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A. H. Belo Corporation

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisMediaA. H. Belo Corporation


This study on A. H. Belo Corporation is part of our coverage of the 10,000 largest companies in the world. We update it on an accelerated schedule to guarantee the most current information available.

Premium members have access to a wide range of valuable content, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis and a myriad of additional high value sections.

We identify potential new products and services, forecast future market trends, and look at the potential synergies between A. H. Belo Corporation and other organisations, all distinct from the analytical sections.

Company Description

A. H. Belo Corporation is a media organisation headquartered in Dallas, Texas, founded in 1842. It is the parent company of various media outlets, such as The Dallas Morning News, and provides news, information, and advertising services through its media outlets to markets in Texas and the Southwest. Its main products and services are print and digital advertising, digital marketing services, and events and promotions. It serves customers in Texas, Oklahoma, Arkansas, Louisiana, and New Mexico.

Industry Overview

A. H. Belo Corporation operates in the media industry, which has an estimated total market size of $677.6 billion in the United States. This industry employs an estimated 1.9 million people in the United States, and many of the employees are based in other countries around the world. The media industry is a dynamic and ever-evolving field, with new technologies and trends constantly emerging. Companies in this industry are constantly adapting to the changing landscape in order to remain competitive.

Industry Classification

In terms of formal classification, Platform Executive has tagged A. H. Belo Corporation as a business operating within the Media industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: System for managing advertising
Patent ID: 10,741,279
Date: June 2, 2020

Patent Title: System and method for delivering customized content
Patent ID: 10,737,753
Date: May 26, 2020

Patent Title: Method for presenting video content
Patent ID: 10,734,321
Date: May 19, 2020

Patent Title: Method for providing an interactive television experience
Patent ID: 10,722,706
Date: April 28, 2020

Patent Title: System and method of providing a content delivery platform
Patent ID: 10,717,705
Date: April 14, 2020

Patent Title: System and method for providing a content delivery platform
Patent ID: 10,714,743
Date: April 7, 2020

Patent Title: System and method for providing a content delivery platform
Patent ID: 10,711,611
Date: March 31, 2020

Patent Title: System and method for delivering content
Patent ID: 10,706,093
Date: March 17, 2020

Patent Title: Advertising system
Patent ID: 10,702,120
Date: March 10, 2020

Patent Title: System and method for providing interactive content
Patent ID: 10,698,216
Date: March 3, 2020

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Newspapers: The Dallas Morning News, The Providence Journal, The Press-Enterprise (Riverside, California) and the Denton Record-Chronicle.
  • Digital Media: DallasNews.com, providencejournal.com, pe.com and dentonrc.com.
  • Commercial Printing Services: Custom printing and production services, including digital printing, pre-press and web-to-print services.
  • Marketing Solutions: Custom marketing solutions, such as direct mail, email marketing, mobile marketing, market research and geofencing.
  • Events: A. H. Belo produces a variety of events, including business, lifestyle and community events.

Key Competitors

We have identified the following organisations as being key competitors:

  • Gannett Co. Inc
  • Tribune Publishing Company
  • Lee Enterprises Inc
  • The New York Times Company
  • Hearst Corporation
  • McClatchy Company
  • E. W. Scripps Company
  • Media General Inc
  • Digital First Media
  • Cox Enterprises Inc
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Shareholders: A.H. Belo Corporation's shareholders are the primary stakeholders in the company, as they own the company and have the most direct control over the company's decisions and operations.

2. Employees: A.H. Belo Corporation's employees are key stakeholders as they provide the company with its key resources, such as labour and expertise.

3. Customers: A.H. Belo Corporation's customers are key stakeholders as they provide the company with its primary source of revenue.

4. Suppliers: A.H. Belo Corporation's suppliers are key stakeholders as they provide the company with its key inputs, such as raw materials and other resources.

5. Government: A.H. Belo Corporation's government is a key stakeholder as it provides the company with its operating environment, including regulations and taxes.

6. Community: A.H. Belo Corporation's community is a key stakeholder

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like A. H. Belo Corporation different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand A. H. Belo Corporation and its position within the marketplace.

The value proposition for A. H. Belo Corporation is to provide a range of content and information products and services to its customers. This can include television stations, newspapers, magazines, and online services.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Strong Brand Recognition: A. H. Belo Corporation has a strong brand recognition in its local markets, particularly in Texas. This helps the company to maintain a loyal customer base and stay ahead of the competition.

