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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report on Accenture is part of our extensive coverage of the world’s largest 10,000 companies. We make sure to produce and update it on a regular basis so that the content is always up-to-date.

Premium members have access to a wealth of information on Accenture, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

In addition to the analytical aspects, we identify possible new products and services, speculate on future market movements, and explore the possibilities of collaboration between Accenture and other organisations.

Company Description

Accenture is a global professional services company headquartered in Dublin, Ireland, founded in 1989. Their main products and services include consulting, technology, and outsourcing services, and they serve clients in more than 120 countries across the globe. Accenture works with a range of industries, from banking and finance to energy and media, helping companies to develop strategies, enhance operations, and create technology solutions for their businesses.

Industry Overview

Accenture operates in the management consulting industry, which is estimated to be worth over $250 billion in the US alone. This sector employs over 10 million people worldwide, with the majority located in the US, UK, and India. Accenture itself employs 459,000 people across 120 countries, making it one of the largest employers in the sector. The company provides services such as strategy, consulting, digital, technology and operations, helping businesses of all sizes stay competitive.

Industry Classification

In terms of formal classification, Platform Executive has tagged Accenture as a business operating within the Consumer Services industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for Determining User Interests in Ads
Patent ID: 10,898,808
Date: January 19, 2021

Patent Title: System and Method for Evaluating Content Sentiment
Patent ID: 10,898,788
Date: January 19, 2021

Patent Title: System and Method for Automatically Generating User-Specific Music Profiles
Patent ID: 10,898,735
Date: January 19, 2021

Patent Title: System and Method for Automatically Generating User-Specific Music Profiles
Patent ID: 10,898,734
Date: January 19, 2021

Patent Title: System for Generating and Presenting a Program Guide for Multiple Platforms
Patent ID: 10,898,719
Date: January 19, 2021

Patent Title: Method and System for Programmatic optimisation of Video Ads
Patent ID: 10,898,710
Date: January 19, 2021

Patent Title: System and Method for Generating Hyperlocalized Advertising
Patent ID: 10,898,704
Date: January 19, 2021

Patent Title: System and Method for Generating Hyperlocalized Advertising
Patent ID: 10,898,703
Date: January 19, 2021

Patent Title: System and Method for Generating Hyperlocalized Advertising
Patent ID: 10,898,702
Date: January 19, 2021

Patent Title: System and Method for Generating Hyperlocalized Advertising
Patent ID: 10,898,701
Date: January 19, 2021

Patent Title: System and Method for Generating Hyperlocalized Advertising
Patent ID: 10,898,700
Date: January 19

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Consulting services
  • Technology services
  • Digital transformation
  • Business process services
  • Cloud services
  • Security services
  • Application services
  • Business analytics
  • Enterprise mobility
  • Managed services

Key Competitors

We have identified the following organisations as being key competitors:

  • Deloitte
  • IBM
  • KPMG
  • PwC
  • Capgemini
  • Cognizant
  • Wipro
  • Infosys
  • Tata Consultancy Services
  • Booz Allen Hamilton
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Clients: Accenture works with clients to identify their needs and develop solutions.

2. Employees: Accenture employs a diverse range of professionals, who are essential to the company's success.

3. Shareholders: Accenture's shareholders have a financial interest in the company.

4. Governments: Accenture is subject to the laws and regulations of the governments where it operates.

5. Partners: Accenture works with a variety of partners to provide services and solutions to its clients.

6. Suppliers: Accenture works with suppliers to ensure quality and timely delivery of required materials and services.

7. Community: Accenture is committed to corporate social responsibility and actively engages in initiatives to improve the quality of life in local communities.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Accenture different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Accenture and its position within the marketplace.

The value proposition for Accenture is to provide clients with the best possible outcomes through our unique combination of skills, knowledge, and experience. We offer clients a broad range of services that help them achieve their business goals. Our clients can rely on us to provide the highest quality services and advice, and to provide the necessary support to help them achieve success.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Global Presence: Accenture has a global presence in more than 200 cities in 120 countries, allowing it to offer its clients a wide range of services and solutions.

Industry Expertise: Accenture has a deep pool of experienced professionals and industry experts who can provide insights and solutions that are tailored to the specific needs of each client.

