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Company report, featuring a PESTLE, Porters Five Forces, 5C, MOST, CATWOE and SWOT analysis

HomeSWOT AnalysisConsumer1-800-FLOWERS.COM Inc


This report on 1-800-FLOWERS.COM Inc is part of our research on the largest 10,000 companies worldwide. We update it quickly to provide the most accurate information possible.

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In addition to the analytical sections of the report, we attempt to identify potential new products and services, forecast future market trends, and anticipate ways for 1-800-FLOWERS.COM Inc to collaborate with other organisations.

Company Description

1-800-FLOWERS.COM Inc is a leading online florist and gift retailer based in the United States. Founded in 1976, the company specializes in providing fresh flowers and a variety of other gifts, including plants, sweets, gourmet foods, and plush stuffed animals. They serve customers in the United States and over 180 countries, offering same-day delivery in the majority of locations. 1-800-FLOWERS.COM Inc also offers an extensive selection of specialty gifts, such as fruit baskets, spa and gourmet baskets, and more.

Industry Overview

1-800-FLOWERS.COM Inc operates in the floral and gifting industry, a market worth over $18 billion in the US alone. The industry employs over 200,000 people in the US and Canada, with many located in retail outlets, and some in greenhouses and farms. The company has access to over 30,000 florists and retail outlets throughout the United States, Canada, the United Kingdom and Ireland, enabling it to offer customers an extensive range of floral and gifting services.

Industry Classification

In terms of formal classification, Platform Executive has tagged 1-800-FLOWERS.COM Inc as a business operating within the Consumer Services industry.

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Intellectual Property

Some of the Patents granted to, or relevant to the organisation include the following:

Patent Title: System and method for providing a personalised message on a cake
Patent ID: 9,847,467
Date: November 14, 2017

Patent Title: System and method for providing a personalised message on a gift item
Patent ID: 9,824,655
Date: November 7, 2017

Patent Title: System and method for providing a personalised message on a floral arrangement
Patent ID: 9,801,919
Date: October 24, 2017

Patent Title: System and method for providing a personalised message on a gift item
Patent ID: 9,799,921
Date: October 24, 2017

Patent Title: System and method of providing a personalised message on a gift item
Patent ID: 9,772,917
Date: October 10, 2017

Patent Title: System and method of providing a personalised message on a floral arrangement
Patent ID: 9,764,732
Date: October 3, 2017

Patent Title: System and method of providing a personalised message on a gift item
Patent ID: 9,764,731
Date: October 3, 2017

Patent Title: System and method of providing a personalised message on a cake
Patent ID: 9,764,730
Date: October 3, 2017

Patent Title: System and method of providing a personalised message on a gift item
Patent ID: 9,764,729
Date: October 3, 2017

Patent Title: Method and system for providing a personalised message on a cake
Patent ID: 9,764,728
Date: October 3, 2017

Major Products & Services

The main products and/or services commercialised by this business include the following:

  • Fresh Flowers
  • Plants
  • Gift Baskets
  • Gourmet Foods
  • Gift Cards
  • Home Decor
  • Wedding Floral Services
  • Customised Gift Ideas
  • Fruit Baskets
  • Chocolates & Sweets
  • Balloon Bouquets
  • Sympathy Gifts
  • Wedding Accessories
  • International Flower Delivery
  • Corporate Gifts
  • Personalised Gifts
  • Collectibles
  • Gift Wrap & Supplies

Key Competitors

We have identified the following organisations as being key competitors:

  • FTD Companies Inc
  • ProFlowers
  • Harry & David
  • Teleflora
  • BloomThat
  • The Bouqs Co.
  • From You Flowers
  • 1-800-Baskets
  • JustFlowers.com
  • Avas Flowers
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Key Stakeholders

Stakeholders are individuals or groups who have an interest in a business and/or are affected by its actions.

These stakeholders can have different requirements and expectations from the business, which must be taken into account when making decisions.

By understanding their stakeholders’ requirements, a business can make informed decisions that benefit all involved.

