Twitter has said it will roll out a new subscription product initially in Australia and Canada called Twitter Blue, which will let paying users edit their tweets before posting and change the colour theme of their app.
Details of the feature were first uncovered last month by software engineer Jane Manchun Wong, who is well-known in the tech industry for reverse engineering apps and discovering new features before they are officially launched.
Twitter Blue is the social media company’s first subscription offering, and a significant move as it works to gain a new consistent source of revenue and expand beyond its core business of selling advertising on the platform.
Avid Twitter users, who for years have demanded an “edit” button to fix typos in their tweets, will now be able to set a timer of up to 30 seconds, giving them a window to click an “undo” button and edit tweets before they are posted. The struggling social media player has sought new ways in which to monetize the platform as many small businesses have begun to look in more detail at ROI from their advertising spends.
The new feature will also let users organize their saved tweets into bookmark folders, so they can easily find content later.
Long threads of multiple tweets will be easier to read through a new “reader mode” on the service, Twitter said.
Twitter Blue will cost C$3.49 (approximately $2.90) or A$4.49 (approximately $3.48) per month in Canada and Australia respectively.
The service will cost $2.99 per month in the US according to app details in Apple’s App Store.
Twitter Inc did not provide details on when Twitter Blue would be available to US users.
The team at Platform Executive hope you have enjoyed the ‘Twitter begins rolling out subscription product to undo tweets‘ article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Sheila Dang. Editing by Stephen Coates. Comment by Rob Phillips.
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