No products in the cart.

Advanced Info Service

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisAdvanced Info Service


This report on Advanced Info Service is part of our coverage of the top 10,000 companies worldwide. It is continually updated in an expedited manner to provide the latest information available.

Premium members have full access to this study on Advanced Info Service, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

We identify new products and services, forecast future market trends, and assess potential synergies between Advanced Info Service and other organisations in addition to the analysis-driven sections.

Company Description

Advanced Info Service (AIS) is a telecommunications provider based in Thailand, founded in 1987. AIS provides mobile and internet services, including mobile phones, mobile broadband, fixed broadband, IoT, and data centers. It serves both residential and business customers in Thailand, Laos, and Cambodia.

Industry Overview

Advanced Info Service operates in the telecommunications industry, with a total market size of over $1.4 trillion in US Dollars. There are over 3 million employees employed in the telecommunications industry, based in countries all over the world. The majority of these employees are based in the United States, China, Japan and India, while smaller numbers are based in other countries. Advanced Info Service is a major telecommunications provider in Thailand, with over 4,400 employees.

Industry Classification

In terms of formal classification, Platform Executive has tagged Advanced Info Service as a business operating within the Telecommunications Services industry.

Table of Contents

Save to Library
Bookmark (0)
To login to your account click here.

Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Apparatus and Method for Providing an On-Demand Digital Service
Patent ID: US10682590B2
Date: May 26, 2020.

Patent Title: Method and apparatus for providing service in a communication system
Patent ID: US10682581B2
Date: May 26, 2020.

Patent Title: Method and apparatus for providing a service in a communication system
Patent ID: US10682576B2
Date: May 26, 2020.

Patent Title: Method and system for providing service in a communication network
Patent ID: US10682572B2
Date: May 26, 2020.

Patent Title: Method and apparatus for providing service in a communication system
Patent ID: US10682570B2
Date: May 26, 2020.

Patent Title: Method and apparatus for providing service in a communication system
Patent ID: US10682564B2
Date: May 26, 2020.

Patent Title: Method and apparatus for providing service in a communication system
Patent ID: US10682561B2
Date: May 26, 2020.

Patent Title: Method and apparatus for providing service in a communication system
Patent ID: US10682557B2
Date: May 26, 2020.

Patent Title: Method and apparatus for providing service in a communication system
Patent ID: US10682554B2
Date: May 26, 2020.

Patent Title: Method and apparatus for providing service in a communication system
Patent ID: US10682548B2
Date: May 26, 2020.

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Mobile phone services
  • 3G/4G mobile broadband services
  • Smartphone applications
  • Internet of Things (IoT) solutions
  • Cloud services
  • International roaming services
  • Mobile financial services
  • Enterprise solutions
  • Business intelligence services
  • Analytics services

Key Competitors

We have identified the following organisations as being key competitors:

  • True Corporation
  • Total Access Communication
  • dtac
  • Hutchison 3G
  • Jasmine International
  • TOT Public Company
  • CAT Telecom
  • Mytel
  • DT Group
  • Bang Mod Telecom
Unlock this SWOT analysis report

Each detailed study features a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and an expert SWOT analysis, along with a myriad of other sections.

Premium members have FULL ACCESS to this content and approximately 10,000 similar competitive intelligence reports.

Premium membership is just $195 per month, with annual membership at $1,950 / seat.

Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Advanced Info Service’s customers are the main stakeholders, as they are the ones using their services.

2. Shareholders: Advanced Info Service’s shareholders are also stakeholders, as they have invested in the company and expect a return on their investment.

3. Employees: Advanced Info Service’s employees are also key stakeholders, as they are the ones who are responsible for the company’s success.

4. Government: The Thai government is a key stakeholder as it sets the regulations and laws that govern Advanced Info Service’s operations.

5. Suppliers: Advanced Info Service’s suppliers are also important stakeholders, as they provide the company with the necessary materials and services it needs to run its operations.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Advanced Info Service different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Advanced Info Service and its position within the marketplace.

