Reddit has said it would launch several real-time features, including voting animations and typing indicators, some of which are already available on rival apps operated by Facebook and Twitter.
The company said these new features were being introduced to boost engagement on the platform that has fuelled a ‘meme-stock’ frenzy in the recent past.
While Reddit has been a well-known internet name for years, attracting millions of experts and enthusiasts to its niche discussion groups, it has trailed behind other major social media sites in terms of its development as a business.
Reddit’s new features are a departure from its current interface that so far provided no live information on topic pages and threads.
Users would now see dynamic animations indicating new comments, upvotes and downvotes, Reddit said. They would also be shown anonymous avatars when two or more people are reading or looking to comment on a post.
Reddit, which was valued at $10 bln in a funding round in August, is seeking to hire investment bankers and lawyers for an initial public offering, two people familiar with the matter told Reuters in September.
The team at Platform Executive hope you have enjoyed the ‘Reddit rolls out real-time features to keep users engaged‘ article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Akash Sriram in Bengaluru. Editing by Ramakrishnan M.
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