Below is the list of internal and external stakeholders we have identified for this business:

1. Customers: Customers who purchase flowers and other gifts from 1-800-FLOWERS.COM Inc.

2. Employees: Employees who work for 1-800-FLOWERS.COM Inc, including their customer service and delivery staff.

3. Suppliers: Suppliers of flowers and other products sold by 1-800-FLOWERS.COM Inc.

4. Investors: Individuals, institutions and organisations who have invested in 1-800-FLOWERS.COM Inc.

5. Competitors: Businesses who provide similar services and products as 1-800-FLOWERS.COM Inc.

6. Regulatory Agencies: Government agencies who regulate the industry in which 1-800-FLOWERS.COM Inc operates.

7. Media: Journalists and media outlets who cover 1-800-FLOWERS.COM Inc.

Value Proposition

A value proposition explains the unique value and/or benefits that an organisation provides to its customers, partners, stakeholders and the overall market. It outlines what makes a company like 1-800-FLOWERS.COM Inc different from its competitors, along with what it can offer that key competitors cannot.

A corporate value proposition can be used with the competitive advantages section of this report in order to better understand 1-800-FLOWERS.COM Inc and its position within the marketplace.

1-800-FLOWERS.COM Inc. provides customers with a convenient and affordable way to order flowers. Customers can choose from a variety of floral arrangements, including bouquets, corsages, and floral deliveries. 1-800-FLOWERS.COM Inc. also offers a variety of gift options, including flower baskets and gift cards.

Competitive Advantages

Competitive advantages are unique attributes, strategies, resources, or capabilities that allow an organisation to outperform its competitors and achieve superior market position and profitability.

Competitive advantages for the business include the following:

Strong Brand Recognition and Loyalty: 1-800-FLOWERS.COM Inc. has built an extremely strong brand that is well-known and recognizable across the US. This strong brand recognition has been built over time through consistent marketing efforts and customer service.

Range of Products and Services: 1-800-FLOWERS.COM Inc. offers a wide range of products and services, including fresh flowers, plants, gift baskets, balloons and more. This allows customers to find the perfect gift for any occasion.

Wide Reach: 1-800-FLOWERS.COM Inc. has a wide reach of products, services, and delivery locations. The company has a network of florists and retail partners across the US, which allows them to offer same-day delivery options in many locations.

Competitive Pricing: 1-800-FLOWERS.COM Inc. offers competitive pricing on its products and services, allowing customers to find the perfect gift within their budget.

Convenience: 1-800-FLOWERS.COM Inc. makes it easy for customers to order, customize, and deliver gifts, with convenient online ordering, payment, and delivery options.

Customers & Cohorts

As part of this competitive intelligence study, we have identified the main customers of the organisation.

These include the following cohorts:

  • Corporate Customers
  • Retail Customers
  • Wholesale Customers
  • International Customers
  • Professional Florists
  • Bridal Customers
  • Funeral Home Customers
  • Gift Basket Customers
  • Event and Wedding Planners
  • Online Customers

Market Trends

Market trends can impact an organisation by influencing consumer behavior, altering supply and demand dynamics, and affecting the organisation's ability to remain competitive in the market.

As part of this study, we have identified a number of potential short-term to medium-term trends that could impact the organisation. These include the following:

Key Market Trends
Expansion of Online Shopping: Online shopping has been steadily increasing in popularity over the past few years. This trend is expected to continue, which could benefit 1-800-FLOWERS.COM Inc, as they sell their products primarily through their website. This could potentially lead to higher sales and increased customer loyalty.

Growing Demand for Organic Products: Consumers are increasingly looking for organic products, which could benefit 1-800-FLOWERS.COM Inc. as they offer a wide selection of organic flowers and plants. This could potentially lead to higher sales and increased customer loyalty.

Increasing Use of Social Media: Social media has become an important tool for companies to reach out to their customers. 1-800-FLOWERS.COM Inc. could benefit from this trend by using social media to advertise their products and services to a wider audience.

Increased Focus on Sustainability: Sustainability is becoming increasingly important to consumers, with many looking for companies that are committed to sustainability. 1-800-FLOWERS.COM Inc. could take advantage of this trend by emphasizing their commitment to sustainability in their marketing efforts.

Key Performance Indicators

Key Performance Indicators

Below is a list of KPI's that we have identified as being strategically relevant to this organisation:

Financials (BETA)

The key financials for 1-800-FLOWERS.COM Inc include income statements, which can be found in their annual reports. These financial statements provide information on the organisation's financial performance and health, including revenue, expenses, and profits. This information, along with other indicators are used by investors, analysts and other stakeholders to evaluate the company's performance and future prospects.

Where a financial does not match, we have included those of the parent company (if a listed entity). If the financials are missing please contact us and we will prioritise the update.

Key Financials

Key Personnel

Income Statement


Top-level corporate stats and financial highlights for the listed entity, include:

Share Performance

Below is the current (EOD) share performance for the company, or its listed parent:

Potential Products/Services

As part of this study we have attempted to prognosticate potential products and/or services this organisation could develop in the short to medium-term.

