Comment: Why Australia is right to challenge Google and Facebook

Platform News: Bing, the search engine from Microsoft

It has been a pleasant surprise to see the Australian government holding its ground against Google, Facebook and the tech Oligarchs attempting to exert near total control over commerce, currency, media, culture, speech and thought.

The French government has done it. Australia’s government is doing it. It’s now time for lawmakers in the United Kingdom and United States to step up and reject the bullying monopolistic practices of the 21st century Robber Barons and level the playing field.

Leave it much longer and the unbalancing of our economies and public discourse will be permanent. No two companies have ever been this close to owning the delivery of information, of measurement; and method of communication as Google and Facebook are right now.

In terms of search… who wins and loses if Google leaves?

Sure, the approximately 1,700 employed directly by Google in Australia might find their current roles in doubt. The majority of the highly qualified staff will speedily find new work. Along with these employees, the laziest search engine optimisation and search engine marketing agencies with a vested interest in maintaining the status quo will be temporarily disrupted. The panic and outrage being spread on LinkedIn by the owners of these SEO/SEM agencies due to merely the threat of change is quite revealing.

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In addition to this, you could make the argument that commerce will be temporarily impacted, whilst the local market stabilises, however the impact will likely by minor. It is worth remembering that their are a number of viable search options available right now, including Microsoft’s Bing search engine, the privacy-focused DuckDuckGo and others.

Below is a brief list of just some of the free-to-access search engines currently available:

That said, more interesting is the scope for new entries into the marketplace and the kind of innovation and change we saw in the space in the mid to late 1990’s.

This could be the start of a something far better for all.

The team at Platform Executive hope you have enjoyed this news article. Translation from English to other languages via Google Cloud Translation. Commentary by Rob Phillips.

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