Google to pause US political ads ahead of presidential inauguration

Platform News: Google movements

Google will stop selling political ads referencing US elections over its various platforms until at least the 21st of January, following last week’s violence at the Capitol, according to an email to advertisers seen by journalists.

The email said the action was taken “following the unprecedented events of the past week and ahead of the upcoming presidential inauguration,” that takes place on Jan. 20.

In a statement, Google said it would “temporarily pause all political ads in addition to any ads referencing impeachment, the inauguration, or protests at the US Capitol.”

The move, to take effect on Thursday, will make no exceptions for information organizations or merchandisers running advertisements.

On December the 10th, Google had raised a temporary ban on election-related advertisements, which took effect after polls closed in the November US presidential election and aimed to curb misinformation and other abuses on its own platforms.

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A Google spokeswoman said the firm was using a restricted version of its “Sensitive Event” coverage as the Jan. 6 storming of the US Capitol building in Washington DC by supporters of President Trump, which meant it didn’t allow ads referencing the political violence in the Capitol.

The policy seeks to prohibit content which possibly capitalizes on occasions like public health emergencies or natural disasters.

From the email, that was first reported by Axios, Google also reminded advertisers of its policy against ads that promote hate or incite violence. “Given the events of the last week, we are extremely vigilant about enforcing on any ads that might reasonably be construed as crossing this line,” it stated.

The team at Platform Executive hope you have enjoyed this news article. Translation from English to other languages via Google Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Elizabeth Culliford in New York and Eva Mathews in Bengaluru. Editing by Mark Potter and Matthew Lewis.

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