Academy Sports and Outdoors

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisConsumerAcademy Sports and Outdoors

Introduction

This report on Academy Sports and Outdoors is part of our comprehensive analysis of the world’s 10,000 largest companies. We update this study regularly to provide the most current information available.

Premium members have exclusive access to this study on Academy Sports and Outdoors, which includes thorough analyses such as SWOT, PESTLE, 5C, CATWOE, Porters Five Forces (concise), MOST and many more.

We identify potential new products and services, forecast upcoming market trends, and consider the synergies between Academy Sports and Outdoors and other organisations outside of the analysis-driven sections.

Company Description

Academy Sports and Outdoors is headquartered in Katy, Texas, and was founded in 1938. It is a leading retailer offering a wide range of sporting goods, apparel, and outdoor equipment for the active family. Its main products and services include apparel, footwear, hunting, fishing, camping, and other outdoor gear for men, women, and children. The company serves customers in 16 states across the United States.

Industry Overview

Academy Sports and Outdoors is a primary participant in the sporting goods retail industry. This industry accounts for a total of $62.9 billion U.S. dollars in annual sales, and employs over 500,000 individuals worldwide. The majority of these employees are based in the United States, although the company also has retail locations in Mexico, Canada, and Puerto Rico. Academy Sports and Outdoors is a major player in the sporting goods retail industry, which continues to grow and expand both domestically and internationally.

Industry Classification

In terms of formal classification, Platform Executive has tagged Academy Sports and Outdoors as a business operating within the Consumer industry.

1. Introduction
2. Company Description
3. Industry Overview
    3.1 Industry Classification
4. Intellectual Property
5. Major Products and Services
6. Key Competitors
7. Stakeholders
8. Value Proposition
9. Customers and Cohorts
10. Competitive Advantages
11. Market Trends
12. Key Performance Indicators
13. Financials (BETA)
    13.1 Highlights
    13.2. Board members
    13.3 Share Performance
    13.4 Income Statement
14. PESTLE Analysis
15. Potential Products/Services
16. Potential Synergies
17. Porter's Five Forces
18. CATWOE Analysis
19. SWOT Analysis
    19.1 Strengths
    19.2 Weaknesses
    19.3 Opportunities
    19.4 Threats
20. 5C Analysis
21. MOST Analysis
22. Innovation Scorecard
23. Appendices

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and System for Enhancing the Online Shopping Experience
Patent ID: 10972286
Date: October 13, 2020.

Patent Title: System and Method for Facilitating a Transaction
Patent ID: 10972281
Date: October 13, 2020.

Patent Title: Method and System for Automated Personalization of a Shopping Experience
Patent ID: 10972276
Date: October 13, 2020.

Patent Title: System and Method for Providing Automated Personalization
Patent ID: 10972271
Date: October 13, 2020.

Patent Title: System and Method for Providing an In-Store Shopping Experience
Patent ID: 10972266
Date: October 13, 2020.

Patent Title: System and Method for Automated Personalization of a Shopping Experience
Patent ID: 10972261
Date: October 13, 2020.

Patent Title: System and Method for Facilitating a Transaction
Patent ID: 10972236
Date: October 13, 2020.

Patent Title: System and Method for Automated Personalization
Patent ID: 10972231
Date: October 13, 2020.

Patent Title: System and Method for Providing Automated Personalization
Patent ID: 10972241
Date: October 13, 2020.

Patent Title: System and Method for Facilitating a Transaction
Patent ID: 10972246
Date: October 13, 2020.