Innovation: Accenture has a strong focus on innovation, providing its clients with cutting-edge technology and solutions that help them stay ahead of the competition.

Flexibility: Accenture is highly flexible and able to quickly adapt its services and solutions to meet the changing needs of its clients.

Cost Savings: Accenture’s innovative solutions and services enable its clients to reduce their costs and increase their efficiency.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Financial Services
  • Healthcare
  • Automotive
  • Government Agencies
  • Telecommunications
  • Retail
  • Media and Entertainment
  • Energy
  • High Technology
  • Consumer Goods 1Pharmaceuticals 1
  • Travel and Transportation

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Growing Focus on Efficiency As technology advances and companies look to streamline processes and increase their efficiency, Accenture is likely to be affected. Automation, machine learning and artificial intelligence will become increasingly important in the coming years, and Accenture will need to stay ahead of the curve in order to remain competitive.

Increasing Demand for Digital Services The demand for digital services is expected to continue to grow in the coming years as more businesses move to the digital space. Accenture will need to ensure that it is able to offer the necessary services to keep up with this trend and remain competitive.

Growing Demand for Cybersecurity With the increase of cyber threats and the rise of data breaches, companies are increasingly looking for solutions to protect their data. Accenture is well-positioned to provide the necessary services to meet this growing demand, and will need to stay ahead of the competition in order to remain competitive.

Shifting Trends in Business Models The business models of companies are changing rapidly as the world moves towards a more digital economy. Accenture will need to stay ahead of the curve and be able to provide the necessary services to companies that are shifting their models. This will be key for Accenture to remain competitive in the coming years.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Accenture include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="ACN.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Digital Transformation Services: Accenture could create digital transformation services that help organisations create digital solutions that enable them to successfully navigate digital disruptions and remain competitive.

Big Data Analytics Services: Accenture could provide big data analytics services that help organisations to harness the power of data to gain insights, drive decisions, and improve operations.

Cloud Computing Services: Accenture could offer cloud computing services to help organisations move their IT infrastructure to the cloud, simplify application development and deployments, and reduce IT costs.

Artificial Intelligence Services: Accenture could provide AI services to help organisations develop AI-driven solutions that automate processes, gain insights from data, and improve the customer experience.

Internet of Things Services: Accenture could develop IoT services to help organisations leverage the power of connected devices to automate processes, gain insights from data, and improve customer engagement.

Blockchain Services: Accenture could create blockchain services to help organisations use distributed ledger technology to securely store, share, and manage data across multiple parties.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Microsoft
2. IBM
3. Oracle
4. SAP
5. Deloitte
7. EY
8. Infosys
9. Cognizant
10. Wipro

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries

1. Bargaining power of buyers: HIGH

2. Bargaining power of suppliers: MEDIUM

3. Threat of new entrants: LOW

4. Threat of substitutes: LOW

5. Competitive rivalry: HIGH

Accenture scores HIGH in bargaining power of buyers, competitive rivalry, and threat of new entrants. The company scores MEDIUM in bargaining power of suppliers and LOW in threat of substitutes.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Accenture’s customers are large and small businesses, non-profit organisations, and government entities. They range from Fortune 500 companies to small start-ups.

Actors: The actors involved in Accenture are its employees, customers, and partners. Employees are responsible for providing services and solutions to customers, while customers and partners are responsible for providing feedback and helping to shape the products and services offered by Accenture.

Transformation process: Accenture's transformation process includes the analysis of customer needs, the development of solutions and services, and the implementation of those solutions. It also includes the ongoing maintenance of the solutions and services, as well as the ongoing analysis of customer feedback to ensure that the solutions and services remain effective.

World view: Accenture's world view is that technology should be used to improve the lives of its customers. It strives to create products and services that are modern, efficient, and cost-effective, while at the same time providing a high-quality customer experience.

Owners: Accenture is owned by its employees and shareholders. The company is publicly traded on the New York Stock Exchange.

