Walmart’s Flipkart starts wholesale e-commerce service in India


India’s Flipkart established an online wholesale service for mom-and-pop stores and other small businesses on Wednesday, since the Walmart-owned business seeks to compete with Amazon at a battleground marketplace for e-commerce.

“Flipkart Wholesale”, also called a smartphone program, currently sells apparel in the towns of Bengaluru, Gurugram and Delhi. It plans to expand to 20 more cities and also offer markets by the end of the year, Flipkart said in a statement.

It also hopes to record more than 200,000 goods in two weeks and also have 50 brands and 250 local manufacturers in the next few days, the business added.

Flipkart, majority-owned from Walmart Inc, purchased the US retail giant’s wholesale business in India in July. Inc along with other e-commerce players such as online grocery upstart JioMart – backed by billionaire Mukesh Ambani – have been wooing India’s mom-and-pop shops, considered the backbone of the economy.

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Ambani’s Reliance Industries Ltd has raised over $20 billion this year from global investors including Facebook and Google because of its digital arm, which will be expected to encourage JioMart.

“Flipkart Wholesale” will face competition from comparable services from Amazon along with other firms including Tencent-backed startup Udaan.

The team at Platform Executive hope you have enjoyed this news article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Sachin Ravikumar. Editing by Krishna Chandra Eluri.

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