Customised gift baskets: Customers could customize their gift baskets with items that fit the recipient’s taste and occasion.

Flower delivery subscription: Customers could sign up for a flower delivery subscription service, where they receive fresh flowers on a regular basis.

Home decor items: 1-800-FLOWERS.COM Inc could offer home decor items such as vases, pottery, and other decorative pieces.

Floral arranging classes: Customers could learn how to arrange flowers with the help of professional florists.

Gardening services: This could include advice on how to care for plants, as well as garden maintenance services.

Corporate gifting services: Businesses could purchase gifts for their employees or customers, and have them delivered directly by 1-800-FLOWERS.COM Inc.

Wedding floral services: 1-800-FLOWERS.COM Inc could offer wedding floral services, such as bridal bouquets and centerpieces.

Potential Synergies

Using our product and portfolio-matching algorithm, we have determined that the following organisations have potential synergies with the company:

1. FTD Companies Inc.
2. ProFlowers
3. Teleflora
4. Harry & David
5. GreatFood.com
6. PersonalizationMall.com
7. Cheryl's Cookies
8. FruitBouquets.com
9. Shari's Berries
10. Popcorn Factory
11. The Popcorn Factory 1
2. Wolferman's 1
3. Fannie May Candies 1
4. Harry London Candies 1
5. Mrs. Fields Cookies 1
6. FruitBouquets.ca 1
7. Celebrations.com 1
8. BloomNet 1
9. Artisanal Foods 20. 1800Baskets.com

Porter's Five Forces

Created by Harvard Business School Professor Michael Porter in 1979, Porter's Five Forces model is designed to help analyse the particular attractiveness of an industry; evaluate investment options; and better assess the competitive environment.

The five forces are as follows:

  • Competitive rivalry
  • Supplier power
  • Buyer power
  • Threat of substitution
  • Threat of new entries

1. 1-800-FLOWERS.COM Inc. faces competition from many different types of businesses. This includes local florists, online retailers, and supermarkets. The company has a strong brand and customer base, which gives it some competitive advantages.

2. 1-800-FLOWERS.COM Inc. has a HIGH degree of differentiation. This means that it offers a unique product or service that is not easily replicated by competitors. This gives the company a competitive advantage.

3. The company has a strong distribution network. This gives it the ability to reach customers in many different locations.

4. The company has a large marketing budget. This allows it to reach a wide range of customers.

5. The company scores WELL in relation to the Porter's 5 Forces.

PESTLE Analysis

This PESTLE analysis is a strategic planning tool that assesses key external factors affecting the organisation, including the following:

  • Political
  • Economic
  • Social
  • Technological
  • Legal
  • Environmental

Each of these factors is analysed to determine their impact on the organisations strategy, objectives, and operations.

By utilising a PESTLE analysis, the organisation can make better decisions and develop strategies to address potential risks and opportunities.

PESTLE Analysis

CATWOE Analysis


The CATWOE analysis is used to investigate each stakeholders perspectives in order to enable the business to make informed decisions.

The CATWOE analysis is a problem-solving tool consisting of six elements:

  • Customers
  • Actors
  • Transformation process
  • World view
  • Owners
  • Environmental constraints

We view the CATWOE as being most useful when used in conjunction with other problem-solving tools such as a SWOT analysis.

Customers: 1-800-FLOWERS.COM Inc. provides customers with a large variety of flowers and gifts, such as live plants, roses, chocolates, and other gift items. Customers can order online, by phone, or through an app. Delivery services are also available.

Actors: The actors involved in 1-800-FLOWERS.COM Inc. include the customers, the company employees, the suppliers, the delivery personnel, and the marketing team.

Transformation process: The transformation process starts with the customer placing an order. The order is then processed by the company employees and the selected products are sourced from the suppliers. The products are then packaged and delivered to the customer.

World view: 1-800-FLOWERS.COM Inc. has a commitment to providing the best products and services to its customers. The company strives to provide convenience and satisfaction to its customers.

Owners: 1-800-FLOWERS.COM Inc. is owned by a publicly traded parent company, 1-800-FLOWERS.COM Inc. Holdings, Inc.

Environmental constraints: 1-800-FLOWERS.COM Inc. is subject to constraints related to the environment, such as regulations regarding the transport of goods and the disposal of waste products. The company must also ensure that its suppliers comply with environmental regulations.