Environmental constraints: Accenture must adhere to all applicable laws and regulations in the countries in which it operates. It must also take into account the impact of its operations on the environment, as well as the potential risks associated with new technologies and services. Additionally, Accenture must be mindful of the competitive landscape in order to remain competitive in the marketplace.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Accenture business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Accenture has a highly skilled and experienced workforce. The company has over 400,000 employees in more than 120 countries.

2. Accenture is a diversified company with a strong presence in a variety of industries. This gives the company a broad base of clients and a deep understanding of various business processes.

3. Accenture has a strong focus on innovation and has been consistently ranked as one of the most innovative companies in the world.

4. Accenture has a proven track record of delivering successful projects for its clients. The company has a success rate of over 90% for its projects.


Below is a list of opportunities we have identified for the business:

1. Expand Accenture's consulting services to new markets and industries. Accenture could explore opportunities in emerging markets such as Africa and Asia, as well as industries such as healthcare, energy, and financial services. This could be done through increased investments in research and development, strategic partnerships, and dedicated teams to explore new opportunities.

2. Leverage digital technology to improve operational efficiency. Accenture could use digital technologies such as artificial intelligence, machine learning, and analytics to optimize operations, reduce costs, and improve customer service. This could be done by leveraging existing data to identify areas of improvement and create custom solutions that enhance customer experience.

3. Focus on developing new products and services. Accenture could explore opportunities to create innovative products and services that serve the needs of customers. This could include developing products and services that are tailored to specific industries or markets, as well as leveraging new technologies to create more efficient and cost-effective solutions.

4. Enhance customer loyalty and engagement. Accenture could focus on building deeper customer relationships by leveraging customer data to better understand their needs and preferences. This could include creating personalised experiences, providing customer rewards and incentives, and engaging customers through digital channels such as social media and mobile apps.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on key areas: Accenture has a sprawling business portfolio, with a large number of businesses and services that can be difficult to focus on.

2. Poor communication and coordination between divisions: Accenture’s internal structure can be siloed and divisionalized, making it difficult for information and best practices to flow between departments.

3. Lack of transparency: Accenture has been criticised for being a “black box”, with little transparency into its business dealings and inner workings.

4. Over-reliance on subcontractors: Accenture has been heavily reliant on subcontractors to staff its projects, leading to concerns about quality and accountability.


Below is a list of the threats we have identified for the business:

1. Talent Management: Accenture is faced with the challenge of competing with other large consulting firms in the industry to attract and retain the best talent. The company needs to continue to invest in developing a strong employer brand and providing competitive compensation packages in order to remain competitive in the industry.

2. Market Concentration: Accenture is highly concentrated in the North American market, with more than 60% of their total revenue coming from the region. This puts the company at risk of becoming overly reliant on this market, and the company should aim to diversify its portfolio of clients and reach into other global markets.

3. Cybersecurity: With the increase in digital technologies, Accenture is at risk of cyber-attacks and data breaches, which could significantly damage their reputation and cost them millions of dollars. The company needs to invest in robust cybersecurity measures to protect their data and systems from malicious actors.

4. Regulatory Compliance: As a global company, Accenture must comply with a wide range of international regulations and standards. This can be a challenge for the company, as they must make sure that their operations are compliant with the laws and regulations of each jurisdiction they operate in. This requires a significant amount of resources and expertise.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Accenture. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Accenture, as well as areas where the company needs to improve its operations or strategy.
Company: Accenture is a global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology, and operations. It operates in more than 120 countries, with over 500,000 employees in its network.

Collaborators: Accenture works with leading companies, governments, and non-profit organisations to help them with their digital transformation. It has strategic partnerships with Microsoft, Google Cloud, Amazon Web Services, SAP, and Salesforce.

Customers: Accenture’s customers range from small enterprises to large corporations and government organisations. They include leading banks, airlines, automotive companies, energy companies, and healthcare providers.

Competitors: Accenture’s competitors include Deloitte, KPMG, PwC, IBM, and Capgemini.

Content: Accenture provides various services such as digital strategy, analytics, artificial intelligence, blockchain, cloud, and DevOps. It also provides consulting services for digital transformation and industry-specific solutions for different business areas. Accenture’s content also includes research reports, case studies, thought leadership, and industry insights.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Accenture as having an innovation score of C3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Accenture forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 29th May 2023

Industry Keywords

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