Major Products & Services

The main products and/or services commercialised by this business include the following:

Footwear: shoes, boots, sandals, slippers, and more
Apparel: shorts, shirts, jackets, hoodies, and more
Equipment: bikes, kayaks, camping gear, and more
Outdoor: camping, fishing, hunting, and more
Fitness: exercise equipment, weights, and more
Accessories: sunglasses, watches, backpacks, and more
Fanwear: jerseys, hats, team apparel, and more
Electronics: cameras, drones, speakers, and more
Toys: games, toys, and more
Home: furniture, cookware, and more

Key Competitors

We have identified the following organisations as being key competitors:

Dick's Sporting Goods
Bass Pro Shops
REI
Cabela's
Big 5 Sporting Goods
Sportsman's Warehouse
Sports Authority
Walmart
Modell's Sporting Goods
Gander Outdoors

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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Academy Sports and Outdoors’ customers are the key stakeholders in the business. They purchase the company’s products, and their satisfaction determines the success of the business.

2. Employees: Academy Sports and Outdoors’ employees are the backbone of the business, and their satisfaction is essential for the company’s growth and success.

3. Suppliers: Suppliers provide the company with the materials and services necessary to operate its business.

4. Investors: Investors provide the funds needed to finance the company’s operations and growth.

5. Government: The government provides regulations and incentives that can affect the company’s success.

6. Community: Academy Sports and Outdoors’ presence in its local community is essential to its success. It has a responsibility to be a good corporate citizen.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like Academy Sports and Outdoors different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand Academy Sports and Outdoors and its position within the marketplace.

The value proposition for Academy Sports and Outdoors is to provide customers with a wide variety of products and services that can be used to improve their quality of life. These products and services include sporting goods, camping and fishing supplies, and outdoor recreation gear.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Broad Selection of Products: Academy Sports + Outdoors offers a wide variety of sports and outdoor items, ranging from apparel and footwear to camping and hunting equipment. This allows customers to find the items they need in one convenient location.

Low Prices: Academy Sports + Outdoors is known for offering some of the lowest prices on sports and outdoor gear. The company has a Price Match Guarantee, which ensures that customers get the best deal on the items they purchase.

Reward Programs: Academy Sports + Outdoors offers exclusive customer rewards programs, such as a loyalty program, which provide customers with rewards points, exclusive discounts, and other benefits.

Quality Assurance: Academy Sports + Outdoors is committed to providing only the highest quality products to its customers. All of the products sold by the company are rigorously tested to ensure they are safe, durable, and effective.

Store Locations: Academy Sports + Outdoors has stores in multiple states, which makes it convenient for customers to locate and purchase the items they need.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

Recreational Athletes
Competitive Athletes
Outdoor Enthusiasts
Seasonal Sports Players
Fitness Enthusiasts
Campers and Hikers
Professionals
Kids
Families
Home Fitness Buffs

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Online Shopping: With the rise of e-commerce, more consumers are turning to online shopping for their sporting goods needs. Academy Sports and Outdoors can capitalise on this trend by improving their online presence and offering more competitive prices and services. Additionally, Academy Sports and Outdoors can use online marketing techniques to reach more customers and increase their market share.

Increased Demand for Sustainable Products: As more consumers become aware of the environmental impact of their purchases, there is an increased demand for sustainable products. Academy Sports and Outdoors can tap into this trend by expanding their selection of sustainable products and by offering more environmentally friendly packaging and shipping options.

Growing Popularity of Fitness: The popularity of fitness and health activities is on the rise. Academy Sports and Outdoors can take advantage of this trend by expanding their selection of fitness and sports gear and clothing. Additionally, they can use social media and other marketing strategies to reach customers interested in these activities.

Focus on Experiences: Consumers are increasingly looking to invest in experiences rather than products. Academy Sports and Outdoors can capitalise on this trend by offering unique experiences and services, such as outdoor adventures, sports clinics, and more. This could help to increase their customer base and loyalty.

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for Academy Sports and Outdoors include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Personnel

Income Statement

[eod_financials target="ASO.US" id="10329343" preset="Income Statement" years="2018-2023"]

Highlights

Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

An online shopping portal: Academy Sports and Outdoors could create an online shopping portal that allows customers to purchase items from the store without having to physically visit it. This could include a range of products and services, from apparel to outdoor gear.

Customised gear: The company could create customized gear for customers based on their needs and preferences. For example, customers could choose the material, design, and colour of the gear they purchase.

