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Adbri Limited

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This study on Adbri Limited is part of our coverage on the world’s top 10,000 companies. We make sure to keep it up-to-date by producing and updating it quickly so that it always contains the most current information.

The full access to this study on Adbri Limited, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections is available for Premium members only.

We identify potential new products and/or services that are distinct from the analysis-based sections, forecasting future market trends, and anticipating synergies between Adbri Limited and other organisations.

Company Description

Adbri Limited is a leading Australian construction materials and industrial minerals company headquartered in North Sydney, Australia. Founded in 1882, Adbri produces and markets a range of products and services including cement, aggregates, lime, concrete, asphalt, and industrial minerals across Australia, New Zealand, and South East Asia. Adbri is the largest cement producer in Australia and the largest supplier of concrete, aggregates, and asphalt to the residential, commercial, and infrastructure markets.

Industry Overview

Adbri Limited operates in the construction materials industry. This industry is estimated to be worth approximately $1.2 trillion US Dollars. There are approximately 10 million employees working in the construction materials industry, with employees based in countries such as the United States, China, India, and the United Kingdom. The majority of the employees based in these countries are involved in producing and distributing the materials used for construction projects.

Industry Classification

In terms of formal classification, Platform Executive has tagged Adbri Limited as a business operating within the Mining and Materials industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and apparatus to separate particulate material
Patent ID: AU2018205582
Date: 2019-03-14

Patent Title: Method and apparatus to separate particulate material
Patent ID: AU2018205583
Date: 2019-03-14

Patent Title: Method and apparatus for screening and filling aglime
Patent ID: AU2018205584
Date: 2019-03-14

Patent Title: Method and apparatus for screening and filling aglime
Patent ID: AU2018205585
Date: 2019-03-14

Patent Title: Method and apparatus for screening and filling aglime
Patent ID: AU2018205586
Date: 2019-03-14

Patent Title: Apparatus for screening and filling aglime
Patent ID: AU2018205587
Date: 2019-03-14

Patent Title: Method and apparatus for conveying and filling aglime
Patent ID: AU2018205588
Date: 2019-03-14

Patent Title: Method and apparatus for conveying and filling aglime
Patent ID: AU2018205589
Date: 2019-03-14

Patent Title: Method and apparatus for conveying and filling aglime
Patent ID: AU2018205590
Date: 2019-03-14

Patent Title: Method and apparatus for conveying and filling aglime
Patent ID: AU2018205591
Date: 2019-03-14

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Building materials including bricks, blocks, pavers, retaining walls, concrete products, and masonry.
  • Precast concrete and precast concrete products
  • Masonry products
  • Landscaping products
  • Ready-mix concrete
  • Pre-mixed concrete and mortar
  • Aggregates and sands
  • Specialty products
  • Landscaping services
  • Construction services
  • Logistics and transport services

Key Competitors

We have identified the following organisations as being key competitors:

  • Boral Limited
  • CSR Limited
  • Brickworks Limited
  • Austral Bricks
  • Hanson Australia
  • Workforce Building Products
  • Monier
  • Australian Masonry Supplies
  • PGH Bricks & Pavers
  • Austral Precast
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Adbri Limited's customers are the end-users of its products and services, including contractors, builders, and home owners.

2. Employees: Adbri Limited's employees are vital to its success, providing the expertise needed to produce and deliver the company's products and services.

3. Suppliers: Adbri Limited has relationships with numerous suppliers who provide the raw materials needed to produce its products.

4. Investors: Adbri Limited's shareholders are key stakeholders, providing capital to fund the company's operations and growth.

5. Government: Governments have an interest in the company's operations and may provide incentives or restrictions on activities.

6. Community: Adbri Limited has a responsibility to its local community, including providing employment opportunities and contributing to the local economy.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Adbri Limited different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Adbri Limited and its position within the marketplace.

Adbri Limited provides an online advertising platform that connects businesses with targeted, high-quality advertising.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Highly Integrated Business: Adbri Limited has a highly integrated business with a strong presence across Australia and New Zealand. This allows the company to leverage its competitive advantages in the region.

Cost Leadership: Adbri Limited has been successful in achieving a low-cost structure that enables it to offer competitive pricing to its customers.

Innovative Solutions: Adbri Limited has developed a range of innovative solutions that allow customers to gain a competitive advantage in the market.

Proven Track Record: The company has a long history of success in the industry and has established a strong reputation for delivering quality products and services.

