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500.com Limited

Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis


This report provides comprehensive analysis on 500.com Limited, a part of the largest 10,000 companies in the world. It is regularly updated to ensure that the content is as up-to-date as possible.

Premium members have full access to this study on 500.com Limited, including the SWOT analysis, PESTLE, 5C analysis, CATWOE, Porters Five Forces, MOST analysis, and a myriad of additional high value sections.

We look for potential new products and services, predict future market trends, and consider potential collaborations between 500.com Limited and other organisations, apart from the analytical portions of the work.

Company Description

500.com Limited is a leading online sports lottery service provider based in China. Founded in 2009, the company offers a comprehensive suite of products and services, covering sports lottery, e-commerce, and online gaming. The company primarily serves customers in China, but also has operations in North America and other markets. 500.com Limited has developed an innovative platform for multi-channel lottery sales and provides online sports lottery sales and other lottery related services.

Industry Overview

500.com Limited operates in the online gaming industry, which is estimated to be worth over $100 billion US dollars. This industry employs around 500,000 people across the world, with a significant proportion of these employees based in the United States, Europe, China, and other Asian countries. 500.com Limited is a leading provider of online gaming services, offering a wide range of gaming products and services to its customers. The company is currently focused on the development of online gaming platforms and products, including sports betting, casino games, and lottery services.

Industry Classification

In terms of formal classification, Platform Executive has tagged 500.com Limited as a business operating within the Consumer Services industry.

Table of Contents

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: Method and apparatus for providing a gaming system
Patent ID: 10,370,744
Date: 2019-05-28

Patent Title: Control system for gaming system
Patent ID: 10,369,871
Date: 2019-05-21

Patent Title: Networked game system
Patent ID: 10,366,873
Date: 2019-05-14

Patent Title: Progressive jackpot system
Patent ID: 10,363,743
Date: 2019-05-07

Patent Title: Gaming system with customizable game play
Patent ID: 10,361,186
Date: 2019-05-02

Patent Title: Method and apparatus for providing a gaming system
Patent ID: 10,360,739
Date: 2019-04-30

Patent Title: Networked game system
Patent ID: 10,357,746
Date: 2019-04-23

Patent Title: System and method for providing a game
Patent ID: 10,355,716
Date: 2019-04-17

Patent Title: System and method for providing a game
Patent ID: 10,354,101
Date: 2019-04-16

Patent Title: Control system for gaming system
Patent ID: 10,351,541
Date: 2019-04-10

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Online sports lottery products and services
  • Online sports betting products and services
  • Online lottery services
  • Online casino games and services
  • Lottery data analysis and research
  • Lottery system development
  • Lottery ticket sales
  • Lottery marketing services
  • Lottery management services
  • Lottery product customization

Key Competitors

We have identified the following organisations as being key competitors:

  • China Sports Media Co Ltd
  • Beijing Enlight Media Co Ltd
  • NetEase Inc
  • Sina Corporation
  • Sohu.com Inc
  • China Mobile Games and Entertainment Group Limited
  • China LotSynergy Holdings Limited
  • Perfect World Co Ltd
  • Sun Media Investment Holding Limited
  • ChinaNet Online Holdings Inc
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Shareholders: Investors, shareholders, and board members.

2. Employees: Employees who work in the organisation, including employees of subsidiaries.

3. Customers: Gamers and customers who use 500.com Limited's products and services.

4. Contractors and Suppliers: Companies and individuals who provide goods and services to 500.com Limited.

5. Regulators: Government agencies and other organisations responsible for regulating the activities of 500.com Limited.

6. Partners: Companies and organisations with which 500.com Limited has strategic partnerships.

7. Financial Institutions: Banks, financial institutions, and other organisations that provide financing to 500.com Limited.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like 500.com Limited different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand 500.com Limited and its position within the marketplace.

500.com Limited is a leading online shopping destination for consumers in India. The company offers a wide variety of products and services across a wide range of categories. 500.com Limited provides a one-stop-shop for online shoppers in India.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Regulatory expertise: 500.com Limited has extensive experience in navigating the complex regulatory landscape of the online gaming industry, and as such is well-positioned to take advantage of new opportunities and stay ahead of potential risks.

Superior technology: 500.com Limited has developed a cutting-edge platform that is designed to provide a secure and user-friendly experience for customers, which has helped it to become a leader in the industry.

