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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This extensive research on AES is included in our exploration of the world’s largest 10,000 companies. It is generated and renewed frequently to guarantee the most up-to-date information available.

To gain full access to this study on AES, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections, Premium members only must be registered.

We identify potential new products and services, forecast future market trends, and anticipate synergies between AES and other organisations, separate from the analytical sections.

Company Description

AES is a Fortune 500 global power company headquartered in Arlington, Virginia, founded in 1981. It is a leading provider of competitive, sustainable and advanced energy solutions, offering a diversified portfolio of thermal and renewable generation, storage and distribution solutions. AES serves customers in 16 countries across the Americas, Europe, Asia Pacific and Africa, providing energy to residential, commercial, industrial and government customers.

Industry Overview

AES operates in the energy industry, which is a global industry valued at around $2.2 trillion USD. This industry is estimated to employ 2.5 million people across the world, with a majority of these in the USA, China, Canada, Japan, and India. AES provides energy services to customers in the USA, Europe, Latin America, Asia, the Middle East, and Australia, employing around 28,000 people in total.

Industry Classification

In terms of formal classification, Platform Executive has tagged AES as a business operating within the Electricity industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and apparatus for data encryption and authentication
Patent ID: US10662768
Date: 2020-06-02

Patent Title: Method for secure communication and associated device
Patent ID: US10660047
Date: 2020-06-02

Patent Title: System and method for secure authentication
Patent ID: US10648836
Date: 2020-05-26

Patent Title: Method and apparatus for secure data transmission
Patent ID: US10635502
Date: 2020-05-19

Patent Title: Method and apparatus for secure data transmission
Patent ID: US10631741
Date: 2020-05-12

Patent Title: Method and apparatus for secure data transmission
Patent ID: US10626295
Date: 2020-05-05

Patent Title: Method for secure communications and associated device
Patent ID: US10624211
Date: 2020-05-05

Patent Title: Method and apparatus for secure data transmission
Patent ID: US10618017
Date: 2020-04-28

Patent Title: Method and apparatus for secure data transmission
Patent ID: US10616245
Date: 2020-04-21

Patent Title: Method and apparatus for secure data transmission
Patent ID: US10609911
Date: 2020-04-14

Patent Title: System and method for secure authentication
Patent ID: US10607848
Date: 2020-04-14

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Energy generation, transmission, and distribution
  • Energy storage solutions
  • Renewable energy solutions
  • Lighting solutions
  • Automation and control technologies
  • Distributed energy resources
  • Demand response solutions
  • Energy efficiency services
  • Microgrid solutions
  • Utility services
  • Energy markets and trading
  • Environmental services

Key Competitors

We have identified the following organisations as being key competitors:

  • Duke Energy
  • NextEra Energy
  • NRG Energy
  • Dominion Energy
  • Exelon
  • Southern Company
  • American Electric Power
  • Xcel Energy
  • Eversource Energy
  • PPL Corporation
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. End-Users: End-users of AES encryption technology are those who rely on this secure encryption to protect their sensitive data.

2. Developers: Developers are responsible for creating and maintaining the AES encryption algorithms and software.

3. Government Agencies: Government agencies use AES encryption technology to protect sensitive information and communications.

4. Businesses: Businesses use AES encryption technology to protect their data from unauthorized access.

5. Security Vendors: Security vendors create and sell products that use AES encryption technology to protect data.

6. Security Auditors: Security auditors review and test AES encryption technology for vulnerabilities and weaknesses.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like AES different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand AES and its position within the marketplace.

-256? AES-256 is a cryptographic algorithm that provides increased security for data transmission.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Widely accepted: AES is one of the most widely accepted encryption standards, which means that it is supported by a wide range of products and services.

High security: AES is considered to be one of the most secure encryption algorithms available today, providing strong protection against a wide range of attacks.

Fast and efficient: AES is a fast and efficient algorithm, making it suitable for use in a variety of applications.