Experienced Management Team: Adbri Limited has an experienced management team that understands the industry and has a strong vision for the future.

Strategic Partnerships: Adbri Limited has established a number of strategic partnerships that allow it to gain access to resources and technologies that can lead to further competitive advantage.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Commercial Customers
  • DIY & Trade Customers
  • Councils & Government Customers
  • Landscape Designers & Gardeners
  • Architects & Designers
  • Builders
  • Homeowners
  • Retailers
  • Export Customers
  • Land Developers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Growing Demand for Sustainable Building Materials: Adbri Limited is a major producer of building materials and concrete products, so sustainability is a key concern. As more and more consumers and businesses prioritise eco-friendly practices, Adbri Limited will need to stay ahead of the curve and offer sustainable building materials to stay competitive.

Shifting in Consumer Preferences: Consumers’ preferences are constantly changing, and Adbri Limited will need to stay up to date with the latest trends to remain competitive. For example, consumers are increasingly interested in modern, stylish designs, so Adbri Limited will need to focus on offering aesthetically pleasing products.

Increased Digitalization: Digitalization is becoming increasingly important in all industries, and Adbri Limited will need to embrace new technologies to stay competitive. For example, Adbri Limited could use digital tools to streamline production processes, improve customer service, and optimize sales and marketing efforts.

Growing Pressure on Prices: Prices are becoming increasingly important as competition intensifies, so Adbri Limited will need to focus on offering competitive prices to remain attractive to customers. Adbri Limited should also explore ways to reduce costs, such as using more efficient production processes and finding new suppliers.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Adbri Limited include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="ABC.AU" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Precast concrete engineering services: Adbri Limited could offer engineering services to assist in the design and manufacture of precast concrete components.

Concrete and masonry installation services: Adbri Limited could offer installation and repair services for concrete and masonry structures.

Building materials: Adbri Limited could expand its product line to include building materials such as bricks, blocks, pavers and other related materials.

Landscaping services: Adbri Limited could offer landscaping services to help design and install outdoor features such as paths, driveways, walls and other features.

Masonry restoration and repair services: Adbri Limited could offer masonry restoration and repair services to restore and maintain the beauty of masonry structures.

Precast concrete design and manufacturing services: Adbri Limited could offer design and manufacturing services to produce precast concrete components.

Concrete and masonry design services: Adbri Limited could offer design services to assist in the design and construction of concrete and masonry structures.

Equipment rental services: Adbri Limited could offer rental services for specialised pieces of equipment.

Concrete repair and waterproofing services: Adbri Limited could offer concrete repair and waterproofing services to help maintain the integrity of concrete structures.

Technical support services: Adbri Limited could offer technical support services to assist customers with their projects.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Boral Limited
2. CSR Limited
3. Hanson Australia
4. Holcim Australia
5. Cement Australia
6. Lafarge Australia
7. Blue Circle Southern Cement
8. Aggregate Industries
9. Bluemetal
10. Fulton Hogan

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
1. Bargaining power of suppliers: Adbri Limited has a MODERATE bargaining power of suppliers. This is because the company has a number of suppliers, which gives it some negotiating power. However, the company is also reliant on these suppliers for raw materials, which gives them some leverage.

2. Bargaining power of buyers: Adbri Limited has a MODERATE bargaining power of buyers. This is because the company has a number of customers, which gives it some negotiating power. However, the company is also reliant on these customers for revenue, which gives them some leverage.

3. Threat of substitutes: Adbri Limited has a LOW threat of substitutes. This is because the company offers a unique product that is not easily replaced.

4. Threat of new entrants: Adbri Limited has a MODERATE threat of new entrants. This is because the company has a number of barriers to entry, such as its brand reputation and economies of scale. However, the company faces some competition from new entrants.

5. Competitive rivalry: Adbri Limited has a HIGH competitive rivalry. This is because the company faces a lot of competition from other companies in the same industry.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Adbri Limited's customers are comprised of individuals and businesses who purchase construction and building materials for their own projects or for resale. This includes concrete and masonry products, quarried materials, landscaping, and bricks and pavers.

Actors: The actors involved in the operations of Adbri Limited would be the company's management and administrative staff, as well as its manufacturing and sales teams. The company also partners with third-party suppliers and distributors, as well as independent contractors, in order to provide a comprehensive range of products and services.

Transformation process: Adbri Limited transforms raw materials into products for its customers. This includes extracting and processing materials, manufacturing products, and delivering them to customers. The company also provides support services such as design and installation, as well as ongoing maintenance and repair.