Brand recognition: 500.com Limited has achieved strong brand recognition and has built a reputation for reliability and trustworthiness, which has enabled it to attract a large and loyal customer base.

Diversified offering: 500.com Limited offers a range of gaming products and services, which has allowed it to capitalise on a wider range of opportunities and has helped drive growth.

Experienced management team: 500.com Limited is led by experienced and knowledgeable professionals who have a deep understanding of the online gaming industry and the ability to drive the company forward.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Business Customers
  • Individual Customers
  • Corporate Customers
  • Government Customers
  • Non-profit Organisations
  • Educational Institutions
  • Retailers
  • Online Merchants
  • Technology Providers
  • Media Outlets

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Legalization of Sports Betting in the US: The US Supreme Court ruled in May 2018 that states have the right to legalize sports betting, potentially opening the door for 500.com Limited to enter the US market. This could lead to a significant increase in revenue for the company, as the US is the largest gambling market in the world. Additionally, it could lead to more partnerships with sports teams and other gambling operators.

Increased Focus on Online Gambling: There has been an increased focus on online gambling in recent years, as more and more people have access to the internet. This presents an opportunity for 500.com Limited to expand its reach and increase its customer base. Additionally, it could lead to more partnerships and collaborations with other online gambling sites.

Changing Customer Demographics: The demographics of the gambling industry are changing, with millennials and Generation Z becoming an increasingly important customer base. 500.com Limited will need to adjust its marketing and product offerings to meet the needs of this younger demographic.

Technological Advancements: Technology is rapidly advancing, and this could provide an opportunity for 500.com Limited to leverage the latest technologies to improve its products and services. This could include using artificial intelligence to analyse customer data and improve customer experience, as well as using virtual reality to create immersive gaming experiences.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for 500.com Limited include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement

[eod_financials target="Unknown" id="10329343" preset="Income Statement" years="2018-2023"]


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Online gaming tournaments: 500.com could create online gaming tournaments and leagues, allowing users to compete against each other and win prizes.

Esports marketing services: 500.com could offer marketing services specifically tailored towards esports organisations, providing them with the necessary resources and support to increase their brand visibility.

Esports streaming services: 500.com could offer live streaming services for esports tournaments and matches, allowing users to watch their favorite teams and players in real-time.

Game development services: 500.com could provide game development services to esports organisations, helping them to create their own games and further engage their fan base.

Virtual reality gaming: 500.com could create virtual reality gaming experiences, allowing users to immerse themselves in their favorite games and take part in exciting tournaments.

Esports betting services: 500.com could offer esports betting services, allowing users to bet on the outcomes of their favorite games and tournaments.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. IGT (International Game Technology)
2. Scientific Games Corporation
3. The Stars Group
4. 888 Holdings
5. William Hill plc
6. Baidu, Inc.
7. NetEase, Inc.
8. Tencent Holdings Limited
9. China Sports Media Co. Ltd.
10. China LotSynergy Holdings Limited

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries
The Porters 5 forces for 500.com Limited are:

1. Threat of new entrants: LOW

2. Bargaining power of suppliers: MEDIUM

3. Bargaining power of buyers: MEDIUM

4. Threat of substitute products: LOW

5. Intensity of competitive rivalry: HIGH

The company scores WELL in relation to the Porters 5 forces, with a LOW threat of new entrants, and LOW threat of substitute products. However, the company faces a HIGH degree of competition, and bargaining power of both suppliers and buyers is MEDIUM.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: 500.com Limited customers are primarily online gamers and sports bettors. They are mainly in the 18-35 age demographic, located in the US, Europe, and Asia.

Actors: The actors in 500.com Limited are the customers, employees, suppliers, government, and investors. Customers are the primary stakeholders and are the focus of the company's activities. Employees manage and operate the business, suppliers provide materials and services, government provides regulations, and investors provide capital.

Transformation process: 500.com Limited's transformation process is to provide online gaming and sports betting services to customers. This process involves the development of online gaming and sports betting platforms, customer service, marketing, and payment processing.

World view: 500.com Limited's world view is that online gaming and sports betting should be an enjoyable and secure experience for customers. They strive to provide a safe and secure environment for customers to enjoy their gaming and betting experiences.

Owners: 500.com Limited is owned by a group of private investors. The investors provide capital for the business operations and have a vested interest in the performance of the company.

