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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This comprehensive investigation of Accolade is a part of our examination of the 10,000 largest companies globally. We update and create this research at an accelerated rate to guarantee the most recent content possible.

This study on Accolade, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces (concise), MOST analysis and additional high value sections, is available for Premium members only.

In addition to our analytical processes, we also identify potential new products and services, predict future market trends, and explore possible collaborations between Accolade and other organisations.

Company Description

Accolade is a Philadelphia-based healthcare technology company founded in 2007. The company provides personalised health and benefits solutions for employers, health plans, and health systems. Their main products and services are health advocacy, wellbeing guidance, and condition support, which are designed to help people navigate their health and get the right care at the right time. These services are available to customers in the U.S. healthcare market.

Industry Overview

The Accolade primary industry is a part of the global professional services market, which is estimated to be worth over $500 billion in US Dollars. This industry employs around 10 million people worldwide, with a large percentage of these employees based in the United States, United Kingdom, Germany, India, and Japan. Accolade provides a range of consulting, technology, and outsourcing services to help businesses improve their operations and increase their competitive advantage.

Industry Classification

In terms of formal classification, Platform Executive has tagged Accolade as a business operating within the Consumer Services industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: System and Method for Generating a Report Based on a Database of User-Generated Content
Patent ID: 10,794,845
Date: October 6, 2020.

Patent Title: System and Method for Providing Ratings and Reviews
Patent ID: 10,769,499
Date: September 8, 2020.

Patent Title: System and Method for Generating a Report Based on a Database of User-Generated Content
Patent ID: 10,769,500
Date: September 8, 2020.

Patent Title: System and Method for Generating an Interactive Report
Patent ID: 10,739,619
Date: August 11, 2020.

Patent Title: System and Method for Generating a Report Based on a Database of User-Generated Content
Patent ID: 10,739,616
Date: August 11, 2020.

Patent Title: System and Method for Generating a Report Based on a Database of User-Generated Content
Patent ID: 10,739,615
Date: August 11, 2020.

Patent Title: System and Method for Generating an Interactive Report
Patent ID: 10,739,617
Date: August 11, 2020.

Patent Title: System and Method for Generating a Report Based on a Database of User-Generated Content
Patent ID: 10,739,614
Date: August 11, 2020.

Patent Title: System and Method for Generating an Interactive Report
Patent ID: 10,739,618
Date: August 11, 2020.

Patent Title: System and Method for Providing Ratings and Reviews
Patent ID: 10,722,425
Date: July 28, 2020.

Patent Title: System and Method for Generating a Report Based on a Database of User-Generated Content
Patent ID: 10,722,424
Date: July 28, 2020.

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • On-Demand Health Advocacy: Accolade provides personalised support to help members understand their health plan options, find doctors and specialists, navigate complex treatment and insurance choices, and get the most out of their health plan.
  • Health Coaching: Accolade’s certified coaches provide members with personalised health advice, goal setting, lifestyle guidance, and support.
  • Nurse Support: Accolade’s team of experienced nurses provide members with medical advice, disease education, and personalised care management.
  • Wellness Programs: Accolade offers health and wellness programs designed to help members manage chronic conditions, improve overall health, and reduce health care costs.
  • Behavioral Health: Accolade’s experienced mental health professionals provide members with personalised care to help manage stress and anxiety, improve overall mental health, and address substance abuse.

Key Competitors

We have identified the following organisations as being key competitors:

  • Cigna
  • Optum
  • UnitedHealth Group
  • Teladoc Health
  • Grand Rounds
  • Health Advocate
  • Health Dialog
  • Healthwise
  • Livongo
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Employees: Accolade's workforce is composed of a variety of healthcare professionals, customer service representatives, health coaches, and technical experts.

2. Customers: Accolade's customers include employers, health plans, and health systems, who contract with the company to provide personalised healthcare support to their members.

3. Partners: Accolade has partnered with a number of organisations, from health technology companies to healthcare providers, to expand its offerings and reach.

4. Investors: Accolade has received funding from a range of venture capital firms and private equity groups.

5. Suppliers and Vendors: Accolade works with a variety of suppliers and vendors to develop and deliver its products and services.

6. Government Agencies: Accolade is subject to regulations from the federal government, as well as state and local agencies.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Accolade different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Accolade and its position within the marketplace.

