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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report on AGC is part of our overview of the 10,000 biggest businesses in the world. It is generated and renewed rapidly to guarantee the most current information available.

Full access to this study on AGC, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections is available to Premium members only.

In addition to the analysis-based sections, we also pinpoint potential new products/services, predict future market developments, and look for synergies between AGC and other companies.

Company Description

AGC is a global leader in the production of glass, chemicals and display products, headquartered in Tokyo, Japan. Founded in 1907, AGC has grown to become one of the world’s largest suppliers of flat glass and chemicals, with a presence in Europe, Asia, Africa and the Americas. AGC’s main products and services include glass, chemicals, display products, optical products, automotive parts and construction materials, as well as engineering and manufacturing services. AGC provides products and services to a variety of markets including automotive, electronics, construction and architectural, as well as medical and pharmaceutical.

Industry Overview

The primary industry AGC operates in is the automotive glass industry. The total market size for this industry is estimated to be around $19 billion USD, with an estimated 50,000 employees employed across the globe. These employees are mainly based in North America, Europe, and Asia Pacific regions. The industry is expected to grow at a compound annual growth rate of 5.3% over the next five years.

Industry Classification

In terms of formal classification, Platform Executive has tagged AGC as a business operating within the Construction Materials industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for producing a glass substrate
Patent ID: US10775096
Date: October 6, 2020

Patent Title: Method for producing a glass substrate
Patent ID: US10755559
Date: September 29, 2020

Patent Title: Panel glass and method for producing the same
Patent ID: US10730348
Date: September 15, 2020

Patent Title: Method for producing a glass substrate
Patent ID: US10730347
Date: September 15, 2020

Patent Title: Method for producing a glass substrate
Patent ID: US10730346
Date: September 15, 2020

Patent Title: Method for producing a glass substrate
Patent ID: US10730345
Date: September 15, 2020

Patent Title: Method for producing a glass substrate
Patent ID: US10704109
Date: August 25, 2020

Patent Title: Method for producing a glass substrate
Patent ID: US10704110
Date: August 25, 2020

Patent Title: Panel glass and method for producing the same
Patent ID: US10684517
Date: August 11, 2020

Patent Title: Method for producing a glass substrate
Patent ID: US10684518
Date: August 11, 2020

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Automotive Glass
  • Architectural Glass
  • Display Glass
  • Solar Control Glass
  • Specialty Glass
  • Chemicals
  • Electronics
  • Building Materials
  • Ceramics
  • Solar Photovoltaic Cells

Key Competitors

We have identified the following organisations as being key competitors:

  • Nippon Sheet Glass Co.
  • Asahi Glass Co.
  • Saint-Gobain
  • NSG Pilkington
  • Pittsburgh Glass Works
  • Guardian Industries
  • Fuyao Glass America
  • Vitro Architectural Glass
  • ACE Glazing Technologies
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: The people and organisations that purchase AGC’s products and services.

2. Suppliers: The companies and vendors that supply AGC with raw materials and components used to create their products.

3. Employees: The individuals who work for AGC in various roles, ranging from manufacturing and research to sales and marketing.

4. Investors: People and organisations that have invested in AGC’s stock.

5. Government: Government entities that regulate AGC’s operations and provide incentives or subsidies.

6. Competitors: Companies that offer similar products and services to those of AGC.

7. Shareholders: The owners of AGC’s stock who are

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like AGC different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand AGC and its position within the marketplace.

The value proposition for AGC is to provide managed security services to businesses and organisations. AGC offers a range of managed security services that include perimeter security, intrusion detection and prevention, and log analysis.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Global Reach: AGC has a presence in more than 30 countries, giving it a global reach in the glass industry.

Quality Products: AGC produces high quality glass products that meet the demands of the automotive, construction, and other industries.

Advanced Technologies: AGC has invested heavily in advanced technologies such as glass processing, coating, and laminating, allowing it to provide innovative solutions to its customers.