Environmental constraints: 500.com Limited is subject to many environmental constraints, such as legal, economic, social, and technological. The company must comply with local regulations, be competitive in the marketplace, be mindful of the social and ethical implications of their operations, and be able to keep up with technological advancements.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the 500.com Limited business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. 500.com Limited is a leading global online marketplace with over 100 million active buyers and sellers.

2. 500.com Limited is headquartered in the United States and has operations in over 50 countries.

3. 500.com Limited is a leader in the ecommerce space and is one of the largest and most successful online marketplaces in the world.

4. 500.com Limited provides a unique and convenient shopping experience to its customers.


Below is a list of opportunities we have identified for the business:

1. Expand customer base: 500.com Limited should explore opportunities to acquire and/or partner with other companies that have a customer base that is complementary to their own. This could help to increase their customer base and boost revenue.

2. Increase marketing efforts: 500.com Limited should focus on increasing their marketing efforts to reach more potential customers. This could include using digital marketing techniques such as SEO, PPC, and social media marketing. Additionally, they should invest in traditional marketing techniques such as TV, radio, and print advertising.

3. Develop new products and services: 500.com Limited should focus on developing new products and services that are tailored to the needs of their customers. This could include offering new gaming platforms, services, and features that could help to attract and retain customers.

4. Invest in technology: 500.com Limited should invest in technology that could help to improve their operations and customer experience. This could include investing in cloud computing, artificial intelligence, and machine learning technologies to help streamline their operations and improve customer satisfaction.


Below is a list of the weaknesses we have identified for the business:

1. Lack of Diversification: 500.com Limited is a one-stop online gaming company that offers online sports betting, online lottery, and online casino games. This lack of diversification leaves the company vulnerable to fluctuations in any one of these markets.

2. High Customer Acquisition Costs: In order to grow its customer base, 500.com Limited has to spend a significant amount of money on marketing and advertising. This high level of customer acquisition costs can put pressure on the company's profitability.

3. Intense Competition: The online gaming industry is extremely competitive and 500.com Limited faces stiff competition from both international and domestic rivals.

4. Regulatory Risk: The online gaming industry is subject to stringent regulation and 500.com Limited is at risk of facing penalties or being shut down if it fails to comply with the relevant regulations.


Below is a list of the threats we have identified for the business:

1. Regulatory changes: 500.com Limited and its subsidiaries operate in a highly regulated environment. Changes in regulations could have a significant impact on the company’s operations and profitability.

2. Competition from rival companies: 500.com Limited has to continuously strive to stay ahead of its competitors in terms of technology, services, and customer support.

3. Cybersecurity threats: Cybersecurity threats can result in data breaches and other financial losses. 500.com Limited has to maintain robust security protocols to protect its data.

4. Loss of customers: 500.com Limited depends on its customers for revenue. If it fails to provide satisfactory customer service and experiences a loss of customers, it could affect the company’s bottom line.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for 500.com Limited. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to 500.com Limited, as well as areas where the company needs to improve its operations or strategy.
Company: 500.com Limited (WBAI) is a leading online gaming and entertainment company in China. It provides a comprehensive suite of online gaming and entertainment services including lottery sales, sports lottery sales, online sports games, esports and more.

Collaborators: 500.com collaborates with a variety of partners including top lottery and sports lottery providers in China, sports entertainment providers, and esports companies.

Customers: 500.com’s customers are primarily individuals and businesses in China.

Competitors: 500.com’s competitors include other online gaming and entertainment companies in China such as Sina Games, Tencent, and NetEase.

Content: 500.com offers content including lottery tickets, sports lottery tickets, online sports games, live streaming broadcasts, esports tournaments, and more. It also provides a wide range of online content and gaming services, including promotions and rewards, customer service and support, and transaction processing.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged 500.com Limited as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on 500.com Limited forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

Further Information

Premium members: If you cannot find the desired information or data set for the business you are researching then please reach out to our research and analysis team. We can tailor reports to meet your requiremnents, with a fast turnaround time.

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Reproduction of the content produced in this report is prohibited without the prior permission of the publisher, Platform Executive Pty Ltd.

The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


Premium members: To request a priority update to this report, please contact us. Our standard turnaround time is normally 48 hours.

The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 23rd May 2023

Industry Keywords

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