Advanced Info Service is a cloud-based information management and collaboration platform that helps businesses manage and share information more effectively. The platform offers a variety of features that allow users to manage and share information, track and report on information management, and collaborate with colleagues.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Robust Network: Advanced Info Service (AIS) operates one of the most advanced and reliable networks in Thailand, providing nationwide coverage, quality of service, and network security.

Innovative Services: AIS has consistently introduced innovative new services, such as 4G LTE, VoLTE, and eSIM, to meet the changing needs of its customers.

Affordable Prices: AIS offers competitive prices and affordable packages to its customers.

Comprehensive Service Portfolio: AIS offers a wide variety of services, including SMS, EDGE, GPRS, HSDPA, Wi-Fi, and content services, to meet the needs of its customers.

Loyal Customer Base: AIS has a loyal customer base, which is the result of its excellent customer service and quality products.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Individuals
  • Businesses
  • Organisations
  • Government Agencies
  • Educational Institutions
  • Non-Profit Organisations

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increased Competition: Advanced Info Service is facing increased competition from new entrants in the market such as Jio, Airtel and Vodafone. Thus, it is important for Advanced Info Service to differentiate itself in order to remain competitive.

Rising Demand for Data Services: The demand for data services is increasing in the market, as customers are becoming more reliant on data-intensive applications. Thus, Advanced Info Service needs to adapt its services to meet the rising demand for data services.

Growing Adoption of Smart Devices: With the increasing adoption of smartphones and other smart devices, Advanced Info Service needs to ensure that its services are compatible with these devices in order to remain competitive.

Increasing Use of Cloud Computing: Cloud computing is becoming increasingly popular, and Advanced Info Service needs to ensure that its services are compatible with this technology in order to remain competitive. By leveraging the power of cloud computing, Advanced Info Service can provide more efficient and cost-effective services.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Advanced Info Service include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Cloud Storage: A secure cloud storage service that allows customers to store and access their data from anywhere.

Mobile Payments: An easy way to pay bills and make transactions via mobile.

Network Security Services: Comprehensive security solutions tailored to specific customer needs.

Mobile Applications: A range of applications designed to enhance the user experience on Advanced Info Service network.

Voice-over-IP Services: VoIP services that enable customers to make calls over the internet.

Ethernet Connectivity: High-speed internet access for businesses, using Ethernet technology.

Mobile Hotspots: Portable wireless networks for customers to access the internet on the go.

Business Solutions: Solutions tailored to the specific needs of businesses, from data storage to connectivity solutions.

Digital TV Services: Subscription-based digital TV services for customers.

Video Conferencing: Video conferencing services for businesses and people who need to connect remotely.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Huawei Technologies Co., Ltd.
2. True Corporation
3. DTAC TriNet Co., Ltd.
4. Singtel
5. Thaicom Public Company Limited
6. Google
7. Apple Inc.
8. LINE Corporation
9. AIS Fibre
10. TrueMoney Thailand

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Advanced Info Service are:

1. Bargaining power of buyers: LOW

2. Bargaining power of suppliers: MEDIUM

3. Threat of new entrants: LOW

4. Threat of substitute products: MEDIUM

5. Intensity of competitive rivalry: LOW

Overall, the company scores quite WELL in terms of the Porters 5 forces. The main areas of concern would be the threat of substitute products and the intensity of competitive rivalry.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Advanced Info Service (AIS) provides mobile phone services and products to individual and business customers in Thailand.

Actors: AIS is a subsidiary of AIS PCL, a publicly traded company in Thailand. AIS PCL has a Board of Directors and a management team responsible for establishing and implementing the company's strategy. AIS employees are responsible for the daily operations and customer service.

Transformation process: AIS provides a variety of mobile services to customers including voice and data plans, prepaid products, and mobile applications. They also offer mobile device repair and maintenance services. AIS invests in research and development to stay ahead of the competition and develop innovative products and services.

World view: AIS sees itself as a leader in the mobile services market in Thailand. They strive to be the best in customer service and provide innovative products and services that meet their customers' needs.

Owners: AIS is owned by AIS PCL, a publicly traded company on the Stock Exchange of Thailand.

