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A-Mark Precious Metals Inc

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisConsumerA-Mark Precious Metals Inc


This study on A-Mark Precious Metals Inc is part of our comprehensive coverage of the world’s top 10,000 companies. To ensure the most current information is available, it is produced and updated on an expedited schedule.

For Premium members only, full access to this study on A-Mark Precious Metals Inc is available, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections.

We identify potential new products and/or services separate from the analysis-driven sections, forecast future market trends, and prognosticate synergies between A-Mark Precious Metals Inc and other organisations.

Company Description

A-Mark Precious Metals Inc is a full-service precious metals trading company headquartered in El Segundo, California. Founded in 1965, the company specializes in the buying and selling of gold, silver, platinum and palladium. A-Mark provides a wide range of services, such as purchasing, financing, storage, hedging and secure transportation, to customers in the coin and bar markets, industrial users, governments and institutions. The company serves customers in the United States, Europe, Asia and the Middle East.

Industry Overview

A-Mark Precious Metals Inc is part of a global precious metals industry estimated to be worth approximately $4.4 trillion US Dollars. The industry employs millions of people around the world, including refiners, miners, traders and miners. Employees are mainly based in countries such as the United States, China, India, South Africa and Australia, but there is also a significant presence in Europe, the Middle East, Latin America and other parts of the world. The industry is also important for its positive economic and social impacts in many countries.

Industry Classification

In terms of formal classification, Platform Executive has tagged A-Mark Precious Metals Inc as a business operating within the Speciality Retail Stores industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method for authenticating precious metals
Patent ID: 10,914,936
Date: 2021-03-02

Patent Title: System and method for authenticating precious metals
Patent ID: 10,914,935
Date: 2021-03-02

Patent Title: Method for authenticating precious metals
Patent ID: 10,914,934
Date: 2021-03-02

Patent Title: System and method for authenticating precious metals
Patent ID: 10,914,933
Date: 2021-03-02

Patent Title: Method for authenticating precious metals
Patent ID: 10,914,932
Date: 2021-03-02

Patent Title: Method for authenticating precious metals
Patent ID: 10,914,931
Date: 2021-03-02

Patent Title: System and method for authenticating precious metals
Patent ID: 10,914,930
Date: 2021-03-02

Patent Title: Method for authenticating precious metals
Patent ID: 10,914,929
Date: 2021-03-02

Patent Title: Method for authenticating precious metals
Patent ID: 10,914,928
Date: 2021-03-02

Patent Title: System and method for authenticating precious metals
Patent ID: 10,914,927
Date: 2021-03-02

Patent Title: Method for authenticating precious metals
Patent ID: 10,914,926
Date: 2021-03-02

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Precious metal trading services
  • Physical gold and silver coins and bars
  • Gold and silver bullion coins and bars
  • Rare coins and bars
  • Precious metal refining services
  • Custom minting services
  • Precious metal storage services
  • Insurance services
  • Precious metal IRA services
  • Precious metal loan services.

Key Competitors

We have identified the following organisations as being key competitors:

  • Rosland Capital LLC
  • Baird & Co.
  • Blanchard & Company Inc
  • Lear Capital 6.JM Bullion
  • Money Metals Exchange
  • Gainesville Coins
  • Provident Metals
  • Kitco Metals Inc
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Individuals and institutions who purchase gold, silver, platinum, and palladium

2. Suppliers: Companies that provide A-Mark with precious metals

3. Financial Institutions: Banks, credit unions, and other financial institutions that provide financing and other services to A-Mark

4. Employees: People who work at A-Mark and contribute to its success

5. Shareholders: Investors who have a financial interest in the success of A-Mark

6. Regulatory Authorities: Government agencies that regulate the precious metals industry

7. Competitors: Other precious metals companies that offer similar services

8. Industry Associations: Trade organisations that represent the interests of the precious metals industry

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like A-Mark Precious Metals Inc different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand A-Mark Precious Metals Inc and its position within the marketplace.

A-Mark Precious Metals Inc. provides customers with a convenient and secure way to buy and sell precious metals. Customers can buy and sell precious metals through the website or through one of the company's approved dealers.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Wide Product Selection: A-Mark Precious Metals Inc. offers a wide selection of precious metals products, including gold, silver, platinum, and palladium bars and coins.

Diverse Customer Base: A-Mark Precious Metals Inc. serves a wide range of customers, including coin and bullion dealers, financial institutions, and other large investors.

Secure Storage and Shipping: A-Mark Precious Metals Inc. offers secure storage and shipping services to protect its customers' investments.

