Google to pay some publishers for content

Platform News: Google search engine

Google has taken a step towards resolving its spat with publishers, saying it would pay some media groups in Australia, Brazil and Germany for high-quality content and expects to do more deals, but others were sceptical.


  • Google states it is willing to pay some media groups in Australia, Brazil and Germany for content and expects to do more deals
  • The company has spent years not paying publishers for content, making some publishers sceptical of the move
  • Some suspect the move relates (indirectly) to potential loss of legal protections for platforms

The internet giant has for years tried to fend off demands for payment from news publishers worldwide in return for using their content, with European media groups among their fiercest critics.

“Today, we are announcing a licensing programme to pay publishers for high-quality content for a news experience launching later this year,” Brad Bender, Google’s VP for news, said in a blogpost.

Related Article:
Google to let sites block personalised ads under California privacy law

“We will start with publishers in a number of countries around the globe, with more to come soon,” he said, without providing financial details.

A German media executive said Google’s payments were an adequate contribution.

“Not too much, but not peanuts either. This is a huge paradigm shift! Five years ago that would have been unthinkable,” the executive said.

The new product will be available on Google News and Discover. Bender said Google would also offer to pay for free access for users to read paywalled articles on a publisher’s site where available.

The European Publishers Council was lukewarm, saying that it should be the norm for dominant platforms to pay for content which they profit from.

“The current state of play, whereby no licences are concluded with Google, is an unacceptable exception,” council Executive Director Angela Mills Wade said.

Publishers involved in the project are Germany’s Der Spiegel, Frankfurter Allgemeine Zeitung, Die Zeit and Rheinische Post, Australian groups Schwartz Media, the a The Conversation and Solstice Media, and Brazil’s Diarios Associados and A Gazeta.

Related Article:
Google to make verification mandatory for all advertisers

France’s competition authority has ordered Google to pay French publishers for their content while Australia said it would force the company and Facebook to share advertising revenue with local media groups.

Via our content partners at Reporting by Foo Yun Chee. Additional reporting by Klaus Lauer in Frankfurt. Editing by Barbara Lewis and Jonathan Oatis.

Share this article