Experienced Management: A. H. Belo Corporation has an experienced management team that has been in the media industry for decades. This gives the company an advantage when it comes to making strategic decisions and understanding the changing media landscape.

Diversified Portfolio: A. H. Belo Corporation has a diversified portfolio of assets across multiple media platforms, including television, radio, digital, and print. This allows the company to reach a wide range of customers and increase its revenue potential.

Financial Stability: A. H. Belo Corporation has a strong financial position and is well-positioned to weather economic downturns. This gives the company an advantage over competitors that may not have the same financial strength.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Print Customers
  • Digital Customers
  • Television Customers
  • Radio Customers
  • Advertising Customers
  • Events Customers
  • Mobile Customers
  • Social Media Customers
  • Business Customers
  • Local Community Customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Increase in Digital Advertising: As more people move away from traditional media, digital marketing and advertising becomes increasingly important. A.H. Belo Corporation must continue to invest in digital strategies to ensure they remain competitive in the market.

Social Media Usage: Social media is an increasingly important tool for businesses to reach their target customers. A.H. Belo Corporation must ensure they are utilizing social media to its fullest potential to remain relevant and reach more customers.

Rise in Mobile Usage: With the increased usage of mobile devices, it is essential for A.H. Belo Corporation to ensure they are developing mobile-friendly websites and applications to ensure they are reaching their customers on all devices.

Growing Demand for Personalization: As customers become more aware of the products and services available, they are demanding more personalised experiences. A.H. Belo Corporation must ensure their products and services are tailored to the needs and wants of their customers.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for A. H. Belo Corporation include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Online Advertising Platform: A. H. Belo Corporation could create an online advertising platform that allows advertisers to reach a wider audience and to purchase ad space in various forms, such as display ads, sponsored content, and native ads.

Media Consulting Services: A. H. Belo Corporation could provide media consulting services to help businesses and organisations create effective marketing plans and campaigns. The company could also work with clients to develop content and creative strategies that help them reach their target audiences.

Digital Media Services: A. H. Belo Corporation could offer digital media services, such as web design, search engine optimisation (SEO), and social media marketing. These services would help businesses and organisations create an online presence and reach their target audiences.

Audience Insights: A. H. Belo Corporation could offer insights into their audiences’ interests and preferences. This could help businesses and organisations create more effective campaigns and strategies.

Data Analysis and Reporting: A. H. Belo Corporation could provide data analysis and reporting services to help businesses and organisations better understand their audiences and the performance of their campaigns.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. The Dallas Morning News
2. KTVT-TV (CBS 11)
3. WFAA-TV (ABC 8)
4. KDFW-TV (FOX 4)
5. KXAS-TV (NBC 5)
6. The Dallas Observer
7. The Texas Rangers
8. The Dallas Mavericks
9. The Dallas Stars
10. The AT&T Performing Arts Center

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
There are five forces that shape competition within an industry. The Porters 5 forces for A. H. Belo Corporation are as follows:

1. Threat of new entrants: A. H. Belo Corporation has a strong competitive advantage in the newspaper industry due to its long-standing relationships with advertisers and its reputation for quality journalism. This makes it difficult for new entrants to compete.

2. Threat of substitute products: There are few substitutes for newspaper products. This gives A. H. Belo Corporation a competitive advantage.

3. Bargaining power of buyers: A. H. Belo Corporation has a large number of customers, which gives it bargaining power over them.

4. Bargaining power of suppliers: A. H. Belo Corporation has a large number of suppliers, which gives it bargaining power over them.

5. Competitive rivalry: A. H. Belo Corporation faces intense competition from other newspaper companies.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: A. H. Belo Corporation’s customers are primarily comprised of readers of its three daily newspapers, The Dallas Morning News, The Providence Journal, and The Press-Enterprise, as well as viewers of its television station, WFAA, located in Dallas.

Actors: A. H Belo Corporation’s actors include its employees, management team, shareholders, and business partners.

Transformation process: A. H. Belo Corporation produces and distributes news, information, and entertainment through its newspapers, television station, and digital products. It also engages in related activities such as commercial printing, direct mail services, and digital marketing services.

World view: A. H. Belo Corporation believes that by providing quality news, information, and entertainment to its readers and viewers, it can create value for its stakeholders, including its customers, employees, and shareholders.

Owners: A. H. Belo Corporation is a publicly traded company whose shares are owned by individual investors, mutual funds, pension funds, and other institutional investors.