The value proposition for Accolade is to provide a platform for gamers to connect and share their gaming experiences. Gamers can find friends, join communities, and share tips and tricks.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Data-driven approach: Accolade combines deep data analytics with personalised guidance from a team of clinical experts to provide tailored health and wellness services. This data-driven approach helps Accolade identify potential issues, take preventive measures and develop tailored health plans for its members.

Expert clinical guidance: Accolade pairs its members with a personal Health Assistant, a licensed nurse or social worker who provides personalised, one-on-one medical advice and guidance.

Proactive approach: Accolade proactively reaches out to members to address potential health issues, eliminating the need for members to actively seek out medical advice or treatments.

Personalised care: Accolade’s personalised health and wellness plans are tailored to meet the individual needs of each member.

Cost savings: Accolade’s cost-effective health plans can help members save money on medical and wellness services.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Self-Pay Customers
  • Employer/Group Customers
  • Medicare/Medicaid Customers
  • Commercial Health Plan Customers
  • Government Customers
  • Military Customers
  • International Customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Growing Demand for Online Shopping: The growth of online shopping has been a major trend in the past few years, and is expected to continue to grow over the coming years. Accolade will need to ensure that their online presence is strong, and that their products are easily accessible to customers.

Increasing Social Media Usage: Social media is becoming increasingly important for businesses to engage with their customers, and Accolade will need to ensure they are using it to reach out to their target audience.

Technological Advancements: Technology is advancing rapidly, and Accolade will need to ensure they are up-to-date with the latest developments. This may involve investing in new software or hardware to stay competitive.

Growing Interest in Health and Wellness: There is a growing interest in health and wellness among consumers, and Accolade will need to ensure that their products and services cater to this trend. They should consider offering products and services that are tailored to this growing market.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Accolade include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="ACCD.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Online patient portal: Accolade could create an online portal that allows customers to access their health records, view their treatment plan, and communicate with their care team.

Telehealth services: Accolade could offer telehealth services, such as virtual visits with health care providers and remote patient monitoring.

Home health services: Accolade could provide home health services, such as home visits from nurses and other care providers, as well as mobile apps for tracking health data and communicating with providers.

Wellness programs: Accolade could create wellness programs tailored to individual customers, offering personalised health coaching, nutrition and fitness plans, and lifestyle guidance.

Mental health support: Accolade could provide mental health services such as counseling and therapy for customers who need additional support.

Care coordination: Accolade could develop services to coordinate care between different providers and help customers navigate the health care system.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Health Care Providers: Accolade's services are designed to help employees and their families make better decisions about health care, so companies in the health care industry have natural synergy with Accolade.
2. Technology Companies: Accolade's innovative technology platform enables them to provide personalised services and insights to their customers. Companies in the technology sector could benefit from leveraging this platform to better serve their own customers.
3. Insurance Companies: Accolade's services help employees manage their health care costs, which is beneficial for both employers and employees. Companies in the insurance industry can benefit from Accolade's services as well.
4. Human Resource Companies: Accolade's services help employers manage their employees' benefits and health care costs, making them a natural partner for companies in the human resource field.
5. Financial Services Companies: Accolade's services enable employers to better manage their health care costs, which is beneficial for both employers and employees. Companies in the financial services industry can benefit from Accolade's services as well.

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Accolade are as follows:

1. Threat of new entrants: Accolade faces a MODERATE threat of new entrants. This is due to the fact that the wine industry is not too capital intensive, and there are many potential new entrants. However, Accolade does have some advantages, such as its brand recognition and its economies of scale.

2. Bargaining power of suppliers: Accolade has a HIGH bargaining power of suppliers. This is because the wine industry is not very fragmented, and Accolade is one of the largest wine producers in the world.

3. Bargaining power of buyers: Accolade has a HIGH bargaining power of buyers. This is because the wine industry is not very fragmented, and Accolade is one of the largest wine producers in the world.

4. Threat of substitutes: Accolade faces a MODERATE threat of substitutes. This is because there are many other types of alcoholic beverages available, such as beer and spirits.

5. Competitive rivalry: Accolade faces a HIGH competitive rivalry. This is because the wine industry is HIGHLY competitive, and there are many large wine producers.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Accolade's customers are businesses, organisations and professional athletes. They provide a range of services such as bespoke athlete coaching, team building, corporate hospitality and corporate event management.

