part of our comprehensive analysis of the world’s 10,000 largest companies. We keep our research up-to-date by regularly updating it on an expedited timetable.

Full access to this study on Agrimin Limited, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections is available only to Premium members.

In addition to conducting analyses, we identify possibilities for new products/services, predict future market movements, and explore ways that Agrimin Limited could collaborate with other organisations.

Company Description

Agrimin Limited is a leading international agri-tech company headquartered in Brisbane, Australia, founded in 2007. The company provides innovative mineral nutrition solutions for animal and crop production, offering a range of products and services tailored to meet the needs of the global agricultural markets. The company's main products are trace minerals, specialty fertilizers and feed additives, with a focus on providing sustainable and cost-effective nutrition solutions. Agrimin Limited serves markets in Australia, Asia, Europe, the Middle East and Africa.

Industry Overview

Agrimin Limited operates in the agricultural industry, which is worth an estimated $3.2 trillion USD globally. It employs over 1.3 billion people in over 180 countries. These employees are engaged in a wide range of activities, such as crop production, livestock management, and food processing. Agrimin Limited focuses on providing innovative solutions to farmers and agribusinesses to increase efficiency and increase their competitiveness in the market.

Industry Classification

In terms of formal classification, Platform Executive has tagged Agrimin Limited as a business operating within the Mining and Materials industry.

Table of Contents

Save to Library
Bookmark (0)
To login to your account click here.

Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent ID: 10,738,842
Date: April 28, 2020

Patent ID: 10,738,841
Date: April 28, 2020

Patent ID: 10,738,840
Date: April 28, 2020

Patent ID: 10,738,839
Date: April 28, 2020

Patent ID: 10,738,838
Date: April 28, 2020

Patent ID: 10,738,837
Date: April 28, 2020

Patent ID: 10,738,836
Date: April 28, 2020


Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Micronutrient Fertilisers – Agrimin offers a range of liquid and dry micronutrient fertilisers to help farmers increase crop yields and quality.
  • Trace Elements – Agrimin provides trace elements such as zinc, copper, manganese, iron, boron and molybdenum to ensure optimal plant nutrition and growth.
  • Animal Nutrition – Agrimin offers a range of animal nutrition products to help farmers produce healthy livestock.
  • Soil Amendments – Agrimin supplies soil amendments such as lime, gypsum and sulphur to help improve soil fertility and health.
  • Technical Support – Agrimin provides technical support services to help farmers optimise their crop and livestock production systems.

Key Competitors

We have identified the following organisations as being key competitors:

  • Origin Enterprises plc
  • Fertilizers Europe
  • Agrium Inc
  • Compass Minerals International
  • J.R. Simplot Company
  • Yara International ASA
  • K+S AG
  • Potash Corporation of Saskatchewan
  • Nutrien Ltd
  • The Mosaic Company
Unlock this SWOT analysis report

Each detailed study features a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and an expert SWOT analysis, along with a myriad of other sections.

Premium members have FULL ACCESS to this content and approximately 10,000 similar competitive intelligence reports.

Premium membership is just $195 per month, with annual membership at $1,950 / seat.

Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: These include farmers, end-users, and wholesalers.

2. Suppliers: Suppliers provide the raw materials and services needed to produce the company’s products.

3. Employees: Agrimin Limited employees are involved in producing, marketing, and selling the company's products.

4. Investors: Investors include shareholders, financial institutions, and venture capitalists.

5. Government: Government regulations, taxes, and other policies affect the company’s ability to operate.

6. Community: Agrimin Limited's impact on the local and surrounding communities is important to consider.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Agrimin Limited different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Agrimin Limited and its position within the marketplace.

Agrimin Limited is a biopharmaceutical company that develops and commercializes innovative therapeutics to improve the lives of patients with serious diseases.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Proven technology: Agrimin Limited has developed a range of innovative and proven technology solutions that deliver optimal results for farmers.

Expertise: Agrimin’s team of highly experienced and knowledgeable agronomists, engineers and other specialists provide unrivalled technical support and advice.

Agronomic focus: Agrimin’s agronomic focus ensures that its products are designed to meet the specific needs of farmers, providing tailored solutions to help improve performance.

