Facebook has said it is testing a new, less data-intensive version of its picture and video-sharing app Instagram in India, a key growth market for the US social networking giant.
The app, Instagram Lite, is significantly less that 2MB in size, which will allow it to run smoothly on low-memory smartphones and extend its user base, the Menlo Park, California-headquartered company stated.
The company is relaunching the Lite app after shutting down a previous edition, which operated mostly in emerging markets, before this season.
“With the test of Instagram Lite… we’re aiming to democratize expression and creativity for a greater number of people in India,” Instagram vice-president of merchandise Vishal Shah stated at Facebook’s first ‘Fuel for India’ occasion, where the company showcased its services and products.
“We’re also hoping to gain valuable insights before a global rollout of Instagram Lite.”
India is Facebook’s biggest market by consumers.
Speaking at the event, WhatsApp India head Abhijit Bose stated the messaging app, that has 400 million consumers in the nation, will seem to sell health insurance via partners like SBI General Insurance to consumers by the end of the year.
India’s flagship payments processor last month gave Facebook much-delayed approval to establish WhatsApp obligations in India, but capped the rollout of the agency in 20 million users.
The approval is an increase for Facebook that is looking to use payments as a means to widen its base in India, among the world’s fastest-growing net services markets.
The team at Platform Executive hope you have enjoyed the ‘[post_title]’ article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Sankalp Phartiyal. Editing by Jan Harvey and Hugh Lawson.
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