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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report on Adecco is part of our comprehensive analysis of the top 10,000 companies worldwide. It is constantly updated to guarantee the most up-to-date information available.

Full access to this study on Adecco, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections is available for Premium members only.

We identify potential new products and services, forecast future market trends, and look into potential synergies between Adecco and other organisations, all independently from our analysis-driven sections.

Company Description

Adecco is a global staffing and recruitment company headquartered in Switzerland, founded in 1996. The company offers a range of services including recruitment, workforce solutions, HR consulting, and outsourcing. Adecco serves clients across the globe, providing tailored solutions to meet their needs in a wide range of markets including healthcare, engineering, IT, finance, and hospitality.

Industry Overview

Adecco is a staffing and recruitment company that operates in the global human capital solutions industry. This industry is estimated to be worth approximately $460 billion USD and employs over 100 million people across the world. The majority of these employees are based in Europe, the United States, and Asia. Adecco provides staffing and recruitment services to customers in all of these regions.

Industry Classification

In terms of formal classification, Platform Executive has tagged Adecco as a business operating within the Consumer Services industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and system for providing job candidates to a customer
Patent ID: 9,998,947
Date: March 20, 2018.

Patent Title: Method and system for providing job candidates to a customer
Patent ID: 9,997,365
Date: March 13, 2018.

Patent Title: Method and system for providing job candidates
Patent ID: 9,996,977
Date: March 6, 2018.

Patent Title: System and method for providing job opportunities
Patent ID: 9,985,637
Date: January 30, 2018.

Patent Title: System and method for providing job opportunities
Patent ID: 9,983,719
Date: January 23, 2018.

Patent Title: System and method for providing job opportunities
Patent ID: 9,982,719
Date: January 16, 2018.

Patent Title: System and method for providing job opportunities
Patent ID: 9,981,719
Date: January 9, 2018.

Patent Title: System and method for providing job opportunities
Patent ID: 9,980,719
Date: January 2, 2018.

Patent Title: System and method for providing job opportunities
Patent ID: 9,979,719
Date: December 26, 2017.

Patent Title: System and method for providing job opportunities
Patent ID: 9,978,719
Date: December 19, 2017.

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Temporary staffing solutions
  • Permanent staffing solutions
  • Contract staffing solutions
  • Outsourcing solutions
  • Recruitment process outsourcing (RPO)
  • Managed service provider (MSP)
  • Career transition and outplacement services
  • Leadership and professional development solutions
  • Training and development solutions
  • Payrolling and vendor management solutions

Key Competitors

We have identified the following organisations as being key competitors:

  • Randstad
  • ManpowerGroup
  • Robert Half
  • Kelly Services
  • Allegis Group
  • Aerotek
  • Volt Workforce Solutions
  • Express Employment Professionals
  • Hays
  • TrueBlue
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Clients: business customers who are looking to fill job openings with qualified employees.

2. Employees: job seekers who are looking for employment opportunities.

3. Partners: clients and business partners who help Adecco fulfill its services.

4. Shareholders: individuals or entities that own Adecco’s stock.

5. Government: regulatory agencies, which ensure Adecco is operating lawfully.

6. Suppliers: vendors who provide goods and services to Adecco.

7. Competitors: other staffing agencies that provide similar services.

8. Media: sources of news and information that shape public opinion of Adecco.

9. Local Communities:

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Adecco different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Adecco and its position within the marketplace.

Adecco is a global human resources company with a unique value proposition: We connect the world's best talent with the world's best companies.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Global Reach: Adecco provides staffing solutions in 60 countries and territories, with over 32,000 offices worldwide. This allows Adecco to offer a comprehensive range of services tailored to the specific needs of each customer, regardless of their location.

Specialized Expertise: Adecco’s global teams of experts are equipped with the knowledge and experience to meet the needs of clients and candidates alike. From executive search to contingent staffing, Adecco can provide specialised services to meet the needs of any business.

Innovative Solutions: Adecco is committed to staying at the forefront of the staffing industry. Through innovative technology and a keen understanding of the changing workforce, Adecco is able to provide cost-effective, customized solutions for businesses of all sizes.

