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Agfa-Gevaert NV

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

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This study on Agfa-Gevaert NV is part of our investigation into the 10,000 largest global companies. It is generated and refreshed on a rapid cycle to make sure the content is always up to date.

Premium members can access a full access to this study on Agfa-Gevaert NV, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

We identify potential new products and services, anticipate future market trends, and identify potential synergies between Agfa-Gevaert NV and other organisations independent from the research-based sections.

Company Description

Agfa-Gevaert NV is a Belgian multinational corporation headquartered in Mortsel, Belgium. Founded in 1867, the company is a leading manufacturer of analog and digital imaging systems and materials, including an array of products and services in the healthcare, graphics, and industrial markets. Agfa-Gevaert NV's main products and services include medical imaging and IT solutions, consumer imaging, and industrial imaging technologies, such as printing plates and films. These products and services are sold to a variety of markets, including healthcare, consumer, and industrial customers.

Industry Overview

Agfa-Gevaert NV is a leading provider of imaging and information technology solutions for the healthcare, printing and graphic industries. The imaging and information technology market is estimated to be worth $222 billion in 2020, employing over 3 million people worldwide, with a majority based in the US and Europe. Agfa-Gevaert NV is a major player in the market, with a presence in over 80 countries and an extensive product portfolio.

Industry Classification

In terms of formal classification, Platform Executive has tagged Agfa-Gevaert NV as a business operating within the Media industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Device for displaying medical images
Patent ID: US10363588
Date: 28 May 2019

Patent Title: Imaging system for imaging an examination object
Patent ID: US10361020
Date: 28 May 2019

Patent Title: Imaging system for imaging an examination object
Patent ID: US10359605
Date: 28 May 2019

Patent Title: Method and system for medical imaging
Patent ID: US10353725
Date: 28 May 2019

Patent Title: Method and apparatus for displaying medical imaging data
Patent ID: US10350862
Date: 28 May 2019

Patent Title: Method and apparatus for displaying medical imaging data
Patent ID: US10349071
Date: 28 May 2019

Patent Title: Method and apparatus for displaying medical imaging data
Patent ID: US10346819
Date: 28 May 2019

Patent Title: Device for detecting an object in images
Patent ID: US10338472
Date: 28 May 2019

Patent Title: System and method for providing medical imaging
Patent ID: US10325342
Date: 28 May 2019

Patent Title: Method for displaying medical imaging data
Patent ID: US10323691
Date: 28 May 2019

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • X-ray imaging systems
  • Ultrasound imaging systems
  • Digital radiography systems
  • MRI systems
  • Contrast agents
  • Imaging software
  • Medical IT systems
  • Printed medical products
  • Radiopharmaceuticals
  • Cardiology products

Key Competitors

We have identified the following organisations as being key competitors:

  • Fujifilm
  • Konica Minolta
  • Canon
  • Kodak
  • Ricoh
  • Xerox
  • HP
  • Epson
  • Panasonic
  • Brother
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Employees: Agfa-Gevaert NV’s employees are key stakeholders in the company. They have an important role in the success of the company and their work drives the development of new products and services.

2. Customers: Agfa-Gevaert NV’s customers are essential stakeholders in the company’s success. They are the ones who purchase the products and services the company offers and are the ones who will benefit from them.

3. Suppliers: Agfa-Gevaert NV’s suppliers provide the raw materials and components that go into the production of the company’s products and services. They are a key stakeholder in the company’s success.

4. Shareholders: Agfa-Gevaert NV’s shareholders are the owners of the company and are a key stakeholder in the company’

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Agfa-Gevaert NV different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Agfa-Gevaert NV and its position within the marketplace.

The value proposition for Agfa-Gevaert NV is to provide quality products and services to its customers.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Proven track record: Agfa-Gevaert NV has a long and successful history of providing imaging solutions and products to a wide variety of markets. This ensures that it has an established presence in many of the markets it serves, allowing it to build on its existing relationships and gain new customers.

Comprehensive portfolio of products and services: Agfa-Gevaert NV offers a wide range of imaging solutions and products, from scanners and printers to digital cameras and software. This allows it to meet the needs of a wide variety of customers.