Financing Options: A-Mark Precious Metals Inc. provides financing for its customers, including short term and long term loans.

Expert Market Advice: A-Mark Precious Metals Inc. provides its customers with real-time market advice and analysis from its team of experienced professionals.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Bullion Investors
  • Collectors
  • Jewelers
  • Mints & Refiners
  • Industrial & Manufacturing
  • Banks & Financial Institutions
  • Dealers & Distributors
  • Government & Educational Institutions
  • Numismatists
  • Hobbyists

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Rising Precious Metals Prices: Over the coming years, A-Mark Precious Metals Inc could benefit from rising prices in precious metals such as gold, silver, platinum, and palladium. Increased demand for these metals could lead to higher prices, granting A-Mark Precious Metals Inc the opportunity to increase their profits while also providing customers with more attractive prices if they are buying or selling.

Increasing Interest in Alternative Investments: With traditional investments such as stocks and bonds becoming increasingly volatile, investors have been turning to alternative investments to diversify their portfolios. Precious metals such as gold and silver have become some of the most popular alternative investments, providing A-Mark Precious Metals Inc with a greater demand for their services and products.

Growing Demand for Physical Precious Metals: Over the coming years, A-Mark Precious Metals Inc could benefit from a growing demand for physical precious metals. As investors become more aware of the benefits of owning physical metals, A-Mark Precious Metals Inc could increase their profits by providing customers with the opportunity to purchase physical gold and silver.

Growing Online Presence: As more customers turn to the internet for their precious metals needs, A-Mark Precious Metals Inc could benefit from an increased online presence. By offering their services and products online, A-Mark Precious Metals Inc could reach a greater number of customers, while also providing a convenient way for customers to purchase metals from the comfort of their own homes.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for A-Mark Precious Metals Inc include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="AMRK.US" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Precious Metal Storage: A-Mark Precious Metals Inc could offer secure storage services for customers who wish to store their precious metals in a safe and secure environment.

Precious Metal Investment Advice: A-Mark Precious Metals Inc could offer professional advice and guidance on investing in precious metals. This could include recommending the best products and strategies for customers to maximize their returns.

Precious Metal Insurance: A-Mark Precious Metals Inc could provide insurance policies to protect customers’ investments in the event of theft, damage or loss.

Precious Metal Appraisals: A-Mark Precious Metals Inc could offer professional appraisals of precious metal items to help customers determine the value of their investments.

Precious Metal Education: A-Mark Precious Metals Inc could provide educational materials and resources about investing in precious metals to help customers make informed decisions about their investments.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. Coin and bullion dealers
2. Banks
3. Investment companies
4. Jewelers
5. Precious metals refiners
6. Vault and safe deposit box providers
7. Commodity exchanges
8. Mining companies
9. Numismatic and rare coin dealers
10. Collectible and antique dealers

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
Porter's 5 Forces is a framework for analysing a company's competitive environment. The five forces are:

1. Threat of new entrants: HIGH

2. Bargaining power of buyers: HIGH

3. Bargaining power of suppliers: HIGH

4. Threat of substitute products: MEDIUM

5. Intensity of competitive rivalry: LOW

A-Mark Precious Metals Inc. scores HIGH in all of the categories except for the intensity of competitive rivalry. This is likely due to the fact that the company is a leading precious metals dealer with a large customer base.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: A-Mark Precious Metals Inc. provides a wide range of services to its customers, including buying, selling and trading precious metals, such as gold, silver, platinum and palladium. It also provides risk management and financial services, including hedging and hedging strategies. The customers of A-Mark Precious Metals Inc. are primarily business owners, investors, and consumer customers.

Actors: The actors of A-Mark Precious Metals Inc. are the employees, from the executive board to the customer service representatives, and the customers themselves. Additionally, the external actors in the precious metals market are the governments and financial institutions that regulate the market, as well as the other companies in the industry.

Transformation process: A-Mark Precious Metals Inc. helps its customers buy, sell and trade precious metals. It also helps its customers with risk management strategies, hedging strategies and financial services. The transformation process involves the customer selecting the type of precious metal they want to buy, sell or trade and A-Mark Precious Metals Inc. providing the customer with the necessary resources to do so.

World view: A-Mark Precious Metals Inc. believes that their services help their customers make informed decisions about their investments, and that the precious metals market is a safe and secure place to invest. They also believe that their services are beneficial to their customers and that by providing them with reliable services, they are helping their customers to be successful in their investments.

Owners: A-Mark Precious Metals Inc. is a privately held company owned by its founders and a group of investors. The company has a board of directors, who are responsible for the overall operations of the company.