Environmental constraints: A. H. Belo Corporation is subject to regulatory and legal constraints related to its operations, as well as external economic and market conditions. Additionally, it is subject to competition from other media companies for readers and viewers, and other forms of advertising.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the A. H. Belo Corporation business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. A. H. Belo Corporation's strategic location in downtown Dallas gives it a competitive advantage in attracting advertising revenue from local businesses.

2. A. H. Belo Corporation's long-standing relationships with local businesses and civic leaders give it a competitive advantage in the Dallas market.

3. A. H. Belo Corporation's commitment to quality journalism and local news coverage gives it a competitive advantage in the Dallas market.

4. A. H. Belo Corporation's strong financial position and experienced management team give it the ability to weather economic downturns and continue to invest in its journalism and local news coverage.


Below is a list of opportunities we have identified for the business:

1. Invest in technology- A.H. Belo Corporation should invest in new technologies, such as cloud computing and artificial intelligence, to improve their operational efficiency and reduce costs. This will help them stay competitive in the industry and improve their customer service.

2. Strengthen relationships with customers- A.H. Belo Corporation should build strong relationships with their customers by providing them with quality customer service and offering them discounts and promotions. This will encourage customers to remain loyal to the company and increase their sales.

3. Increase online presence- A.H. Belo Corporation should increase their online presence by creating more engaging content and maintaining a strong presence on social media platforms. This will help them reach out to more potential customers and increase brand visibility.

4. Focus on customer satisfaction- A.H. Belo Corporation should focus on providing their customers with an excellent experience by continuously improving their products and services. This will help them build customer loyalty and trust, and increase their customer base.


Below is a list of the weaknesses we have identified for the business:

1. Lack of focus: A. H. Belo Corporation is a diversified media company with interests in newspapers, television, and interactive media. However, the company has been criticised for lacking a clear focus, and its businesses have been underperforming as a result.

2. Financial problems: A. H. Belo Corporation has been saddled with debt in recent years, and its financial situation has been further complicated by the declining value of its newspaper business.

3. Management turnover: A. H. Belo Corporation has experienced significant management turnover in recent years, which has been cited as a contributing factor to the company's lack of focus and financial problems.

4. Poorly executed strategy: A. H. Belo Corporation has been criticised for its poorly executed strategy, which has led to the underperformance of its businesses.


Below is a list of the threats we have identified for the business:

1. Adverse changes in the media landscape: A.H. Belo Corporation operates in a highly competitive media landscape and is subject to rapid changes in technology, consumer preferences, and industry trends. These changes can lead to disruption in their traditional media business, such as their newspaper and television divisions, leading to decreased revenues and profits.

2. Declining advertising revenue: Advertising revenue is a key source of income for A.H. Belo Corporation, and any decrease in advertising revenue could have a negative impact on the company’s overall financial performance. As more consumers turn to online, digital, and social media outlets for news and entertainment, traditional media companies like A.H. Belo Corporation may experience a decrease in advertising revenue.

3. Increased competition: A.H. Belo Corporation faces increased competition from both traditional and digital media outlets. As more companies enter the media landscape and offer similar products and services, A.H. Belo Corporation must continually innovate and differentiate themselves in order to remain competitive.

4. Cybersecurity threats: Cybersecurity threats are an important strategic and operational threat for A.H. Belo Corporation. As a media company, A.H. Belo Corporation must ensure that their websites, applications, and databases are secure from cyber attacks. Any data breach or cyber attack could have a negative impact on the company’s reputation, leading to a loss of customers and revenues.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for A. H. Belo Corporation. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to A. H. Belo Corporation, as well as areas where the company needs to improve its operations or strategy.
Company: A. H. Belo Corporation is a media and marketing solutions company headquartered in Dallas, Texas. It owns and operates newspapers, television stations, and digital properties in the US.

Collaborators: To continually improve their services and offerings, A. H. Belo Corporation works with a variety of other media companies, advertising agencies, and industry experts.

Customers: A. H. Belo Corporation provides products and services to a variety of customers, including businesses, media organisations, and consumers.

Competitors: A. H. Belo Corporation faces competition from other media and marketing solutions companies, as well as traditional media such as radio and television.

Content: The content A. H. Belo Corporation provides includes news, entertainment, and other multimedia content. The company’s digital properties are designed to provide the latest content and keep customers informed on the topics that matter most to them. Additionally, the company offers marketing solutions to help businesses reach their target audiences.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged A. H. Belo Corporation as having an innovation score of D2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on A. H. Belo Corporation forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 18th April 2023

Industry Keywords

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