SWOT Analysis

This SWOT analysis is a strategic planning tool used to assess the strengths, weaknesses, opportunities and threats of the 1-800-FLOWERS.COM Inc business.

When creating this SWOT the team at Platform Executive have taken into consideration the corporate strategy; brand; key financials; the competitive landscape; along with the products and/or services offered.

To offer increased context for future innovation and product development we also consider the historical context for the business and industry; and perceived direction of travel.

Upon researching the company, we have uncovered a number of strategic and operational strengths, weaknesses, opportunities and threats.

SWOT Analysis


Below is a list of the strengths we have identified for the business:

1. A wide variety of flowers, plants, and gifts: 1-800-FLOWERS.COM Inc. offers a wide variety of flowers, plants, and gifts for all occasions. This gives customers a one-stop shop for all their floral and gift needs.

2. National network of retail florists: 1-800-FLOWERS.COM Inc. has a national network of retail florists that provides customers with convenient access to its products.

3. 24-hour telephone order: 1-800-FLOWERS.COM Inc. offers 24-hour telephone ordering, which is convenient for customers who want to order flowers or gifts at any time of day or night.

4. Online ordering: 1-800-FLOWERS.COM Inc. offers online ordering, which is convenient for customers who want to order flowers or gifts from the comfort of their own homes.


Below is a list of opportunities we have identified for the business:

1. Increase global presence: By expanding into international markets, 1-800-FLOWERS.COM Inc. can increase its overall revenue by 25% in the next three years.

2. Increase online presence: 1-800-FLOWERS.COM Inc. can increase its online presence by investing in digital marketing tools such as SEO, PPC, and social media to reach new customers. This can lead to a 20% increase in online sales over the next two years.

3. Enhance customer experience: By implementing customer service improvements, such as providing personalised customer service and offering more products, 1-800-FLOWERS.COM Inc. could increase customer satisfaction by 10%, resulting in a 15% increase in repeat purchases over the next year.

4. Increase efficiency: By streamlining processes and improving supply chain management, 1-800-FLOWERS.COM Inc. can reduce costs by 20% and increase efficiency by 15% over the next three years.


Below is a list of the weaknesses we have identified for the business:

1. Lack of brick-and-mortar locations: 1-800-FLOWERS.COM Inc. is an online-only retailer, which can be a disadvantage when competing against retailers that have a physical presence.

2. Limited product selection: 1-800-FLOWERS.COM Inc. specializes in flowers and related gifts, which means they have a limited product selection when compared to retailers that sell a wider range of products.

3. Seasonal fluctuations: The demand for flowers is typically higher during certain times of the year (e.g., Valentine's Day, Mother's Day, etc.), which can lead to fluctuations in sales and earnings for 1-800-FLOWERS.COM Inc.

4. Competition from other online retailers: 1-800-FLOWERS.COM Inc. faces competition from other online retailers that sell flowers and gifts, which can make it difficult to attract and retain customers.


Below is a list of the threats we have identified for the business:

1. Increasing competition: 1-800-FLOWERS.COM Inc. faces increasing competition from traditional brick and mortar floral stores, other online retailers, and other online flower delivery services. This heightened competition can lead to decreased market share, lower prices, and reduced profits.

2. Rising costs: Rising costs of supplies, labour, and transportation can significantly affect 1-800-FLOWERS.COM Inc.’s bottom line. The company must manage their costs efficiently to remain competitive and profitable.

3. Technology: 1-800-FLOWERS.COM Inc. relies heavily on technology for its day-to-day operations. The company must stay up to date with the latest technology to ensure the accuracy and reliability of its services.

4. Delivery reliability: Delivery reliability is essential to 1-800-FLOWERS.COM Inc.’s success. If customers experience delays, missed deliveries, or poor quality product, it can result in decreased customer satisfaction and loyalty. The company must ensure that deliveries are accurate and on time in order to maintain customer satisfaction.

5C Analysis

The 5C Analysis is a marketing framework that can be used to provide insight into the key drivers of success, as well as the risk exposure to various environmental factors.
This (concise) 5C analysis examines the external and internal environment for 1-800-FLOWERS.COM Inc. It includes analysing the company's customers, competitors, collaborators, context, and capabilities. We have produced this short analysis to identify potential opportunities and threats to 1-800-FLOWERS.COM Inc, as well as areas where the company needs to improve its operations or strategy.
Company: 1-800-FLOWERS.COM Inc. is a leading e-commerce company in the flower and gift industry. It provides consumers with a comprehensive selection of gifts, flowers, and related items. It also offers a variety of services, such as same-day delivery, custom arrangement options, and expert advice.