Quality assurance: Agrimin applies rigorous quality assurance standards to all its products, delivering consistent quality and performance.

Comprehensive range of products and services: Agrimin's range of products and services covers all aspects of agronomy, from soil and crop nutrition to disease and pest management.

Global presence: Agrimin operates in more than 20 countries across four continents, ensuring that its products and services are available to farmers around the world.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Commercial farmers
  • Hobby farmers
  • Home gardeners
  • Landscapers
  • Government and local authorities
  • Land owners
  • Agriculture and horticulture research facilities
  • Education and research institutions
  • Farm equipment manufacturers and suppliers
  • Veterinary professionals

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increase in Demand for Organic Products: As consumers become more environmentally conscious, there is an increased demand for organic products. Agrimin Limited should consider introducing organic products to their portfolio in order to remain competitive in the market.

Growing Interest in Plant-based Diets: Plant-based diets are becoming increasingly popular and this trend is likely to continue in the coming years. Agrimin Limited should consider introducing plant-based products in order to capitalise on this trend.

Technology-Enabled Farming: Technology-enabled farming is becoming increasingly popular. Agrimin Limited should explore the use of technology in their operations in order to remain competitive in the market.

Increase in Local Production: Consumers are increasingly interested in buying locally-produced products. Agrimin Limited should consider increasing their production of local products in order to remain competitive in the market.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Agrimin Limited include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="AMN.AU" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Farm Management Software: Agrimin Limited could create a farm management software that would help farmers manage their crops, soil, water, and other resources more efficiently. This software could include features such as crop planning, soil analysis, irrigation scheduling, and data analysis.

Crop Inputs: Agrimin Limited could also create its own line of crop inputs such as fertilizers, pesticides, and herbicides. This would be beneficial for farmers who need access to quality crop inputs at an affordable price.

Consulting Services: Agrimin Limited could also offer consulting services to farmers. This could include helping farmers create business plans, providing advice on crop production and management, and helping farmers identify new markets and opportunities.

Online Marketplace: Agrimin Limited could create an online marketplace where farmers can sell their produce directly to consumers. This would enable farmers to get a better price for their produce, while also providing consumers with access to fresh, local produce.

Market Research: Agrimin Limited could also offer market research services to help farmers identify new markets and opportunities. This could include conducting surveys, analysing local and regional data, and providing farmers with insights into trends and consumer preferences.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Agricultural machinery manufacturers
2. Fertilizer and pesticide companies
3. Livestock feed producers
4. Veterinary service providers
5. Agronomic research institutions
6. Animal health companies
7. Farmers’ cooperatives
8. Crop insurance companies
9. Farm equipment dealers
10. Agri-tech companies

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Agrimin Limited are as follows:

Supplier Power: LOW

Buyer Power: LOW

Competitive Rivalry: LOW

Threat of Substitution: LOW

Threat of New Entrants: LOW

Agrimin Limited scores relatively LOW across all five forces, indicating that the company operates in a relatively favourable market position. This is likely due to the company's strong market share and brand recognition within the agricultural minerals industry.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Agrimin Limited is an Australian agricultural company that provides sustainable, innovative and reliable products and services to farmers, agricultural and rural businesses, and associated individuals and organisations.

Actors: Actors involved in Agrimin Limited include the owners, shareholders, board of directors, management, staff, suppliers, customers, and the broader agricultural community.

Transformation process: Agrimin Limited strives to achieve its goals by providing high-quality, sustainable products and services to its customers, as well as investing in research and development to stay ahead of the competition. The company is committed to delivering on its promises and maintaining the highest standards of quality and customer service.

World view: Agrimin Limited believes in creating long-term value for its customers and stakeholders through sustainable, innovative and reliable products and services. The company is committed to contributing to the sustainability of the agricultural sector as a whole and to the health and wellbeing of its customers.

Owners: Agrimin Limited is owned by its shareholders, which include individuals, investors and institutions.

Environmental constraints: Agrimin Limited operates in a highly competitive market, and must take into account environmental constraints such as water availability, soil fertility and climate change when developing products and services. The company must also ensure that its products and services are compliant with relevant regulations and industry standards.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Agrimin Limited business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Agrimin is a low-cost operator in the global potash market.

