Australian regulator sues Google over personal data use

Google

Australia’s competition regulator has launched court proceedings against Google for allegedly misleading consumers about the enlarged use of private data for targeted advertisements.

KEY POINTS:

  • The Australian Competition and Consumer Commission has launched legal action against Google
  • The ACCC claims stated Google didn’t explicitly obtain necessary approval, or properly notify consumers about a move to unite personal info in Google accounts with actions on non-Google websites
  • The regulator alleges Google utilised the data to improve advertisements

The situation by the Australian Competition and Consumer Commission (ACCC) from Federal Court stated Google didn’t explicitly obtain approval nor properly notify consumers about a 2016 move to unite personal information in Google accounts with actions on non-Google websites that use its technology.

The regulator stated this practice allowed the Alphabet Inc device to connect the titles and other methods to identify consumers elsewhere.

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Google did not immediately respond to your request for comment.

The movement from the ACCC comes amid heightened attention in a lot of the planet on data privacy. US and European lawmakers have recently stepped up their focus on technology businesses treat user information because of privacy concerns.

“Misled Australian Consumers”

“We are taking this action because we consider Google misled Australian consumers about what it planned to do with large amounts of their personal information, including internet activity on websites not connected to Google”, ACCC Chairman Rod Sims said in a declaration.

The regulator alleges Google utilised the data to improve advertisements – a key source of earnings – and that it didn’t make clear to consumers about changes in its privacy policy.

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The regulator didn’t say what it wanted the court to do, including that it’s registered the claim on a “confidential basis pending claims by Google.”

The team at Platform Executive hope you have enjoyed this news article. Initial reporting via our content partners at Reuters. Reporting by Nikhil Kurian Nainan in Bengaluru. Editing by Shri Navaratnam.

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