Germany’s media, internet and advertising industries have filed an antitrust complaint against Apple Inc, alleging that new iPhone privacy settings represent a market abuse and a violation of competition law.
The filing, to the German Federal Cartel Office, came as Apple was due to roll out a new transparency framework that would require users to opt in to being tracked for the purpose of advertising.
“As a result of these one-sided measures, Apple is effectively shutting out all competitors from processing commercially relevant data in its ecosystem,” several business associations said in a joint statement.
The plaintiffs filing the complaint included Germany’s main newspaper publishing lobby group and its advertising federation.
Apple rejected their arguments, saying the new privacy framework to be contained in its iOS 14 software strongly upheld personal privacy, which it described as a human right, and the EU’s privacy laws.
“A user’s data belongs to them and they should get to decide whether to share their data and with whom,” Apple said in a statement.
“With iOS 14, we’re giving users the choice whether or not they want to allow apps to track them by linking their information with data from third parties for the purpose of advertising, or sharing their information with data brokers.”
The Federal Cartel Office confirmed receipt of the complaint, first reported by the Financial Times, and said it would be examined. A similar complaint was rejected last month by the French competition regulator.
The team at Platform Executive hope you have enjoyed this news article. Translation from English to a growing list of other languages via Google AI Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Matthias Inverardi and Klaus Lauer. Writing by Douglas Busvine. Editing by Bill Berkrot.
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