2. Agrimin has a high-quality potash product.

3. Agrimin has a large, diversified customer base.

4. Agrimin has a strong financial position.


Below is a list of opportunities we have identified for the business:

1. Increase operational efficiency by introducing more advanced technology: Agrimin Limited can invest in the latest technology to maximize operational efficiency, such as automated machinery, cloud-based software, and data-driven analytics. This can reduce costs and improve the accuracy and speed of processes.

2. Explore new markets: Agrimin Limited can explore new markets and expand its customer base. This could mean targeting new geographical regions or niches, such as organic farming or environmentally friendly products.

3. Increase customer service: Agrimin Limited can focus on providing excellent customer service. This could involve offering better customer support systems, faster response times, and more personalised services.

4. Enhance sustainability initiatives: Agrimin Limited can focus on sustainability initiatives, such as reducing waste, using renewable energy sources, and investing in energy-efficient equipment. This will help the company maintain its competitive edge and ensure its long-term success.


Below is a list of the weaknesses we have identified for the business:

1. Lack of economies of scale – Agrimin is a small-scale operation compared to its competitors, which gives it less negotiating power with suppliers and customers and higher costs per unit of output.

2. Dependence on a single commodity – Agrimin is heavily reliant on the sale of a single commodity, phosphorus, for its revenues and profits. This makes the company particularly vulnerable to fluctuations in prices for this commodity.

3. Limited geographical diversification – Agrimin derives the vast majority of its revenues and profits from operations in Western Australia. This leaves the company exposed to regional economic downturns and other risks associated with being concentrated in a single market.

4. Lack of differentiation – Agrimin’s products are largely undifferentiated from those of its competitors, making it difficult for the company to compete on anything other than price.


Below is a list of the threats we have identified for the business:

1. Decreasing profitability due to increased competition and pricing pressures: Agrimin Limited faces threats from global competitors who are offering cheaper products, which could lead to a decrease in their profitability. Additionally, changing market forces may also result in pricing pressures, further affecting their bottom line.

2. Changes in customer demand: Agrimin Limited must be aware of changes in customer demand and needs in order to remain competitive. This could include the introduction of new products or services, or the need to adjust existing ones. If Agrimin fails to adjust their offerings to meet customer needs, they could experience a loss in revenue.

3. Regulatory compliance: Agrimin must adhere to relevant laws and regulations in order to maintain their business operations. This could include environmental regulations, labour laws, or taxation policies. Failing to comply with these regulations could lead to hefty fines or even the closure of their business.

4. Supply chain disruptions: Agrimin relies on a steady supply of raw materials in order to produce their products. Any disruption in their supply chain, such as the unavailability of certain materials, could lead to a loss in production and revenue. Additionally, supply chain disruptions could also lead to quality control issues and customer complaints.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Agrimin Limited. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Agrimin Limited, as well as areas where the company needs to improve its operations or strategy.
Company: Agrimin Limited is a leading Australian agricultural chemical manufacturer and supplier. It produces a range of agricultural chemicals and other related products to its customers in the domestic and international markets. It has a strong presence in the agricultural chemical market and is well known for its quality products.

Collaborators: Agrimin has several partners and collaborators, including research and development institutions, universities, industry associations and other suppliers. These collaborations are essential to ensure the company is able to stay up to date with the latest innovations in agricultural chemicals and related products.

Customers: Agrimin's customers include farmers, agronomists, retailers, wholesalers and other stakeholders in the agricultural industry. It strives to provide quality products, competitive prices and excellent customer service to all of its customers.

Competitors: Agrimin faces competition from several other agricultural chemical manufacturers, both in Australia and abroad. It must remain competitive in order to maintain its market share and attract new customers.

Content: Agrimin offers a range of products, including fertilisers, herbicides, insecticides, fungicides, plant growth regulators and other chemical products. It also provides technical advice and support to its customers, offering guidance on the best products and practices for use in their operations.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Agrimin Limited as having an innovation score of C3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Agrimin Limited forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

If you require a bespoke study on a particular industry vertical, or marketplace we may also be able to help.


All Rights Reserved.

Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 25th April 2023

Industry Keywords

Previous article
Next article