Customers: Accor's customers are primarily leisure and business travellers who are looking for a comfortable and cost-effective accommodation. They include individuals, families, small groups, and corporate travellers.
Actors: The primary actors involved in Accor's business are the customers, employees, shareholders, suppliers, and the local communities where the hotels are situated.
Transformation process: Accor's transformation process involves providing quality accommodation and hospitality services to its customers. The process starts with customers making a reservation, followed by checking in, enjoying their stay, and checking out. In addition, Accor also provides a range of other services such as room service, concierge, and recreational activities.
World view: Accor's world view is that of providing excellent customer service and creating an unforgettable experience for its clients. The company also strives to be a responsible corporate citizen, taking into consideration the impact of its activities on the environment and local communities.
Owners: Accor is publicly traded on the Euronext Paris stock exchange, and is owned by institutional and individual shareholders. It is also majority owned by its founding family, the Accors.
Environmental constraints: Accor is committed to reducing its environmental impact, and has implemented a range of initiatives to reduce its energy consumption, water usage, and carbon emissions. It also works with local communities to protect and preserve the environment.