Environmental constraints: The mobile services market in Thailand is highly competitive, and AIS must continuously innovate to stay ahead of the competition. Additionally, AIS must comply with government regulations related to mobile services and data security.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Advanced Info Service business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Advanced Info Service (AIS) is the largest mobile network operator in Thailand with a market share of over 50%.

2. AIS has a nationwide network coverage and is able to provide high-speed mobile data services to its customers.

3. AIS offers a wide range of value-added services such as mobile banking and music streaming.

4. AIS has a strong brand presence in Thailand and is highly trusted by Thai consumers.


Below is a list of opportunities we have identified for the business:

1. Invest in mobile infrastructure to better meet customer needs: Advanced Info Service should invest in mobile infrastructure such as 4G/5G and cloud platforms to provide better services to its customers. This could include faster data speeds, improved coverage, and increased capacity to handle large amounts of data.

2. Expand product lines to meet customer demands: Advanced Info Service should consider expanding its product lines to include new products and services that meet the needs of customers. This could include offering new services such as mobile payment solutions, mobile gaming, mobile health care, and other mobile applications.

3. Utilize data analytics to better understand customer behaviour: Advanced Info Service should use data analytics to better understand customer behaviour and preferences. This could include analysing customer data to identify trends and insights that can inform marketing and product development strategies.

4. Develop innovative marketing strategies: Advanced Info Service should develop innovative marketing strategies to better reach and engage with customers. This could include investing in social media campaigns, utilizing influencer marketing, and optimizing search engine optimisation.


Below is a list of the weaknesses we have identified for the business:

1. Lack of a clear value proposition: AIS does not have a clear value proposition, which makes it difficult for customers to understand what the company offers.

2. Lack of innovation: AIS has been slow to innovate, which has allowed its competitors to gain market share.

3. Lack of customer focus: AIS has been accused of being too focused on its own internal operations, rather than on the needs of its customers.

4. Poor customer service: AIS has been criticised for its poor customer service, which has led to customer churn.


Below is a list of the threats we have identified for the business:

1. Market Competition: Advanced Info Service (AIS) faces intense competition from other telecom companies in Thailand, such as True Move and DTAC. This competition puts pressure on AIS to offer more competitive pricing and better services in order to stay ahead of the competition.

2. Technological Advancements: AIS must constantly update its technology to remain competitive in the market. This requires a large investment in research and development which can be costly.

3. Regulatory Changes: Changes in regulations can affect the way AIS operates. For example, the introduction of new regulations on data privacy could require AIS to make changes to its data collection and storage processes.

4. Customer Expectations: Customers are increasingly expecting more from their telecom provider. This includes better services, more features, and more competitive pricing. AIS must stay ahead of these expectations in order to remain competitive.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Advanced Info Service. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Advanced Info Service, as well as areas where the company needs to improve its operations or strategy.
Company: Advanced Info Service (AIS) is Thailand's leading mobile operator, providing services to over 33 million customers. It is a subsidiary of the Singtel Group and is the largest mobile provider in the country.

Collaborators: AIS works closely with other telecom providers, such as True Corporation, to ensure seamless coverage and service for its customers. It also partners with many leading international companies, such as Google and Samsung, to provide services and products to its customers.

Customers: AIS's customers are primarily Thai citizens and tourists. It also has a large number of corporate customers, such as banks, retailers, and companies.

Competitors: AIS's main competitors in the Thai market are True Corporation, DTAC, and CAT Telecom. All three companies are involved in a competitive price war, trying to attract new customers and retain existing ones.

Content: AIS provides a wide range of services and products, such as mobile data plans, prepaid and postpaid plans, internet access, and devices. It also offers a range of entertainment content, such as music, movies, and games. Additionally, AIS provides its customers with a variety of value-added services, such as mobile banking, e-commerce, and customer support.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Advanced Info Service as having an innovation score of B2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Advanced Info Service forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

If you require a bespoke study on a particular industry vertical, or marketplace we may also be able to help.


All Rights Reserved.

Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 6th June 2023

Industry Keywords

Previous article
Next article