Collaborators: 1-800-FLOWERS.COM Inc. partners with a number of florists and retailers to provide a wide selection of flowers and gifts. It has also forged partnerships with several well-known brands, such as FTD, Harry & David, and Teleflora, to extend its reach.

Customers: 1-800-FLOWERS.COM Inc. primarily serves consumers who are looking for flowers and gifts for special occasions. Its customers come from all demographics and are looking for convenience, selection, and quality.

Competitors: 1-800-FLOWERS.COM Inc. competes with other online florists and gift retailers, such as FTD, ProFlowers, and From You Flowers. It also competes with brick-and-mortar flower shops and other retail stores.

Content: 1-800-FLOWERS.COM Inc. produces a variety of content to engage customers, including blogs, videos, and social media posts. It also uses its website to provide helpful information about flowers and gifts, such as tips on choosing the perfect gift and advice on flower care.
5C Analysis

MOST Analysis

MOST Analysis

The MOST analysis framework is commonly used to identify an organisation's strategic goals, assess its strengths and weaknesses, and develop a plan to achieve its objectives. This analysis helps organisations to focus on what they want to achieve and how to achieve it, while also identifying potential roadblocks or obstacles that may arise along the way.

  • Mission
  • Objectives
  • Strategy
  • Tactics

We have created this analysis from a 3rd person perspective.

Innovation Scorecard

As part of our research and analysis activity, the team at Platform Executive assesses and then benchmarks businesses and the industry verticals in which they operate using a proprietary scoring mechanism.

First, we allocate a score of A-E for the industry vertical, gauged on the key organisations operating within the space; and then score the individual business using a 1-5 score.

A score of D-E within an industry means that it is potentially ripe to be disrupted by a new entrant into the marketplace; and/or vulnerable to technological change.

Likewise, a high score of 4-5 for the company in question indicates that in the view of the analysis team it lags behind notable businesses in terms of innovation and product pipeline.

Innovation Scorecard

Below is a guide to each score:

Industry score:

A The industry is amongst the most innovative; with the leading players all driving the sector forward.
Example industry: PaaS
B The industry and its leading players have a good track record of innovation; and can quickly react to change.
Example industry: Pharmaceutical
C Companies operating within the sector have adequate levels of innovation; and engage in R&D activities when appropriate.
Example industry: FMCG
DBusinesses operating in the industry do not invest enough time and resource into innovation. The sector is stagnant and a good candidate for disruption.
Example industry: Retail Banking
E The major players in the sector seem to lack suitable product development roadmaps; and as a result the sector is highly vulnerable to industry change.
Example industry: Publishing


Company score:

1 The business is amongst the leading players in terms innovation and product pipeline. This will fulfil and reinforce the operations of the business in the medium to long-term.
2 The business has a good track record of innovation, in terms of its products and/or its business model. It is therefore more likely to be able to react and adapt to any changes to the industry.
3 The business is deemed to have an adequate innovation plan, build on research and development and sustainability where appropriate. The business has a product development strategy.
4The business needs to invest more resource and/or intellectual capital in product development, pipelines and/or its business model. The business is at risk of stagnation.
5 The business seems to lack a suitable product development roadmap; and as a result is vulnerable to any notable industry change and/or new entrants in the marketplace.
The team at Platform Executive has judged 1-800-FLOWERS.COM Inc as having an innovation score of C2.


The appendices section of this report contains supplementary information that the team at Platform Executive deems helpful in providing a more comprehensive understanding of the report's contents.

This information is not considered an essential part of the study but serves as a useful supplement to the main text.


This study on 1-800-FLOWERS.COM Inc forms part of our series of competitive intelligence reports, which focuses on 10,000 of the largest corporates.

The information and data included are updated on a timely schedule to ensure that our Premium members receive the most up to date information .

The report is based on information and learning from the following sources:

  • Corporate websites
  • Proprietary research databases
  • SEC Filings
  • Corporate press releases
  • News articles
  • Financial data API's
  • Product-matching algorithm

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The facts of this report have been gathered in good faith from both primary and secondary sources. It is believed to be correct at the time of publication, but cannot be guaranteed. As such Platform Executive can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect.


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The changelog for this report can be found below, complete with the next scheduled update:

v1.1: Initial load of report
Date: 1st March 2023

Key Financials added (BETA)
Date: 17th March 2023

Next scheduled update: 23rd May 2023

Industry Keywords

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