Apple launches its new $549 AirPods Max headphones

Platform News: Apple logo

Apple has unveiled its new AirPods Max, a set of wireless over-ear cans at $549 apiece, pricier than a few of its popular mobile and tablet goods, at a step likely to boost sales over the December holiday period.

The new AirPods, which will consume around 20 hours battery life, will likely be shipped from Tuesday, Apple stated.

Since over-ear headphones produce a seal around the ear, they’re capable of providing higher sound quality than in-ear devices and remain the standard form factor in professional studios.

The business also said Tuesday that pricing for its foundation, in-ear AirPods version and AirPods Pro version would remain the same at $159 and $249, respectively.

The company said the AirPods Max contains nine-microphones and two of its H1 chips, Apple’s custom-designed audio processor. The microphones decrease wind noise on phone calls, provide sound cancellation and adjust audio levels in real time using microphones inside the ear cups.

The organization’s last quarter results showed a rise in earnings in its own accessories unit, even as revenue in the flagship iPhones fell 20.7%, the steepest quarterly drop in a couple of years. For the organization’s financial 2020, accessories sales were up 16% at $53.8 billion, while iPhone earnings were down 3% at $137.8 billion.

Related article:
Tencent extends warranty for Nintendo Switches in China as virus hits sales

Apple had launched its latest iPhone range with faster 5G connectivity in October, a month later than its customary September release, as a result of pandemic-linked delays.

The company also said Apple Fitness+, its $10 a month fitness subscription support, will be started on December the 14th. Shares of Pelton Interactive Inc, which also offers virtual fitness classes that have been down 2 percent in before-market trading.

The team at Platform Executive hope you have enjoyed the ‘Apple launches its new $549 AirPods Max headphones‘ article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Munsif Vengattil and Ayanti Bera in Bengaluru and Stephen Nellis in San Francisco. Editing by Sriraj Kalluvila and Bernadette Baum.

Stay on top of the latest developments across the platform economy and gain access to our problem-solving tools, proprietary databases and content sets by becoming a member of our community. Premium subscription plans start from just $16 per month.

Share this Article