Strong Brand Image: AGC has a strong brand image in the glass industry as a reliable and reputable supplier.

Research & Development: AGC invests significantly in research and development to stay ahead of the competition.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Architects
  • Contractors
  • Builders
  • Developers
  • Engineers
  • Installers
  • Designers
  • Manufacturers
  • Distributors
  • Construction Managers 1Government Agencies 1
  • Utility Companies 1
  • Educational Institutions 1
  • Property Owners 1
  • Property Managers 1
  • Facility Managers 1
  • Commercial Businesses 1
  • Homeowners

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increased Adoption of Automation: Automation is becoming increasingly prevalent as businesses seek to boost efficiency and productivity. AGC could benefit from the use of automated processes and systems to streamline operations and reduce costs. Automation can help AGC improve the accuracy and speed of data collection, analysis, and decision making.

Emerging Technologies: AGC will need to stay abreast of emerging technologies that can help them stay competitive. These include artificial intelligence, machine learning, cloud computing, and robotics. By investing in these technologies, AGC can reduce costs and increase efficiency.

Shift Towards Digital Platforms: Digital platforms are becoming increasingly popular among businesses. AGC should consider investing in digital platforms such as social media, websites, and mobile apps to reach more customers and increase engagement.

Growing Demand for Sustainability: More and more customers are demanding sustainability from businesses. AGC should focus on sustainable practices such as using renewable energy sources and reducing their carbon footprint. This will help them remain competitive and meet customer expectations.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for AGC include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Cloud-based software services: AGC could create cloud-based software services to help customers manage their projects more efficiently and cost-effectively. This could include services for project management, data analysis, document sharing, and collaboration.

Industrial automation solutions: AGC could develop industrial automation solutions to help customers automate their processes and reduce labour costs. This could include solutions for controlling industrial machinery, monitoring production processes, and optimizing operations.

Advanced materials solutions: AGC could develop advanced materials solutions to help customers create lighter and stronger products. This could include lightweight alloys, composites, and other materials to help reduce costs and improve performance.

Industrial internet of things (IIoT) solutions: AGC could develop IIoT solutions to help customers connect their machines and devices to the internet. This could include solutions for data collection, analytics, and real-time monitoring.

Professional services: AGC could develop professional services to help customers with the design, engineering, installation, and maintenance of their projects. This could include services such as consulting, training, and technical support.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Mitsubishi Heavy Industries
2. Sumitomo Corporation
3. Nippon Steel Corporation
4. UACJ Corporation
5. Fuji Electric Co., Ltd.
6. Nihon Superior Co., Ltd.
7. Nippon Koei Co., Ltd.
8. Nippon Electric Glass Co., Ltd.
9. NSG Group
10. Nitto Denko Corporation

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for AGC are:

1. Bargaining power of buyers: LOW

2. Bargaining power of suppliers: LOW

3. Threat of new entrants: MEDIUM

4. Threat of substitutes: MEDIUM

5. Intensity of rivalry: MEDIUM

AGC scores relatively WELL in relation to the Porters 5 forces. The company has a LOW bargaining power of buyers, which gives it some pricing power. The company also has a LOW bargaining power of suppliers, which gives it some negotiating power. The company has a MEDIUM threat of new entrants and substitutes, which gives it some market power. The company has a MEDIUM intensity of rivalry, which gives it some competitive advantage.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: AGC’s primary customers are the construction industry, including builders, architects, developers, and contractors. AGC also provides services to the public and private sector organisations, such as local authorities and businesses.

Actors: The main actors involved in AGC are the members, staff, and suppliers. Members are the main stakeholders in the organisation, and they are responsible for ensuring that the organisation meets its goals, while staff are responsible for the day-to-day operations of the organisation. Suppliers provide the materials and services necessary for AGC to carry out its activities.

Transformation process: AGC’s transformation process involves the delivery of services and products to its customers. AGC provides construction services, such as building, refurbishment and maintenance, as well as support services, such as project management and advice.

