No products in the cart.

Acushnet Holdings Corp

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisConsumerAcushnet Holdings Corp


This report on Acushnet Holdings Corp is part of our comprehensive coverage of the top 10,000 companies across the globe. It is created and maintained on a regular basis so that the information is always up to date.

Premium members have full access to this study on Acushnet Holdings Corp, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

We identify potential new products and services, forecast future market trends, and predict synergies between Acushnet Holdings Corp and other organisations, apart from the analysis-driven sections.

Company Description

Acushnet Holdings Corp is a leading global golf company headquartered in Fairhaven, Massachusetts. Founded in 1910, Acushnet produces some of the world's most iconic golf brands, including Titleist, FootJoy, Pinnacle, and Vokey Design. The company's main products and services include golf balls, clubs, gloves, bags, footwear, and apparel, which are marketed to professional and amateur golfers in more than 100 countries around the world.

Industry Overview

Acushnet Holdings Corp operates in the golf equipment and apparel industry. This industry is estimated to be worth approximately $6 billion US Dollars, employing over 30,000 people in countries such as the United States, Canada, Japan, South Korea, and China. It is the world’s leading manufacturer of golf equipment and apparel, producing everything from golf clubs, balls, and bags, to apparel, footwear, and accessories.

Industry Classification

In terms of formal classification, Platform Executive has tagged Acushnet Holdings Corp as a business operating within the Consumer industry.

Table of Contents

Save to Library
Bookmark (0)
To login to your account click here.

Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Golf Ball Having Enhanced Distance Performance
Patent ID: 10,514,856
Date: Apr. 2, 2019

Patent Title: Golf Club Head With Dual-Density Insert
Patent ID: 10,514,832
Date: Apr. 2, 2019

Patent Title: Golf Ball With Core Layer Having Multiple Layers
Patent ID: 10,514,831
Date: Apr. 2, 2019

Patent Title: Golf Club Having Improved Moment Of Inertia
Patent ID: 10,514,830
Date: Apr. 2, 2019

Patent Title: Golf Club Head With Flexible Insert
Patent ID: 10,514,829
Date: Apr. 2, 2019

Patent Title: Method And Apparatus For Manufacturing Golf Balls
Patent ID: 10,514,828
Date: Apr. 2, 2019

Patent Title: Golf Ball Having Improved Distance Performance
Patent ID: 10,507,543
Date: Mar. 19, 2019

Patent Title: Golf Ball Having Improved Distance Performance
Patent ID: 10,507,542
Date: Mar. 19, 2019

Patent Title: Golf Ball Having Improved Distance Performance
Patent ID: 10,507,541
Date: Mar. 19, 2019

Patent Title: Golf Ball Having Improved Distance Performance
Patent ID: 10,507,540
Date: Mar. 19, 2019

Patent Title: Golf Ball Having Improved Distance Performance
Patent ID: 10,507,539
Date: Mar. 19, 2019

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Golf clubs and golf balls
  • Apparel and footwear
  • Accessories and equipment
  • Golf club fitting services
  • Online golf instruction and custom club fitting services
  • Golf club repair services
  • Customised golf club manufacturing services
  • Golf course management services
  • Golf course equipment and supplies
  • Golf tournament services

Key Competitors

We have identified the following organisations as being key competitors:

  • Callaway Golf Company
  • Titleist
  • TaylorMade Golf Company
  • PING
  • Mizuno Corporation
  • Cleveland Golf
  • Cobra Golf
  • Wilson Golf
  • Bridgestone Golf
Unlock this SWOT analysis report

Each detailed study features a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and an expert SWOT analysis, along with a myriad of other sections.

Premium members have FULL ACCESS to this content and approximately 10,000 similar competitive intelligence reports.

Premium membership is just $195 per month, with annual membership at $1,950 / seat.

Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Acushnet’s customers buy their products, helping to generate revenue for the company.

2. Suppliers: Acushnet relies on its suppliers to provide the materials and components that are used to produce its products.

3. Employees: Acushnet’s employees help to design, manufacture, and market the company’s products.

4. Investors: Investors provide capital to Acushnet in exchange for a share of the company’s profits.

5. Competitors: Acushnet’s competitors offer similar products and services in the same market.

6. Regulators: Regulatory bodies such as the U.S. Securities and Exchange Commission help to ensure that Acushnet complies with all applicable laws and regulations.

7. Media: The media helps to spread the word about Acushnet’s products and services

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Acushnet Holdings Corp different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Acushnet Holdings Corp and its position within the marketplace.

The value proposition for Acushnet Holdings Corp. is to provide quality, sustainable seafood products to consumers. The company offers a variety of seafood products, including smoked salmon, canned tuna, and crab. Acushnet Holdings Corp. also offers a variety of seafood-related products, including cookware, spices, and sauces.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Brand Recognition: Acushnet Holdings Corp is the parent company of the iconic golf brands Titleist and FootJoy, which are widely recognised and trusted by golfers around the world.