Actors: The actors of Accolade are the company's staff, the business and organisations they work with, and the professional athletes they coach.

Transformation process: Accolade's transformation process involves working with businesses, organisations and professional athletes to create bespoke solutions and experiences. These can range from helping businesses develop team building strategies to providing corporate hospitality and event management services to athletes.

World view: Accolade's world view is that it can help its clients reach their goals through the services it provides. It believes that the services it provides can help businesses, organisations and professional athletes reach their full potential and be successful.

Owners: Accolade is a privately owned company with a number of shareholders.

Environmental constraints: Accolade's environmental constraints include economic factors such as market trends, competition and the cost of labour and materials. Other factors such as political and social changes, as well as technological developments, can also have an impact on their business.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Accolade business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Strong portfolio of video games

2. Expertise in creating high-quality video games

3. Ability to rapidly develop and release new games

4. Deep understanding of the video game market


Below is a list of opportunities we have identified for the business:

1. Increase market share and brand recognition: Accolade should focus on strategic partnerships and marketing campaigns to increase market share and brand recognition, which can be measured by tracking customer engagement, website visits, and product reviews.

2. Improve customer experience: Accolade should invest in improving customer experience by focusing on customer service, streamlining processes, and developing user-friendly products. Such efforts can be tracked via customer feedback surveys and customer satisfaction scores.

3. Leverage technology: Accolade should leverage technology to create product and service innovations, such as mobile apps, virtual reality, and AI-powered solutions. This can be monitored through customer usage of such products and services.

4. Optimize operations: Accolade should focus on optimizing operations by streamlining processes, automating manual tasks, and improving inventory management. These efforts can be tracked through metrics such as on-time delivery, operational costs, and average order cycle time.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on key markets: Accolade Wines has a portfolio of over 100 brands, which it sells in over 60 countries. However, the company does not have a clear focus on any particular market or group of markets, which has led to it losing market share in key markets such as the UK and Australia.

2. Operational inefficiencies: Accolade Wines has been criticised for its operational inefficiencies, which have led to high levels of inventory and stock outs in certain markets.

3. Lack of innovation: Accolade Wines has been accused of being slow to innovate, particularly in terms of its product range and marketing initiatives.

4. Dependence on the discount sector: Accolade Wines’ dependence on the discount sector has been cited as a key weakness, as the company has been less able to compete on price in the premium and super-premium sectors.


Below is a list of the threats we have identified for the business:

1. Regulatory Changes: Accolade is facing potential regulatory changes regarding their services, which could significantly hinder their operations. These changes could include new policies and regulations that limit their ability to operate and provide services to their customers.

2. Competition: Accolade is facing competition from other healthcare providers in the market, which could lead to lower prices and reduced customer satisfaction. As Accolade is a relatively new provider, they are vulnerable to being undercut by larger, more established organisations.

3. Data Security: Accolade must ensure that all customer data is kept secure and protected from unauthorized access. Accolade’s systems must be secure from cyber-attacks and hackers, as any breach of security could lead to a loss of customer trust and potentially damaging lawsuits.

4. Financial Stability: Accolade must ensure that their financials remain stable in order to remain competitive. This includes managing their costs, properly allocating resources, and investing in the right areas. If Accolade fails to manage their finances properly, this could lead to a loss of revenue and market share.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Accolade. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Accolade, as well as areas where the company needs to improve its operations or strategy.
Company: Accolade is a health benefits company providing personalised support to help employees navigate their health benefits and make the most of their healthcare.

Collaborators: Accolade partners with employers and health plans to deliver their services to employees. They also collaborate with providers to ensure their members get the best possible care.

Customers: Accolade serves employers, health plans, and their members. They provide personalised support to help employers and health plans provide better care to their members.

Competitors: Accolade's competitors include health benefits companies like Cigna, UnitedHealthcare, and Aetna.

Content: Accolade provides personalised health coaching, care navigation, and advocacy services to support employers and health plans in providing better care for their members. They also provide content to help employees make the most of their health benefits and stay informed about their healthcare. This content includes blogs, videos, and webinars.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Accolade as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Accolade forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 23rd May 2023

Industry Keywords

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