Global presence: Agfa-Gevaert NV has a presence in over 45 countries, giving it access to new markets and customers. This also allows them to take advantage of different economic environments in order to increase their profitability.

Innovative technology: Agfa-Gevaert NV is constantly developing new technologies and products in order to stay ahead of the competition. This allows them to keep up with customer needs and stay competitive.

Strong financial position: Agfa-Gevaert NV has a strong balance sheet, with minimal debt and a strong cash position, allowing it to make investments in new products and services.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Commercial customers
  • Healthcare organisations
  • Government entities
  • Educational institutions
  • Professional photographers
  • Consumers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Emerging Markets: Emerging markets are a growing force in the global economy and present significant opportunities for Agfa-Gevaert NV. Emerging markets have a large and fast-growing population, increasing income levels, and rising demand for consumer goods, which provide significant potential for growth. As these markets continue to open up, Agfa-Gevaert NV should consider expanding their presence in these markets, as well as providing products and services specifically tailored to meet the needs of these markets.

Consolidation: Consolidation in the industry is a trend that could impact Agfa-Gevaert NV. As larger companies merge and acquire smaller companies, Agfa-Gevaert NV needs to be prepared to compete with larger, more established players. They should focus on developing innovative products and services that can differentiate them from their competitors.

Digitalization: Digitalization is transforming the way businesses operate and could have a major impact on Agfa-Gevaert NV. As customers become more digitally savvy and expect increasingly personalised experiences, Agfa-Gevaert NV needs to embrace new technologies to meet customer needs. They should consider investing in digital capabilities, such as artificial intelligence and machine learning, to remain competitive and stay ahead of the competition.

Environmental Sustainability: As customers become increasingly conscious of their environmental impact, companies must prioritise sustainability. Agfa-Gevaert NV should consider investing in green technologies and investing in renewable energy sources. They should focus on reducing their carbon footprint and making their products more sustainable. Additionally, they should consider partnering with companies that have similar values and work towards making their products and services more sustainable.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Agfa-Gevaert NV include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="AGFB.BR" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Digital Imaging Software: Agfa-Gevaert NV could develop digital imaging software to allow users to edit, enhance, and manipulate digital images.

Professional Printing Services: Agfa-Gevaert NV could offer professional printing services to customers. This would include large format printing, wide-format printing, and digital printing.

Graphic Design Services: Agfa-Gevaert NV could offer graphic design services to create logos, advertisements, and other marketing materials.

Pre-Press Services: Agfa-Gevaert NV could offer pre-press services such as typesetting and layout design.

Scanning Services: Agfa-Gevaert NV could offer scanning services to customers, allowing them to convert physical documents into digital formats for easy storage and access.

Consultancy Services: Agfa-Gevaert NV could offer consultancy services to help customers with their printing, imaging, and other graphic design needs.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Kodak
2. Konica Minolta
3. Canon
4. Epson
5. HP
6. Xerox
7. Fujifilm
8. Ricoh
9. Panasonic
10. Sony

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
In relation to Agfa-Gevaert NV, the company scores relatively WELL in terms of the 5 forces.

The company has a strong competitive position in the industry, and the bargaining power of buyers and suppliers is relatively LOW. The company faces some competition from substitute products, but this is not a major threat. The company's main threat comes from new entrants into the market, as there are no significant barriers to entry.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Agfa-Gevaert NV primarily serves customers in the fields of digital imaging, healthcare, graphic arts, and other markets. The majority of customers are likely to be businesses, such as printing companies, medical facilities, and other commercial organisations.

Actors: The main actors in the Agfa-Gevaert NV are the company employees, shareholders, suppliers, and customers. Suppliers are expected to provide the necessary materials and components to produce the products and services offered by Agfa-Gevaert NV. Customers are expected to purchase and use the goods and services offered by the company.

Transformation process: The transformation process at Agfa-Gevaert NV involves the creation of products and services from raw materials and components. This includes the development of new products, research and development into new technologies, and the production of goods and services.

World view: Agfa-Gevaert NV is focused on providing quality products and services to its customers. The company is also committed to developing innovative products and services that meet customer needs.

Owners: Agfa-Gevaert NV is owned by its shareholders. The shareholders are the ultimate decision-makers when it comes to the direction and strategy of the company.