Versatile: AES can be used in a variety of contexts, including hardware and software encryption, as well as wireless networks.

Easy to implement: AES is relatively easy to implement, making it a popular choice for a wide range of users.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Residential Customers
  • Commercial Customers
  • Industrial Customers
  • Government Customers
  • Institutional Customers
  • Not-for-Profit Customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increase in renewable energy sources: Over the coming years, AES is expected to experience an increase in the use of renewable energy sources such as solar, wind and hydropower. This could have a positive impact on AES as it could lead to lower costs for electricity generation as well as improved environmental benefits.

Growing demand for energy efficiency: As consumers become more aware of the environmental impacts of energy use, they are increasingly demanding more energy-efficient solutions. This could have a positive impact on AES as it could lead to increased demand for its energy efficiency services.

Increasing competition: As the energy market continues to become more competitive, AES could experience increased competition from other energy providers. This could have a negative impact on AES as it could lead to decreased market share and reduced profitability.

Technological advances: Technological advancements in energy storage, such as batteries and smart grids, could have a positive impact on AES. These developments could lead to increased efficiency and cost savings, which could be passed on to AES customers.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for AES include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="AES.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

AES could create a mobile app to manage electricity usage and provide customers with accurate data about their energy consumption and savings.

AES could offer a subscription-based renewable energy program that would allow customers to purchase renewable energy credits to offset their electricity consumption.

AES could create a system that would allow customers to monitor and control their energy consumption in real time.

AES could offer energy efficiency services to help customers reduce their energy consumption.

AES could create a home automation system that would allow customers to control their energy usage through a single interface.

AES could offer energy storage services to help customers manage their electricity usage and reduce their bills.

AES could provide energy monitoring and analytics services to help customers understand their energy usage and make informed decisions about how to save energy.

AES could create a suite of energy-related products and services for businesses, such as energy audits, energy efficiency retrofits, and energy management systems.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Solar and wind energy companies
2. Energy storage companies
3. Natural gas and oil companies
4. Technology companies
5. Electric vehicle companies
6. Smart grid companies
7. Utility companies
8. Environmental services companies
9. Financial services companies
10. Energy conservation companies

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for AES are:

1. Bargaining power of buyers: AES has a LOW bargaining power of buyers as there are few companies that can substitute its products and services.

2. Bargaining power of suppliers: AES has a HIGH bargaining power of suppliers as it is a large company that is able to source its supplies from multiple suppliers.

3. Threat of new entrants: AES has a HIGH threat of new entrants as the barriers to entry in the electricity generation industry are LOW.

4. Threat of substitutes: AES has a LOW threat of substitutes as there are few companies that can substitute its products and services.

5. Competitive rivalry: AES has a HIGH level of competitive rivalry as there are many companies in the electricity generation industry.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: AES customers are primarily electricity production, distribution and retail companies, who use the company's services for energy generation and delivery across a variety of markets. AES also provides services to industrial, commercial, residential and government customers.

Actors: The primary actors involved in AES operations are AES employees, who are responsible for the day-to-day operations of the company, and the customers, who use the company's services.

Transformation process: AES is a global energy company, which provides electricity generation and delivery services to customers in a variety of markets. AES has a range of power generation plants and technologies, which generate electricity using a variety of fuels. This electricity is then distributed to customers via the company's network of transmission and distribution lines.

World view: AES is focused on providing reliable, affordable and sustainable energy to its customers, while also reducing its environmental footprint. The company has a strong commitment to developing new technologies and renewable energy sources, and is continually striving to reduce its emissions and energy costs.

Owners: AES is a publicly traded company, with a wide range of shareholders, including institutional investors, mutual funds, pension funds and individuals.

Environmental constraints: AES is subject to a wide range of environmental regulations, including those related to air and water quality, hazardous waste disposal, and emissions. AES also has an obligation to reduce its carbon emissions in accordance with global agreements, such as the Paris Agreement.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the AES business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Diversified global footprint: AES has a diversified global footprint with operations in 44 countries and a customer base in over 150 countries.

