Google hit with third lawsuit as US states sue over search dominance

Platform Industry: Google search engine

Google faced its third major lawsuit in two weeks as some 38 US states and territories accused the $1 trillion search titan of abusing its market power to attempt to make its search engine as dominant inside automobiles, TVs and speakers since it is in mobiles.

The litigation against the company’s parent Alphabet Inc follows years of complaints which it and other big tech firms including Facebook and Amazon use their massive market power to smite competitors in pursuit of profits.

The states requested the court to locate Google guilty of violating law and to order an end to any arrangements or other behaviour it finds to be exclusionary. It increased the possibility of requiring strength sales but did not go into detail.

The states did not ask for monetary relief,” said Nebraska Attorney General Doug Peterson.

We fortunately have remedies that are much broader in scope,” he said.

In its reply to the lawsuit, Google reiterated its view that competition within hunt was tough, saying its competitors included TripAdvisor and Expedia and any changes it made had been to benefit consumers.

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The states are asking for their litigation to be consolidated with one filed with the Justice Department in October, according to a statement from the Colorado attorney general’s office.

The complaint filed on Thursday concentrates on Google’s search business and research advertising, and what they said was an effort by Google to use exceptional agreements to also dominate newer technologies. The lawsuit claims, by way of instance, that Google bars apparatus which use Google Assistant from including rival virtual assistant technology like Amazon’s Alexa.

The accusation builds on issues publicly expressed by speaker manufacturer Sonos along with other companies that say Google has acted to grow its market power.

In 1998, Miller was among more than a dozen state attorneys general who sued Microsoft Corp, then the reigning tech giant.

The complaint also alleges that Google utilizes its SA360 software, which advertisers use to buy search ads and which will be impartial, in order to steer ads toward its search engine and away from Microsoft’s competing search engine Bing.

Like Wednesday’s lawsuit by Texas, the new complaint also redacts many passages, masking internal correspondence used to back up claims.

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The complaint additionally alleges that Google’s search favours its own services, such as its tool for locating technicians or vacation accommodations, and will reveal competitors who offer the same technical services down in search results.

Google shares were down 1% on Thursday afternoon.

The national government’s complaint from October, which 14 other countries have united, accused the giant of behaving unlawfully to keep its position in search and advertising online. On Wednesday, a group of Republican lawyers general headed by Texas filed a separate lawsuit centred on Google’s dominance of electronic advertisements.

These lawsuits, along with two filed against social networking giant Facebook this month, claim to be the biggest antitrust cases in a production, as large as the lawsuit against Microsoft registered in 1998. That lawsuit was credited with clearing the way for the explosive development of the internet.

The series of complaints mark a rare moment of agreement between Democrats and the Trump government, whose criticisms seem to focus less on antitrust worries and more on allegations the platforms stifle conservative voices. Both progressive and moderate Democrats have praised the government’s litigation.

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The team at Platform Executive hope you have enjoyed this news article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Diane Bartz in Washington and Paresh Dave in Oakland, California. Additional reporting by David Shepardson. Editing by Chris Sanders and Lisa Shumaker.

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