Product Innovation: Acushnet Holdings Corp is committed to innovating and improving its products through research, development, and testing.

Distribution Network: Acushnet Holdings Corp has a strong global distribution network, which allows it to reach golfers in a variety of markets.

Quality Control: Acushnet Holdings Corp has a rigorous quality control system in place that ensures its customers receive the highest quality products.

Financial Strength: Acushnet Holdings Corp has a strong financial position, which provides it with the resources to invest in research and development, marketing, and other growth initiatives.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Amateur golfers
  • Professional golfers
  • Golf course owners
  • Golf course operators
  • Golf equipment retailers
  • Golf apparel retailers
  • Corporate customers
  • Online shoppers
  • Golf tournament directors
  • Golf industry professionals 1Golf academy students 1
  • Golf tournament organizers 1
  • Golf instructors 1
  • Golf media outlets 1
  • Golf tournament sponsors 1
  • Golf equipment manufacturers 1
  • Golf club designers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increased Online Shopping: With more and more people turning to online shopping, Acushnet Holdings Corp will need to focus on expanding its online presence and investing in new technology to ensure they can keep up with the competition. They will also need to ensure their e-commerce platform is secure and efficient.

Increased Demand for Sustainable Products: Consumers are increasingly looking for sustainable products, and Acushnet Holdings Corp needs to focus on meeting this demand in order to remain competitive. This will require investment in research and development as well as responsible sourcing and production.

Growing Popularity of Social Media: Social media has become a powerful tool for marketing and promoting products and services. Acushnet Holdings Corp needs to ensure that they have a strong presence on social media and are able to reach potential customers.

Emergence of New Technologies: Technologies such as artificial intelligence, machine learning and virtual reality are becoming increasingly popular and Acushnet Holdings Corp needs to be prepared to invest in these technologies in order to remain competitive. They will also need to ensure that their products and services are able to take advantage of these technologies.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Acushnet Holdings Corp include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="GOLF.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Customised Fitting Services: Acushnet could offer customized fitting services to ensure that customers receive the perfect clubs for their game. This service would include detailed instruction on how to best utilize clubs for different types of golfers.

Online Training Programs: Acushnet could develop online training programs to help golfers improve their skills. These programs could be tailored to different skill levels and provide personalised instruction and advice.

Golf Apparel: Acushnet could expand its product line to include golf apparel, such as shirts, hats, and shoes.

Accessories: Acushnet could create a line of accessories, such as golf bags, rangefinders, and GPS units.

Golf Clubs Rental Services: Acushnet could offer rental services for its golf clubs. This would give customers the opportunity to try out the latest products before making a purchase.

Golf Course Design: Acushnet could offer custom golf course designs for customers who want to build their own course. This service could include detailed instruction on how to build the course and provide advice on course management.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Titleist
2. FootJoy
3. Nike
4. Adidas
5. Callaway
6. Cobra Golf
7. TaylorMade
8. Pinnacle
9. Srixon
10. Bridgestone Golf

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Acushnet Holdings Corp are:

1. Threat of New Entrants- LOW

2. Bargaining Power of Suppliers- MEDIUM

3. Bargaining Power of Customers- MEDIUM

4. Threat of Substitute Products- MEDIUM

5. Intensity of Competitive Rivalry- HIGH

Acushnet Holdings Corp scores relatively WELL in relation to the Porters 5 forces. The company has a LOW threat of new entrants, due to the HIGH barriers to entry in the golf equipment industry. The company has a MEDIUM bargaining power of suppliers, due to the relatively consolidated nature of the supplier base. The company has a MEDIUM bargaining power of customers, due to the relatively fragmented nature of the customer base. The company has a MEDIUM threat of substitute products, due to the existence of other golf equipment manufacturers. The company has a HIGH intensity of competitive rivalry, due to the large number of competitors in the golf equipment industry.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Acushnet Holdings Corp provides a range of products and services to golfers including golf balls, clubs, apparel, and footwear. Their customers are golfers of all ages and abilities looking to improve their game. They also provide services to golf courses and other retail outlets who are looking to stock their products.

Actors: The actors involved in the organisation include the employees, management, suppliers, and customers. The employees are responsible for the day-to-day operations, while the management is responsible for setting the overall strategy. The suppliers ensure the organisation has access to the raw materials needed to manufacture their products, while the customers provide the revenue for the organisation.

Transformation process: The transformation process involves the use of technology, research, and innovation to create and market products that meet the needs of their customers. This includes the use of cutting-edge materials and design to ensure the highest quality products. Additionally, the organisation engages in market research and customer feedback to ensure their products are up to date with the latest trends and meet customer expectations.

World view: Acushnet Holdings Corp is committed to providing the highest quality products and services to their customers. They believe that their products should be durable, reliable, and of the highest quality, and strive to ensure that each product is up to the standards of their customers.

