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Accel Entertainment Inc

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisConsumerAccel Entertainment Inc


This comprehensive analysis of Accel Entertainment Inc is part of our overview of the largest 10,000 companies globally. It is created and refreshed at a rapid pace to provide the most recent information available.

Only Premium members have access to the full study on Accel Entertainment Inc. This includes the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections.

We identify potential new products and/or services separate from the analysis-driven sections; forecast future market trends; and prognosticate possible synergies between Accel Entertainment Inc and other organisations.

Company Description

Accel Entertainment Inc is a video game and entertainment company headquartered in Des Plaines, Illinois, founded in 2013. Its main products and services are amusement and entertainment machines, such as bowling alleys and arcades, as well as a variety of gaming services. Accel Entertainment Inc services commercial and consumer markets across the United States, with a focus on providing high quality entertainment experiences.

Industry Overview

Accel Entertainment Inc operates in the gaming and amusement industry, which is estimated to be worth $150 billion in the US alone. This industry employs over 1.7 million people in the US, with a large number of jobs also based in Italy, Germany, the UK, Japan and China. Players of gaming and amusement machines range from individuals to large companies, making the industry competitive and dynamic. The industry is constantly evolving, with new products and services being developed to meet the ever changing demands of customers.

Industry Classification

In terms of formal classification, Platform Executive has tagged Accel Entertainment Inc as a business operating within the Consumer Services industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Gaming System Having an Adaptive User Interface
Patent ID: 10,945,941
Date: March 23, 2021

Patent Title: System and Method For Managing a Gaming Machine
Patent ID: 10,945,886
Date: March 23, 2021

Patent Title: System and Method for Managing a Gaming Machine
Patent ID: 10,945,885
Date: March 23, 2021

Patent Title: System and Method for Managing a Gaming Machine
Patent ID: 10,945,884
Date: March 23, 2021

Patent Title: System and Method for Gaming Machine Configuration
Patent ID: 10,945,883
Date: March 23, 2021

Patent Title: Electronic Gaming System and Method
Patent ID: 10,945,882
Date: March 23, 2021

Patent Title: System and Method for Distributing a Reimbursement
Patent ID: 10,945,881
Date: March 23, 2021

Patent Title: System and Method for Distributing a Reimbursement
Patent ID: 10,945,879
Date: March 23, 2021

Patent Title: System and Method for Distributing a Reimbursement
Patent ID: 10,945,878
Date: March 23, 2021

Patent Title: System and Method for Distributing a Reimbursement
Patent ID: 10,945,877
Date: March 23, 2021

Patent Title: System and Method for Distributing a Reimbursement
Patent ID: 10,945,876
Date: March 23, 2021

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Video gaming machines
  • Coin-operated amusement machines
  • Skill-based amusement machines
  • Video lottery terminals
  • Digital redemption machines
  • Cashless gaming systems
  • Point-of-sale systems
  • On-premise gaming solutions
  • Social gaming solutions
  • Licensing services
  • Maintenance services
  • Consulting services

Key Competitors

We have identified the following organisations as being key competitors:

  • Golden Entertainment Inc
  • Penn National Gaming Inc
  • Rush Street Gaming
  • Boyd Gaming Corporation
  • International Game Technology PLC
  • Caesars Entertainment Corporation
  • 888 Holdings PLC
  • Scientific Games Corporation
  • Jack Entertainment LLC
  • Monarch Casino & Resort Inc
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Investors: Accel Entertainment Inc's investors provide capital that allows the company to carry out its operations.

2. Customers: The customers of Accel Entertainment Inc are the primary source of revenue for the company.

3. Employees: The employees of Accel Entertainment Inc are the people who make the company run on a day-to-day basis.

4. Vendors: Accel Entertainment Inc relies on its vendors to provide the goods and services it needs to operate.

5. Partners: Accel Entertainment Inc works with partners to develop new products, services, and markets.

6. Government: The government regulates businesses and sets the rules by which Accel Entertainment Inc must operate.

7. Community: Accel Entertainment Inc is part of the local community and must act responsibly in order to maintain its public image.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Accel Entertainment Inc different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Accel Entertainment Inc and its position within the marketplace.

Accel Entertainment Inc. is a global video game publisher and developer. It publishes video games for consoles and handheld devices, as well as mobile games. It develops video games for consoles and handheld devices.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Innovative Products and Services: Accel Entertainment Inc. offers a wide variety of innovative products and services such as their cashless payment system, cloud-based management platform, and mobile gaming solutions.

