Amazon pitches early holiday shopping with autumn ‘Prime Day’ event

Amazon has begun 48 hours of promotions as part of “Prime Day,” a tightly watched marketing event the platform had postponed as a result of operational challenges in the ongoing COVID-19 pandemic.

The event, generally held in July to boost summer sales, is presently a kick-off to what will be an earlier holiday buying season. The member-only discounts are a vital way Amazon markets Prime, a fast-shipping and media-streaming service which incentivizes subscribers to do more purchasing on Amazon.

Rivals Walmart Inc and Target Corp are meanwhile hosting promotions at the same time. Online sales may prove critical for retailers as the pandemic forestalls the common crowds at shops following the US Thanksgiving holiday.

In the pandemic’s beginning, Amazon was focused on sending essential items to shoppers. Now its intent is to help clients with their vacation lists on Prime Day, said Jamil Ghani, a company vice president.

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“It kicks off the holiday season,” he told journalists at our partner news agency Reuters last month.

Amazon is attracting the event to Turkey and Brazil for the first time. In Latin America, Amazon has faced an uphill battle with local rivals.

A report by news site Reveal said the week around the year’s Prime Day was the most dangerous for harms at Amazon’s fulfilment centres, prompting criticism with a prominent marriage.

“Amazon’s Prime Day means more injuries and unacceptable levels of stress for its workforce,” Stuart Appelbaum, president of the Retail, Wholesale and Department Store Union, said in a statement.

During a global pandemic it may well push workers beyond their limit,” he said.

Amazon disputed the claims, stating workers’ performance expectations and injury rates are not higher during the holiday season.

“The safety of our employees is our top priority,” it said in a statement.

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The team at Platform Executive hope you have enjoyed this news article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Reporting by Jeffrey Dastin in San Francisco. Editing by Stephen Coates.

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