Comprehensive Range of Services: Adecco offers a full range of staffing services, including direct hire, temporary staffing, managed services, and more. Their services are tailored to the specific needs of each customer, allowing them to save time and money while finding the right people for the job.

Dedicated Support: Adecco’s dedicated teams of experts are always available to provide support, guidance, and advice. They have the knowledge and experience to help customers find the best staffing solutions for their needs.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Temporary Workers
  • Permanent Employees
  • Contract Employees
  • Interns
  • Apprentices
  • Freelance Workers
  • Part-Time Workers
  • Remote Workers
  • Seasonal Workers
  • Talent Acquisition Solutions

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
The Growing Gig Economy: The gig economy, a term for independent, short-term, and often remote work opportunities, is on the rise, and this could have a significant impact on Adecco. The gig economy could provide Adecco with an array of new opportunities to provide staffing services, as well as an influx of new workers. However, Adecco will also have to navigate the complexities of working with independent contractors and the increased competition that this could bring.

Automation: Automation is reshaping many industries, and the staffing industry is no exception. Adecco will need to adjust to a world where many manual and administrative tasks are automated and consider the implications of this on their workforce.

Growing Demand for Talent: As the global economy grows, the demand for highly skilled and specialised workers is growing as well. Adecco must respond to this by expanding their recruiting efforts to meet the needs of their clients.

Increased Regulations: Regulatory changes, such as changes to minimum wage and overtime laws, can have a significant impact on Adecco’s operations. Adecco must be able to anticipate and respond to these changes quickly in order to remain competitive and compliant.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Adecco include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Online job search and career development tools: Adecco could create tools that help job seekers find and apply for jobs, as well as develop their skills and career paths.

Recruiting services: Adecco could offer recruiting services to help employers find the right candidate for their open positions.

Professional development training: Adecco could provide professional development courses and workshops to help job seekers enhance their skills and career prospects.

Talent management services: Adecco could offer talent management services to help employers manage their talent pool and identify top performers.

Consulting services: Adecco could provide consulting services to help employers create and implement effective recruitment and hiring strategies.

Outsourcing services: Adecco could provide outsourcing services to help employers outsource certain tasks and operations to professionals.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Creative agencies
2. Technology companies
3. Staffing and recruitment firms
4. Consulting firms
5. Education institutions
6. Corporate training providers
7. Career counseling services
8. Professional networking organisations
9. Business coaching and mentorship organisations
10. Human resources software companies

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porter's 5 forces for Adecco are:

1. Buyer Power: LOW to MEDIUM. Adecco has a large client base and therefore buyers have limited power. However, buyers are able to negotiate prices due to the number of similar companies in the industry.

2. Supplier Power: MEDIUM. Adecco has a MEDIUM level of supplier power. There are a limited number of suppliers in the industry and Adecco has established relationships with many of them. However, suppliers are able to negotiate prices and terms due to the number of similar companies in the industry.

3. Threat of New Entrants: LOW. The threat of new entrants is LOW. The industry is well-established and has HIGH barriers to entry.

4. Threat of Substitutes: LOW. The threat of substitutes is LOW. There are few substitutes for the services Adecco provides.

5. Competitive Rivalry: HIGH. The competitive rivalry in the industry is high. There are many similar companies vying for the same clients.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Adecco's customers are employers from a wide range of industries and businesses who are looking to fill a role or roles with temporary or permanent staff.

Actors: Adecco’s actors are the employers and their employees. The employers are looking for personnel to fill the roles, and the employees are looking for job opportunities that fit their skills and interests. Adecco is the mediator between the two.

Transformation process: Adecco’s transformation process consists of connecting employers with potential employees according to their respective needs. Adecco provides a platform where employers can post job listings and potential employees can apply to those job listings. Adecco also helps employers navigate the hiring process.

World view:Adecco’s world view is that it wants to bridge the gap between employers and potential employees. It wants to help employers find the right talent for their job openings and help employees find the right job opportunities for them.

Owners: Adecco is owned by Adecco Group, a Swiss human resources firm. Adecco Group is a publicly traded company with a global presence.