High-Quality Customer Service: Accel Entertainment Inc. prides itself on providing high-quality customer service to its customers. This includes fast response times, reliable technical support, and a variety of payment options.

Strategic Partnerships: Accel Entertainment Inc. has established strategic partnerships with a variety of companies, including top gaming companies, restaurant chains, and amusement parks. These partnerships allow Accel Entertainment to expand its reach and offer more services and products.

Experienced Leadership: Accel Entertainment Inc. has a highly experienced and talented leadership team that has proven its ability to identify market needs and develop innovative products and services.

Financial Strength: Accel Entertainment Inc. has a strong financial position, which gives it the ability to invest in new technology and expand its operations.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Home Entertainment Customers
  • Business Customers
  • Event and Venue Customers
  • Educational Customers
  • Government Customers
  • Non-Profit Customers
  • Corporate Customers
  • Retail Customers
  • International Customers
  • Commercial Customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increase in Online Gambling: With the rise in online gambling, Accel Entertainment Inc can expect to see an increase in customers looking to engage in online gambling activities. This could also open up new opportunities to expand their services to a larger audience.

Emergence of Social Casino Games: Social casino games such as slots, blackjack, and poker have become increasingly popular, and Accel Entertainment Inc can capitalise on this trend by developing their own interactive social gaming platform. This will allow customers to engage with the company in a more immersive way, potentially leading to increased revenue.

Mobile Gaming: The growth of mobile gaming is a trend that Accel Entertainment Inc should be aware of. This could open up new opportunities for the company to reach a wider audience, as well as create more immersive and engaging gaming experiences.

Esports: Esports is an area that is rapidly growing and Accel Entertainment Inc should consider entering the market. This will allow the company to expand their services and reach a wider audience, as well as create new revenue streams.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Accel Entertainment Inc include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="ACEL.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

A mobile app: Accel Entertainment Inc could create a mobile app that would allow customers to access their services and products from their smartphones. This app could include features such as loyalty rewards, special offers and discounts, and a virtual currency system.

An online streaming platform: Accel Entertainment Inc could create an online streaming platform for customers to access their products and services. This platform could offer on-demand access to exclusive content, as well as the ability to purchase and rent movies, TV shows, music, and games.

An e-commerce store: Accel Entertainment Inc could create an e-commerce store that would allow customers to purchase their products and services directly from the company. This store could offer a wide selection of products, from gaming hardware and software to merchandise, and could also offer bundles and discounts.

An events and experiences platform: Accel Entertainment Inc could create an events and experiences platform for customers to attend, host, and organize events related to their products and services. This platform could allow customers to search for, view, and book events, as well as manage their tickets and payments.

An augmented reality platform: Accel Entertainment Inc could create an augmented reality platform that would allow customers to access their products and services in an immersive and interactive way. This platform could offer unique interactive experiences, such as virtual tours, virtual reality gaming, and augmented reality tutorials.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Scientific Games Corporation
2. IGT (International Game Technology)
3. Konami Gaming Inc.
4. Aristocrat Technologies Inc.
5. AGS (American Gaming Systems)
6. Novomatic Group
7. 888 Holdings plc
8. Playtech plc
9. BetConstruct
10. Realtime Gaming (RTG)

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for Accel Entertainment Inc. are:

1. Threat of new entrants: MEDIUM

2. Bargaining power of buyers: HIGH

3. Bargaining power of suppliers: MEDIUM

4. Threat of substitute products: MEDIUM

5. Intensity of competitive rivalry: HIGH

Accel Entertainment Inc. scores relatively WELL in relation to the Porters 5 forces. The company has a MEDIUM threat of new entrants, HIGH bargaining power of buyers, and HIGH intensity of competitive rivalry. However, the company has a MEDIUM bargaining power of suppliers and a MEDIUM threat of substitute products.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Accel Entertainment Inc's customers are businesses and people who own or manage businesses such as bars, restaurants, and convenience stores. They provide these customers with entertainment solutions such as video gaming, amusement machines, and lottery products.

Actors: The main actors in this organisation are the management team, employees, vendors, and customers. The management team is responsible for providing strategic direction, developing products and services, and driving sales. Employees are responsible for delivering products and services to customers. Vendors are responsible for providing components and services needed to deliver products and services.

Transformation process: Accel Entertainment Inc's transformation process involves providing customers with entertainment solutions. This process begins with the development of products and services, which is then followed by the delivery of these solutions to customers. The resulting transformation is the customer's ability to provide entertainment experiences for their patrons.

World view: Accel Entertainment Inc's world view is to provide customers with innovative entertainment solutions that meet their needs. They strive to provide solutions that are both reliable and cost-effective. They also strive to provide services that are easy to use and understand.

