Facebook denies fuelling polarization, launches tools to control feed

Platform News: Facebook the smartphone app in-front of monitors

Facebook will let its users customize their content feed and give them control over who can comment on their public posts, the social media giant has said.

The company will also offer a Feed Filter Bar that would allow users to switch between algorithmic ranking of their feed or show content in the order it was posted.

The changes come as the world’s largest social network has been under fire for amplifying hate speech and misinformation globally across its platforms.

Users can manage the comments for any public post by choosing from options such as anyone who can view the post can comment or only people and pages they tag, Facebook said in a post on its blog.

Separately, Nick Clegg, VP of Global Affairs at Facebook and former Deputy Prime Minister of the UK, claimed in a Medium post that the company’s algorithms do not lead to polarization.

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“The reality is, it’s not in Facebook’s interest — financially or reputationally — to continually turn up the temperature and push users towards ever more extreme content,” the former politician said.

He also noted that majority of Facebook’s revenue comes from advertising, and advertisers would not want their brands and products displayed right next to “extreme or hateful content.”

The team at Platform Executive hope you have enjoyed this news article. Translation from English to a growing list of other languages via Google Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Akanksha Rana in Bengaluru. Editing by Shinjini Ganguli.

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