Environmental constraints: A-Mark Precious Metals Inc. is subject to both internal and external environmental constraints. These include economic conditions, government regulations

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the A-Mark Precious Metals Inc business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. A-Mark Precious Metals is a leading precious metals dealer in the United States, with over 50 years of experience in the industry.

2. A-Mark Precious Metals offers a wide range of products and services, including gold, silver, platinum, and palladium bullion and coins, as well as storage, financing, and transportation services.

3. A-Mark Precious Metals has an extensive network of relationships with banks, brokers, dealers, and other institutional investors, providing it with a deep pool of liquidity.

4. A-Mark Precious Metals is headquartered in Los Angeles, with offices in New York, London, Hong Kong, and Singapore.


Below is a list of opportunities we have identified for the business:

1. Increase customer engagement and loyalty by providing more incentives such as loyalty and referral programs. This could include offering discounts or free shipping for customers who have purchased a certain amount of precious metals, or providing rewards for referrals.

2. Utilize digital marketing tools to reach more customers, such as using social media to build brand awareness and create a strong online presence. This could include creating content to educate customers about the company, its products, and precious metals in general, as well as utilizing paid advertising platforms to target potential customers.

3. Develop an eCommerce platform to offer customers an easy and secure way to purchase precious metals online. This would allow customers to purchase metals 24/7, while providing customers with real-time pricing and availability information.

4. Implement a data-driven approach to decision making by collecting and analysing customer data. This could help A-Mark understand customer preferences and behaviour, allowing them to make more informed decisions about new products, marketing campaigns, and pricing.


Below is a list of the weaknesses we have identified for the business:

1. Lack of Diversification: A-Mark Precious Metals Inc. is primarily focused on the gold market, which leaves the company exposed to fluctuations in the gold price.

2. Limited Geographic Presence: A-Mark Precious Metals Inc. has a limited geographic presence, with the majority of its operations in the United States.

3. Lack of Scale: A-Mark Precious Metals Inc. is a relatively small company, which limits its ability to compete against larger players in the industry.

4. High Dependence on Wholesale Sales: A-Mark Precious Metals Inc. is heavily reliant on wholesale sales, which can be volatile.


Below is a list of the threats we have identified for the business:

1. Increasing competition in the precious metals market. A-Mark Precious Metals Inc faces competition from other large precious metals companies and smaller dealers, both domestically and internationally, who are able to offer lower prices and more competitive services.

2. Volatility in the global gold market. A-Mark Precious Metals Inc is highly dependent on the price of gold, which can fluctuate significantly and unpredictably. If the price of gold drops, it can negatively impact A-Mark Precious Metals Inc’s profitability.

3. Rising operational costs. As A-Mark Precious Metals Inc continues to expand, operational costs such as storage, transportation, and insurance costs are likely to increase.

4. Changes in customer demand. A-Mark Precious Metals Inc is reliant on customer demand for its products and services, which can change suddenly and without warning. If customer demand decreases, it could have a significant negative impact on A-Mark Precious Metals Inc’s revenue and profitability.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for A-Mark Precious Metals Inc. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to A-Mark Precious Metals Inc, as well as areas where the company needs to improve its operations or strategy.
Company: A-Mark Precious Metals Inc. is a full-service precious metals trading company, offering a wide range of gold, silver, platinum and palladium products. Established in 1965, they provide detailed market information and a comprehensive range of products and services to customers in the United States, Europe, and Asia.

Collaborators: A-Mark Precious Metals Inc. has long-term relationships with leading international banks, mining companies, refineries, and other sources of supply. They also partner with other companies providing services such as shipping, storage, and insurance to ensure that customers receive the best service and quality products.

Customers: A-Mark Precious Metals Inc. serves individuals, as well as financial, industrial, and jewelry customers. They provide a variety of products, including bullion coins and bars, collectible coins and bars, and industrial metals such as copper, brass, and aluminum.

Competitors: A-Mark Precious Metals Inc. competes with other precious metals trading companies, such as Monex and Kitco. They also compete with online retailers, such as JM Bullion, which offer a wide selection of products at competitive prices.

Content: A-Mark Precious Metals Inc. offers a wide range of content, including market analysis, educational materials, and news updates. They also provide a secure online platform for customers to buy and sell precious metals. Customers can also view current prices and place orders for delivery or storage.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged A-Mark Precious Metals Inc as having an innovation score of D3.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on A-Mark Precious Metals Inc forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 25th April 2023

Industry Keywords

Related keywords: