Facebook is changing its deepfake policy

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Facebook Inc has said it will remove deepfakes and other manipulated videos from its platforms if they have been edited. However, the Menlo Park, California-based social media giant will not remove anything that is deemed parody or satire.

The move is aimed at curbing misinformation ahead of the coming US presidential election in November 2020.

The company would also remove misleading media if it was a result of technologies like AI that “merges, replaces or superimposes content on to a video, making it appear to be authentic”, Monika Bickert, Facebook’s VP of Global Policy Management said in a blog entry posted on the 6th of January.

Just last year, the social media giant refused to remove a heavily edited video that was designed to make the Democrat House Speaker Nancy Pelosi appear to be struggling to construct coherent sentences.

Facebook went on to say that, “this policy does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words”.

One question worth asking is how the company would determine what was parody.

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Facebook operated properties have been on the receiving end of much criticism over its various content policies. For example, Democrats have blasted the company for refusing to fact-check political ads, while the GOP have repeatedly accused it of discriminating and even silencing conservative opinions. Facebook denies any bias.

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