Outdoor adventure planning services: Academy Sports and Outdoors could create a service that helps customers plan outdoor adventures such as camping trips, fishing trips, and more. This would include providing advice on the best gear to bring along and planning routes to get to the destination.

Subscription boxes: The company could create subscription boxes filled with outdoor gear and accessories that customers can receive on a monthly or quarterly basis. This could be tailored to the customer’s needs and could include items such as fishing lures, camping gear, and more.

Online classes: Academy Sports and Outdoors could create online classes that teach customers about topics such as camping, fishing, and other outdoor activities. These classes could be offered for free or for a fee.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Bass Pro Shops
2. Dick's Sporting Goods
3. Under Armour
4. Reebok
5. Nike
6. Lululemon
7. Patagonia
8. Columbia Sportswear
9. The North Face
10. Adidas

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

Competitive rivalry
Supplier power
Buyer power
Threat of substitution
Threat of new entries

The company scores in relation to these forces as follows:

1. Threat of new entrants - HIGH: There are many companies that compete in the same space as Academy Sports and Outdoors. This makes it difficult for Academy Sports and Outdoors to differentiate itself from its competitors.

2. Bargaining power of buyers - HIGH: There are many companies that compete in the same space as Academy Sports and Outdoors. This makes it difficult for Academy Sports and Outdoors to differentiate itself from its competitors.

3. Bargaining power of suppliers - LOW: Academy Sports and Outdoors has a large number of suppliers. This gives Academy Sports and Outdoors bargaining power over its suppliers.

4. Threat of substitute products - MEDIUM: There are many products that compete with Academy Sports and Outdoors products. This makes it difficult for Academy Sports and Outdoors to differentiate itself from its competitors.

5. Intensity of competitive rivalry - HIGH: There are many companies that compete in the same space as Academy Sports and Outdoors. This makes it difficult for Academy Sports and Outdoors to differentiate itself from its competitors.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

Political
Economic
Social
Technological
Legal
Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

CATWOE Analysis

The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

Customers
Actors
Transformation process
World view
Owners
Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: Academy Sports and Outdoors' customers are mainly people looking to purchase sporting and outdoor products. The company serves a wide variety of customers, from amateur athletes to professional outdoor enthusiasts.

Actors: The actors involved in Academy Sports and Outdoors include the employees, management team, suppliers, vendors, and customers.

Transformation process: Academy Sports and Outdoors transforms customer needs into customer satisfaction by providing quality products and services at competitive prices. The company also works to exceed customer expectations by providing knowledgeable staff, efficient order processing and delivery, and great customer service.

World view: Academy Sports and Outdoors views its customers as its greatest asset, and strives to create an environment that is inviting and fulfilling for customers. The company also believes in providing quality products and services while also being responsible stewards of the environment.

Owners: Academy Sports and Outdoors is owned by the Academy Limited Partnership, a group of private investors.

Environmental constraints: The environmental constraints faced by Academy Sports and Outdoors include government regulations, economic conditions, customer demands, and competition. The company must also adhere to environmental regulations to ensure the safety and quality of its products.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the Academy Sports and Outdoors business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

Strengths

Below is a list of the strengths we have identified for the business:

1. Academy Sports and Outdoors has a strong strategic position in the sporting goods industry.

2. The company has a strong operational and logistical infrastructure.

3. The company has a well-developed marketing and promotional program.

4. The company has a strong customer base.

Opportunities

Below is a list of opportunities we have identified for the business:

1. Improve customer service: Academy Sports and Outdoors can improve its customer service by investing in customer service training and implementing a customer loyalty program. This could result in an increase of 3-5% in customer satisfaction and an increase in sales of 2-4%.

2. Increase online presence: Academy Sports and Outdoors can use their website and e-commerce capabilities to expand their reach and increase their sales. By increasing their online presence they could see an increase in sales of 10-15%.

3. Expand product offerings: Academy Sports and Outdoors can expand their product line to include other related items such as camping gear and outdoor apparel. This could result in an increase in sales of 5-10%.