Environmental constraints: Agfa-Gevaert NV must comply with various environmental regulations in order to continue operating. The company must also ensure that its products and services are safe and do not harm the environment. In addition, the company must be aware of any potential risks associated with its operations and take measures to mitigate them.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Agfa-Gevaert NV business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Agfa-Gevaert NV has a long history dating back to 1867, which gives the company a strong reputation and brand identity.

2. The company has a diversified product portfolio, including both digital and analogue products and services, which gives it a strong position in the market.

3. Agfa-Gevaert NV has a strong global presence, with operations in over 40 countries and a strong customer base.

4. The company has a strong financial position, with a solid balance sheet and a strong cash flow.


Below is a list of opportunities we have identified for the business:

1. Agfa-Gevaert NV should focus on the development of new digital imaging technologies to create an advantage in the market. This could include investing in research and development to create new products like cameras, scanners, and software that can be used across multiple industries.

2. Agfa-Gevaert NV should focus on expanding their presence in emerging markets like South America, Africa, and Asia. These markets provide a huge potential for growth and should be a key focus for the company in order to increase their market share.

3. Agfa-Gevaert NV should focus on streamlining their production processes to reduce costs and increase efficiency. This could involve investing in automation technology, reducing the number of manual processes, and increasing the use of digital solutions.

4. Agfa-Gevaert NV should focus on expanding their partnerships with other companies to create new opportunities for growth. This could involve creating joint ventures, investing in startups, and forming strategic alliances with other organisations in order to gain access to new markets and technologies.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus: Agfa-Gevaert NV has a wide range of businesses, from graphic arts to healthcare. However, it has been losing market share in all of its businesses in recent years.

2. Lack of innovation: Agfa-Gevaert NV has been slow to embrace new technologies, such as digital printing. As a result, its products have become increasingly uncompetitive.

3. High costs: Agfa-Gevaert NV has one of the highest cost structures in the industry. This has made it difficult for the company to compete on price.

4. Poor execution: Agfa-Gevaert NV has been plagued by execution problems in recent years. This has led to delays in new product launches and missed sales targets.


Below is a list of the threats we have identified for the business:

1. Global Economic Slowdown: The global economic slowdown could reduce demand for Agfa-Gevaert's products and services. This could reduce the company's revenues and profitability.

2. Currency Fluctuations: Agfa-Gevaert is a global company and operates in many countries with different currencies. Changes in the value of these currencies can affect the company's bottom line.

3. Competition: Agfa-Gevaert faces strong competition from other players in the industry. This can reduce the company's market share and impact its profitability.

4. Technological Change: Agfa-Gevaert needs to keep up with the latest technological advances in order to remain competitive. If the company is unable to keep up with the competition, it could lose market share and profitability.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Agfa-Gevaert NV. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Agfa-Gevaert NV, as well as areas where the company needs to improve its operations or strategy.
Company: Agfa-Gevaert NV is a Belgian multinational corporation that specializes in the production of imaging products, including analog and digital systems for the healthcare, consumer and graphics industries. The company has been in business for over 125 years and serves customers in over 150 countries.

Collaborators: Agfa-Gevaert NV works closely with partners and suppliers to ensure the highest quality products and services. It works closely with organisations such as the World Health Organisation and the United Nations to develop imaging products that meet the needs of the healthcare industry.

Customers: Agfa-Gevaert NV serves customers in the healthcare, consumer and graphics industries. It works closely with healthcare organisations to develop imaging products that meet their needs. The company also works with consumers to develop products that meet their needs and preferences.

Competitors: Agfa-Gevaert NV faces competition from companies such as Canon and Siemens Healthineers. These companies provide similar products and services that meet the needs of the healthcare, consumer and graphics industries.

Content: Agfa-Gevaert NV is committed to providing the highest quality products and services to its customers. The company provides a wide range of imaging products that meet the needs of the healthcare, consumer and graphics industries. It also works closely with partners and collaborators to ensure the highest quality products and services are available.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Agfa-Gevaert NV as having an innovation score of D2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Agfa-Gevaert NV forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 18th April 2023

Industry Keywords

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