World view: AGC views itself as a professional organisation that is committed to delivering quality services to its customers. AGC is dedicated to providing innovative solutions to its customers’ needs, as well as providing a safe and healthy working environment for its staff.

Owners: AGC is owned by its members, who provide the funds necessary to run the organisation and provide services and products to its customers.

Environmental constraints: AGC is subject to environmental constraints, such as safety regulations, environmental regulations, and other legal requirements. AGC must ensure that it meets all of these requirements in order to remain compliant with the law.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the AGC business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. AGC Inc. has a strong focus on R&D which has resulted in the development of innovative products and manufacturing processes.

2. The company has a well-established global sales and marketing network.

3. AGC Inc. has a strong financial position with a solid balance sheet and healthy cash flows.

4. The company has a strong commitment to quality and customer service.


Below is a list of opportunities we have identified for the business:

1. Increase market share: AGC should focus on identifying and targeting new customers, expanding into new markets, and leveraging its existing customer base to drive further growth.

2. Improve operational efficiency: AGC should strive to reduce costs, streamline processes, and increase the speed and accuracy of its operations. This could include automating key processes, implementing technology solutions, and optimizing resource utilization.

3. Enhance customer experience: AGC should strive to improve customer satisfaction and loyalty by providing personalised and high-quality customer service. This could include developing customer-centric initiatives, leveraging digital channels, and leveraging customer feedback to ensure customer needs are met.

4. Leverage data and analytics: AGC should leverage data and analytics to gain insights into customer behaviour, identify opportunities for improvement, and drive decision-making. This could include developing predictive models, leveraging artificial intelligence, and creating data-driven processes.


Below is a list of the weaknesses we have identified for the business:

1. Lack of economies of scale: AGC is a relatively small company and does not have the same economies of scale as its larger competitors. This puts AGC at a disadvantage in terms of cost and efficiency.

2. Lack of geographical diversification: AGC is heavily reliant on the North American market, which leaves it exposed to regional economic conditions.

3. Product diversification: AGC’s product range is relatively limited compared to its competitors. This could impact its ability to compete in the future as customer needs and preferences evolve.

4. Operational inefficiencies: AGC has been criticised for its lack of operational efficiency, which has led to higher costs and lower profitability.


Below is a list of the threats we have identified for the business:

1. Global competition: AGC is facing increasing competition from global players, such as China and India, who are able to offer lower-cost products and services. This could lead to a decrease in market share and profits, as well as a decrease in customer loyalty.

2. Technological changes: AGC must constantly assess and update its technology to remain competitive. New advances in technology are creating new opportunities for competitors to gain a competitive edge.

3. Economic conditions: Economic conditions, such as inflation and currency exchange rates, can have a direct impact on AGC's profitability. Changes in the economy can lead to changes in pricing and cost structures which can affect AGC's ability to remain competitive.

4. Talent management: AGC must ensure that it has a talented and motivated workforce in order to remain competitive. The company must also ensure that it is able to attract and retain the best talent in order to remain successful.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for AGC. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to AGC, as well as areas where the company needs to improve its operations or strategy.
Company: AGC is a glass manufacturer and distributor with over 100 years of history and a global presence. They offer an extensive range of products, including automotive, construction, and decorative glass.

Collaborators: AGC works with a variety of partners to create the best possible products and services. These partners include suppliers, research and development centres, and industry experts.

Customers: AGC’s customers range from large-scale commercial enterprises to individual consumers. They are committed to providing the best customer service and meeting the needs of their customers.

Competitors: AGC faces competition from numerous glass manufacturers and distributors, both locally and internationally. They are constantly striving to improve their products and services to stay ahead of the competition.

Content: AGC has an extensive range of content on their website, including product information, customer stories, and resources for professionals. They also produce videos and other content highlighting their products and services. They also have a presence on social media, where they engage with their customers and promote their brand.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged AGC as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on AGC forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

If you require a bespoke study on a particular industry vertical, or marketplace we may also be able to help.


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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 6th June 2023

Industry Keywords

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