4. Leverage social media: Academy Sports and Outdoors can use social media as a marketing tool to reach a wider audience and promote their products. This could result in an increase in sales of 3-5%.

Weaknesses

Below is a list of the weaknesses we have identified for the business:

1. Lack of focus on digital channels: Academy Sports and Outdoors has been slow to embrace digital channels relative to its competitors. This has resulted in a weaker online presence and less competitive pricing.

2. Limited private label offerings: Academy Sports and Outdoors has a relatively small number of private label products compared to its competitors. This limits its ability to drive margins and capture market share.

3. Lack of international presence: Academy Sports and Outdoors has a limited international presence, with only three stores in Canada. This limits its ability to grow sales and tap into new markets.

4. Small store footprint: Academy Sports and Outdoors has a relatively small store footprint compared to its competitors. This limits its ability to reach new customers and drive sales growth.

Threats

Below is a list of the threats we have identified for the business:

1. Competing with other large-scale sporting goods stores. Academy Sports and Outdoors competes with large-scale sporting goods stores such as Dick's Sporting Goods and Walmart. These retailers have advantages such as greater buying power, larger selection of products, and more store locations.

2. labour costs. The company is facing increasing labour costs due to the rising minimum wage, which can increase the cost of goods and services. This can directly impact the bottom line and profitability of the company.

3. Consumer preference. Another strategic threat to Academy Sports and Outdoors is consumer preference. Consumers may be more likely to shop at other stores due to the variety of products, better customer service, or more competitive prices.

4. Online shopping competition. Online shopping is becoming increasingly popular, and Academy Sports and Outdoors is facing competition from online retailers such as Amazon. Online retailers can offer lower prices and greater selection, which can be a threat to the company's sales.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.

This (concise) 5C analysis examines the external and internal environment for Academy Sports and Outdoors. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to Academy Sports and Outdoors, as well as areas where the company needs to improve its operations or strategy.

Company: Academy Sports and Outdoors is a leading American sporting goods retailer. Founded in 1938 as a family-owned business, the company now operates over 250 stores in 16 states, offering a wide range of products, including sports equipment, outdoor apparel and footwear, and camping and hunting gear.

Collaborators: Academy Sports and Outdoors works with a range of partners, from suppliers and vendors to sponsorships of athletic teams and events. The company has partnered with brands such as Under Armour and Nike, as well as with professional sports organisations such as Major League Baseball, the NFL, and the NBA.

Customers: Academy Sports and Outdoors’ customer base is mainly composed of active, outdoor-oriented individuals. The company’s target demographic includes individuals between the ages of 16-45, with a particular focus on sports enthusiasts and people engaged in outdoor activities.

Competitors: Academy Sports and Outdoors competes in the sporting goods industry with other large retailers, such as Dick’s Sporting Goods, Sports Authority, and Walmart. It also faces competition from online retailers such as Amazon.

Content: Academy Sports and Outdoors uses a range of content to reach its target customers, from advertising on television and in print to digital content such as videos, blogs, and social media posts. It also works with athletes, coaches, and influencers to create content that resonates with its target customers.

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

Mission
Objectives
Strategy
Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Below is a guide to each score:

Industry score:

A	The industry is amongst the most innovative; with the leading players all driving the sector forward. Example industry: PaaS
B	The industry and its leading players have a good track record of innovation; and can quickly react to change. Example industry: Pharmaceutical
C	Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate. Example industry: FMCG
D	Businesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption. Example industry: Retail Banking
E	The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change. Example industry: Publishing

Company score:

1	The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2	The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3	The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4	The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5	The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.

The team at Platform Executive has judged Academy Sports and Outdoors as having an innovation score of C2.

Appendices

The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.

Methodology

This study on Academy Sports and Outdoors forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

Corporate websites
Proprietary research databases
SEC Filings
Corporate press releases
News articles
Financial data API's
Product-matching algorithm

Further Information

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Disclaimer

Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.

Changelog

Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 23rd May 2023

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