Owners: Accel Entertainment Inc is privately-owned by the company's founders and management team.

Environmental constraints: Accel Entertainment Inc is subject to the regulations of the video gaming and amusement industries in each state they operate in. They must also comply with federal, state, and local laws regarding the sale and use of their products and services. Additionally, they must take into account the competitive environment and market trends when developing products and services.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Accel Entertainment Inc business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. Accel Entertainment is well-funded, with a strong balance sheet and ample cash flow.

2. Accel Entertainment is a well-organised and efficient company with a strong marketing and distribution infrastructure.

3. Accel Entertainment has a strong reputation for creating high-quality entertainment products.

4. Accel Entertainment has a strong team of experienced executives and managers.


Below is a list of opportunities we have identified for the business:

1. Increase the number of locations: Accel Entertainment Inc. currently has over 500 locations in the US and there is potential to expand to new markets and open additional locations. This would increase the company's reach and provide potential customers with more opportunities to engage with the brand.

2. Create new products: Accel Entertainment Inc. should consider creating new products to appeal to different customer segments. This could include developing new games, offering online gaming options, or adding additional amenities to existing locations.

3. Improve customer service: Accel Entertainment Inc. should focus on improving customer service by training employees better and providing more helpful customer service options. This could include setting up an online customer service portal, providing 24/7 customer service, and offering customer loyalty programs.

4. Expand marketing efforts: Accel Entertainment Inc. should expand its marketing efforts by leveraging digital and social media platforms to reach more potential customers. This could include creating engaging content, running targeted ads, and engaging in influencer marketing. Additionally, the company should look for opportunities to collaborate with other brands to increase its visibility.


Below is a list of the weaknesses we have identified for the business:

1. Lack of Diversification: Accel Entertainment Inc. is heavily reliant on the North American gaming market, which leaves the company vulnerable to regional economic downturns.

2. Limited Product Offerings: Accel Entertainment Inc.’s product portfolio is heavily focused on gaming machines, which limits the company’s ability to tap into other segments of the gaming market.

3. High Operating Costs: Accel Entertainment Inc.’s operating costs are relatively high when compared to its competitors, which puts pressure on the company’s margins.

4. Dependence on Key Customers: Accel Entertainment Inc.’s revenue is heavily dependent on a handful of key customers, which leaves the company exposed to customer concentration risk.


Below is a list of the threats we have identified for the business:

1. Increase in competition: With the advent of technology and the increasing number of online gaming sites, Accel Entertainment Inc. (AEI) faces an increasing threat from competitors. AEI must invest in new technology and marketing strategies to stay ahead of the competition.

2. Security threats: AEI faces the risk of security threats, such as cyber-attacks, hacking, and data breaches. To combat these threats, AEI must invest in robust security systems and implement best practices to protect its customers’ data.

3. Regulatory changes: AEI is subject to the rules and regulations of the gaming industry, which can change frequently. AEI must stay up to date with the latest regulations to remain compliant and avoid costly fines or penalties.

4. labour shortages: AEI relies on a skilled labour force to maintain its operations. labour shortages can lead to higher labour costs and a decrease in quality of service. AEI must ensure that it has sufficient personnel to meet its operational needs.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for Accel Entertainment Inc. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Accel Entertainment Inc, as well as areas where the company needs to improve its operations or strategy.
Company: Accel Entertainment Inc. is a leading provider of gaming and entertainment products and services in the United States. They offer a full suite of products and services including arcade games, redemption games, amusement machines, and gaming-related products. Accel Entertainment Inc. is committed to providing customer-centric gaming experience and creating value for their customers.

Collaborators: Accel Entertainment Inc. works with a number of partners, including distributors, manufacturers, and software developers, to ensure that they are able to provide their customers with the best gaming experience possible.

Customers: Accel Entertainment Inc.’s customers are primarily individuals and families seeking entertainment and gaming. They offer a wide range of products and services, from arcade games to redemption games and amusement machines.

Competitors: Accel Entertainment Inc.’s main competitors are other gaming and entertainment companies, such as Dave & Busters, Cinemark, and Regal Entertainment Group.

Content: Accel Entertainment Inc.’s content is largely focused on providing customers with a fun and engaging gaming experience. They offer a variety of arcade games, redemption games, and amusement machines to meet their customers’ needs. Additionally, they provide customer support and training to ensure customer satisfaction.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged Accel Entertainment Inc as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on Accel Entertainment Inc forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 23rd May 2023

Industry Keywords

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