Twitter launches subscription-based feature “super follows”

Platform News: Twitter App

Twitter Inc launched a “super follows” feature on its social media platform on Wednesday, which would allow creators to generate monthly revenue by sharing subscriber-only content with their followers.

People in the US and Canada using iOS can super follow a select group of people within the US, the company said, adding that it would roll the feature out to people using iOS globally in the next few weeks.

In February, the company had outlined plans, which included tipping and paid subscriptions to “super follow” some accounts, to attain at least $7.5 billion in annual revenue and 315 million monetizable daily active users (mDAU) by the end of 2023.

Creators can set a monthly subscription of $2.99, $4.99 or $9.99 a month to monetize bonus, behind-the-scenes content for their most engaged followers through the feature, Twitter said.

Earlier in the day, Twitter said it would launch a safety feature that allows users to temporarily block accounts for seven days for using harmful language or sending uninvited replies. Hopefully, this new feature will enable Twitter to move away from the organised censorship agenda groups have on the platform. If that is that is the case, it is a welcome move.

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The team at Platform Executive hope you have enjoyed the ‘Twitter launches subscription-based feature “super follows”‘ article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Sahil Shaw in Bengaluru. Editing by Amy Caren Daniel. Comment by Rob Phillips.

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