World view: Adbri Limited strives to provide superior quality products and services to its customers. The company is committed to upholding the highest standards of safety and environmental sustainability, while also providing a reliable and cost-effective solution to its customers.

Owners: Adbri Limited is a publicly traded company on the Australian Stock Exchange. The company is owned by a variety of shareholders, including institutional investors, private investors, and employee owners.

Environmental constraints: Adbri Limited is subject to a variety of environmental regulations and laws, which govern the extraction, processing, and disposal of materials used in the company's operations. The company must also ensure that it minimizes its impact on the environment, and complies with all relevant safety and occupational health regulations.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Adbri Limited business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Adbri Limited is one of the largest construction materials companies in Australia with a strong presence in the cement, concrete and aggregates markets.

2. The company has a diversified product range including cement, concrete, aggregates and lime which allows it to participate in a wide range of construction projects.

3. Adbri Limited has a strong customer base with long-standing relationships with many of Australia’s largest construction companies.

4. The company’s operational efficiency and cost-effective production processes have allowed it to be competitive in the Australian construction materials market.


Below is a list of opportunities we have identified for the business:

1. Adbri Limited can focus on increasing market share in existing markets by investing in product innovation, cost optimisation and increasing product availability. This can be done through targeted marketing campaigns and product development initiatives.

2. Adbri Limited can also focus on expanding its geographic reach by entering new markets. This can be done by leveraging the existing distribution networks in the existing markets and by forming strategic partnerships with local distributors.

3. Adbri Limited can also focus on building an efficient supply chain. This can be done by improving the logistics infrastructure, investing in automated systems and leveraging technology.

4. Adbri Limited can also focus on increasing operational efficiency by streamlining processes and utilizing new technologies. This can be done by investing in automation and utilizing data analytics to identify areas of improvement.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus: Adbri Limited has a number of different business interests, from construction materials to agriculture. This lack of focus means that the company does not have a clear strategic direction, which can make it difficult to make decisions about where to allocate resources.

2. Limited geographical diversity: The majority of Adbri Limited's business interests are located in Australia. This limited geographical diversity means that the company is exposed to risks associated with the Australian economy, such as changes in interest rates or the exchange rate.

3. Dependence on a small number of customers: A small number of customers account for a significant proportion of Adbri Limited's revenue. This dependency means that the company is vulnerable to changes in these customers' buying patterns.

4. Lack of scale: Adbri Limited is a relatively small company. This lack of scale means that the company may find it difficult to compete against larger rivals, who may have greater financial resources and economies of scale.


Below is a list of the threats we have identified for the business:

1. Increased competition: Adbri Limited faces competition from both domestic and international competitors, resulting in pressure on profit margins and overall market share.

2. Raw material cost fluctuations: As a manufacturer of construction materials, Adbri Limited is vulnerable to fluctuations in the prices of raw materials, which can have a significant impact on their bottom line.

3. Rising energy costs: Adbri Limited relies heavily on energy to power its manufacturing operations, and rising energy costs can have a significant impact on their production costs.

4. Economic instability: Adbri Limited operates in an industry that is heavily dependent on the health of the global economy. As such, they are vulnerable to economic downturns, which can cause a decrease in demand for their products.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Adbri Limited. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Adbri Limited, as well as areas where the company needs to improve its operations or strategy.
Company: Adbri Limited is a leading building and construction materials manufacturer in Australia and New Zealand. The company produces a wide range of concrete, masonry, cement, lime, and aggregate products, as well as specialty building materials. Adbri has been in business for over 100 years and has a strong reputation in the industry.

Collaborators: Adbri works closely with other building and construction firms to ensure that its products meet customer needs. It also works with suppliers to ensure a steady supply of raw materials. In addition, Adbri is actively involved in industry associations, such as the Building Materials Manufacturers Association, to promote best practices and standards in the sector.

Customers: Adbri’s customers include professional builders, DIY customers, and large-scale construction companies. Adbri is also a supplier to government departments and agencies in Australia and New Zealand.

Competitors: Adbri’s main competitors include Boral, CSR, and Holcim. These companies also produce a range of concrete, masonry, cement, and aggregate products, and are well-established in the market.

Content: Adbri offers a range of educational content on its website, including product information, safety data sheets, and installation guides. The company also produces a range of promotional materials, such as brochures, posters, and videos, to showcase its products and services.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Adbri Limited as having an innovation score of C3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Adbri Limited forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 25th April 2023

Industry Keywords

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