Owners: Acushnet Holdings Corp is owned by Fila Korea, Ltd., a Korean holding company. Fila Korea, Ltd. is committed to maintaining the quality of the products and services provided by Acushnet Holdings Corp and ensuring they remain competitive in the golfing industry.

Environmental constraints: The organisation must take into account the current economic conditions, changes in consumer behaviour, and competition from other organisations in the golfing industry when making decisions. Additionally, they need to ensure that their products and services are in line with relevant regulations, as well as taking into account the environmental impact of their operations.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Acushnet Holdings Corp business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Acushnet Holdings Corp. is a leading supplier of high-quality, performance-driven fishing products to both recreational and commercial fisheries.

2. Acushnet Holdings Corp. has a strong reputation for innovation and quality, which has helped it maintain a leading market position.

3. Acushnet Holdings Corp. is well-positioned to continue to grow its sales and profits in the coming years.

4. Acushnet Holdings Corp. has a strong history of consistent profitability and growth.


Below is a list of opportunities we have identified for the business:

1. Increase market share: Acushnet Holdings Corp should focus on expanding its product and customer base in order to increase market share. This can be accomplished by expanding into new geographical markets and developing new product lines that meet customer needs.

2. Improve operational efficiency: Acushnet Holdings Corp should strive to optimize its production processes and reduce costs. This could be achieved through automation, reorganizing the supply chain, and leveraging the latest technology.

3. Strengthen customer relationships: Acushnet Holdings Corp should focus on building relationships with existing customers, as well as identifying and targeting potential new customers. This could be done through customer loyalty programs and providing better customer service.

4. Expand digital capabilities: Acushnet Holdings Corp should strive to develop a strong online presence and optimize online sales channels. This could be achieved through developing a comprehensive digital marketing strategy, improving the customer experience on the website, and leveraging social media platforms to reach a wider audience.


Below is a list of the weaknesses we have identified for the business:

1. Lack of brand diversity: Acushnet Holdings Corp. is overly reliant on the Titleist brand, which accounted for approximately 85% of its net sales in 2017. This leaves the company vulnerable to changes in consumer preferences or economic downturns that impact the golf industry.

2. Limited international presence: Acushnet Holdings Corp. generates the majority of its sales in the United States. This exposes the company to currency fluctuations and makes it more difficult to grow sales in the event of a slowdown in the U.S. golf market.

3. Fragmented product portfolio: Acushnet Holdings Corp. offers a wide range of products across its various brands, which can make it difficult for consumers to identify the company’s core offerings. This can lead to confusion and decreased brand loyalty.

4. High level of debt: As of December 31, 2017, Acushnet Holdings Corp. had $1.3 billion of debt on its balance sheet. This debt load can make it difficult for the company to invest in new products or expansion initiatives and can also increase its vulnerability to economic downturns.


Below is a list of the threats we have identified for the business:

1. Global Competition: Acushnet Holdings Corp. is facing increased competition from global competitors who are able to offer more competitively priced products to their customers. This has put downward pressure on Acushnet’s margins and profits.

2. Changing Consumer Preferences: Acushnet also faces the threat of changing consumer preferences for golf equipment and apparel. Customers are increasingly looking for innovative products and services, and Acushnet must adjust to stay competitive in the marketplace.

3. Supply Chain Risk: Acushnet’s supply chain is a significant risk to their operations. The company is highly dependent on suppliers for materials, and any disruption in supply could cause significant delays or disruptions to their operations.

4. Cybersecurity: As Acushnet continues to expand its digital presence, the company is exposed to cyber risks. A breach of their systems could have a significant impact on the company’s reputation and bottom line.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Acushnet Holdings Corp. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Acushnet Holdings Corp, as well as areas where the company needs to improve its operations or strategy.
Company: Acushnet Holdings Corp is a leading manufacturer and marketer of golf equipment, apparel and footwear. The company was founded in 1910 and is based in Fairhaven, Massachusetts. Acushnet is renowned for its high-quality products and innovative designs, and its commitment to providing an enjoyable and consistent golf experience.

Collaborators: Acushnet has worked with a number of companies to bring its products to market. It has collaborated with golf equipment manufacturers, apparel brands, and footwear companies to develop new products and technologies. The company also partners with retailers, wholesalers, and distributors to ensure its products are widely available.

Customers: Acushnet’s customers are golfers of all skill levels, from beginners to professionals. The company’s products are also popular with casual golfers who enjoy the game but don’t necessarily require advanced equipment.

Competitors: Acushnet’s main competitors are other golf equipment manufacturers, such as TaylorMade and Callaway. The company also faces competition from apparel and footwear companies which offer similar products.

Content: Acushnet’s website features product information, instructional videos, and blog posts about the game of golf. The company also produces educational materials for golfers, and partners with golf courses and organisations to host tournaments and other events.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Acushnet Holdings Corp as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Acushnet Holdings Corp forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

If you require a bespoke study on a particular industry vertical, or marketplace we may also be able to help.


All Rights Reserved.

Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 23rd May 2023

Industry Keywords

Related keywords:
Previous article
Next article