2. Strong financial position: AES has a strong financial position, with a credit rating of investment grade and a diversified portfolio of assets.

3. Experienced management team: AES has an experienced management team with a proven track record of delivering results.

4. Flexible business model: AES has a flexible business model that allows it to adapt to changing market conditions.


Below is a list of opportunities we have identified for the business:

1. Expand into new and emerging markets: AES should take advantage of opportunities to expand into new and emerging markets, such as Africa, India, and China. This will allow the company to tap into new sources of revenue and increase its global presence.

2. Increase efficiency through automation: AES should invest in automation technology to streamline operations and improve efficiency. Automation can help reduce costs and increase profitability, while also improving the customer experience.

3. Invest in renewable energy sources: AES should focus on investing in renewable energy sources, such as solar, wind, and hydroelectric power. This will help reduce the company's reliance on fossil fuels and reduce its environmental impact.

4. Invest in digital technologies: AES should invest in digital technologies such as blockchain and artificial intelligence (AI). This will help the company to better manage its operations, reduce costs, and improve customer service. By leveraging digital technologies, AES can gain a competitive advantage over its rivals.


Below is a list of the weaknesses we have identified for the business:

1. Lack of geographical diversification: AES Corporation is highly dependent on the United States market, which accounted for 73% of its revenue in 2017. This leaves the company vulnerable to political and economic instability in the country.

2. Overreliance on thermal power: AES Corporation generates the majority of its power from thermal sources, which are becoming increasingly unpopular due to their environmental impact. This could lead to higher costs and regulatory hurdles in the future.

3. High debt levels: As of December 2017, AES Corporation had a debt-to-equity ratio of 2.45, which is considered high. This leaves the company vulnerable to interest rate hikes and other economic challenges.

4. Limited growth prospects: AES Corporation’s main growth strategy is through acquisitions, which can be difficult to find and integrate successfully. The company also has limited organic growth prospects, as its main markets are already mature.


Below is a list of the threats we have identified for the business:

1. Political Risk: AES is exposed to potential disruption in political environments due to its presence in many different countries around the world. AES faces the risk of changes in government policy, currency devaluation, and other macroeconomic risks that could have a negative impact on its operations.

2. Technology Risk: AES is exposed to the risk of technological change as it is constantly looking for ways to improve efficiency and reduce costs. If new technologies or processes are not implemented in a timely manner, the company may be at a disadvantage compared to its competitors.

3. Financial Risk: AES is exposed to the risk of fluctuations in the price of energy and other commodities, as well as the risk of changes in interest rates and exchange rates. The company must be able to manage these risks in order to remain competitive and profitable.

4. Market Risk: AES is exposed to the risk of changes in demand and competition in the energy sector. It is important for the company to be able to anticipate and manage these changes in order to remain competitive and profitable.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for AES. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to AES, as well as areas where the company needs to improve its operations or strategy.
Company: AES Corporation is a Fortune 500 global power company. It is a leading owner and operator of power plants that generate and distribute electricity to customers in 17 countries. AES was founded in 1981 and is headquartered in Arlington, Virginia.

Collaborators: AES works closely with a range of partners, such as suppliers, vendors, and other stakeholders, to ensure reliability of its operations, promote innovation, and reduce costs.

Customers: AES serves a wide range of customers, including residential, commercial, and industrial customers. It also provides energy solutions to governments and public institutions.

Competitors: AES faces competition from a range of companies in the energy sector, such as Duke Energy and Exelon.

Content: AES is focused on providing clean, reliable, and affordable energy solutions to its customers. It is committed to responsible energy production and reducing the environmental impact of its operations. It is also investing in renewable energy sources and energy storage technologies to ensure a more sustainable future.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged AES as having an innovation score of B2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on AES forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 6th June 2023

Industry Keywords

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