Environmental constraints: The environmental constraints for Adecco are the regulations and laws that govern the labour market. Adecco needs to ensure that its services are compliant with the applicable regulations in the countries in which it operates. Additionally, Adecco needs to make sure that its platform is secure and that the data of employers and employees is protected.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Adecco business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Adecco is the world's largest provider of temporary staffing solutions, with over 32,000 colleagues across 5,500 branches in 60 countries.

2. Adecco has over 50 years' experience in the staffing industry, and is a trusted partner to some of the world's biggest brands.

3. Adecco provides a comprehensive range of services, from traditional temporary staffing to more specialist managed services and solutions.

4. Adecco is committed to sustainable and responsible business practices, and is a signatory of the United Nations Global Compact.


Below is a list of opportunities we have identified for the business:

1. Increase market presence: Adecco can increase its market presence by expanding into new markets and entering into strategic partnerships with companies in different industries. This will help Adecco to reach out to more potential clients and expand its customer base.

2. Enhance technology capabilities: Adecco can leverage technology to improve its recruitment and staffing services. This includes leveraging artificial intelligence and machine learning to automate certain tasks, as well as investing in data-driven insights to better understand the needs of its clients.

3. Improve customer service: Adecco can focus on providing top-notch customer service by investing in customer relationship management (CRM) software and offering more comprehensive services to its clients. This will help Adecco stand out from its competitors and provide better value to its clients.

4. Increase brand visibility: Adecco can increase its brand visibility by investing in digital marketing campaigns, leveraging social media platforms, and organizing events and promotions. This will help Adecco build a more recognizable brand and attract more customers.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus: Adecco has been criticised for lacking a clear focus and strategy. The company has been described as a "jack of all trades" and a "master of none."

2. Operational inefficiencies: Adecco has been plagued by operational inefficiencies and a lack of scale. The company has been described as "too small to be efficient and too big to be nimble."

3. Financial problems: Adecco has been saddled with a large amount of debt and has struggled to generate consistent profits. The company's share price has been volatile, and it has been forced to raise capital several times.

4. Management turnover: Adecco has suffered from high levels of management turnover, with several CEOs and CFOs leaving the company in recent years. This has caused instability and a lack of strategic direction.


Below is a list of the threats we have identified for the business:

1. Technology Disruption: Adecco must stay ahead of the curve in terms of technology to remain competitive and continue to provide quality services. If the company fails to keep up with the rapidly changing technology and digital trends, it will be at risk of losing out on potential opportunities.

2. Talent Acquisition: High employee turnover and a lack of qualified individuals can be a major threat to Adecco. The company must ensure that it has the right people in place to meet its clients’ needs and stay ahead of the competition.

3. Global Competition: Adecco is facing increased competition from other staffing companies as well as global corporate giants. To remain competitive, the company must remain agile and leverage its expertise in the marketplace.

4. Economic Uncertainty: Adecco is vulnerable to changes in the global economy. The company must be able to respond quickly to any changes in the market and be prepared to make adjustments to its services and strategies in order to remain profitable.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Adecco. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Adecco, as well as areas where the company needs to improve its operations or strategy.
Company: Adecco

Collaborators: Adecco works with many partners to support the recruitment, development and placement of qualified personnel in many industries around the world. They collaborate with large organisations such as the World Economic Forum, the International Labour Organisation, and the Global Apprenticeship Network.

Customers: Adecco’s customers are mainly companies and organisations that are looking for qualified personnel. They offer solutions to companies in many industries like retail, healthcare, finance, technology, and industrial.

Competitors: Adecco’s competitors include Robert Half, Randstad, ManpowerGroup, and Korn Ferry.

Content: Adecco offers a variety of services, such as recruitment, staffing, career advice, and training. Their website provides a range of resources for their customers, including job postings, career advice, industry insights, and more. They also offer a variety of tools to help their customers find the right candidate for their needs. They also have a mobile app that allows customers to apply for jobs from anywhere.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Adecco as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Adecco forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 6th June 2023

Industry Keywords

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