Organisers of the Facebook ad boycott ask EU businesses to join campaign

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Organisers of a Facebook advertising boycott stated on Thursday the effort would”not go away” until their concerns were addressed and they would request advertisers in Europe to combine their origin.

The campaign, set up in June from US civil rights groups, aims to force the world’s largest social media company to take concrete actions to block hate speech and misinformation from its platform in the wake of George Floyd’s death in May.

‘STOP THE HATE FOR PROFIT’ CAMPAIGN

Facebook CEO Mark Zuckerberg has not yet taken the”type of meaningful action that we want to see”, the “Stop Hate for Profit” campaign stated in a press release, adding that many companies weren’t prepared to come back to the platform.

It comes as Facebook, along with other big tech giants, came under fire on Wednesday in a US congressional hearing for the alleged misuse of market power.

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“Some of the most iconic brands in the world” had pulled millions of dollars in advertising from Facebook because the beginning, the campaign said, including the motion would continue until Facebook made”reasonable changes”.

Mr Floyd, a 46-year-old African-American man, died for nine minutes after a police officer knelt on his throat. His departure has sparked worldwide protests against police brutality and inequality.

10 changes it needs were outlined by the effort, such as permitting victims of harassment to talk with a Facebook worker and providing refunds to manufacturers whose advertisements appear next to content that is later removed.

Facebook has said before in July it had been “grateful” to those groups for their “continued engagement.”

The team at Platform Executive hope you have enjoyed this news article. Initial reporting via our content partners at Thomson Reuters. Reporting by Katie Paul in San Francisco and Kanishka Singh in Bengaluru; Editing by Ana Nicolaci da Costa.

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