Amazon drops French Black Friday ad campaign as lockdown starts

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Amazon is withdrawing advertisements for pre-Black Friday reductions in France, after the government said the effort was unfair to small shops at time when a coronavirus lockdown has forced them to close.

France entered its next nationwide lockdown on Friday to try to include a surge in diseases. The curbs imposed under it include the closure of non-essential stores.

A spokeswoman for Amazon reported the group had agreed to halt its radio advertising campaign around pre-Black Friday revenue.

A page with discounted items under the header “Black Friday ahead of time” was reside on its French website on Saturday, however.

Junior Economy Minister Agnes Pannier-Runchaer stated she had asked Amazon to suspend the campaign.

A reduction buying day that happens globally, Black Friday usually coincides with the Friday of the US Thanksgiving Weekend.

Amazon’s French effort was due to run between October the 26th and November the 19th.

The internet retailer had to shut some of its warehouses in France during the nation’s first lockdown this spring, even after clashing with unions over sanitary conditions .

Pannier-Runacher, requested if Amazon will be allowed to keep up a campaign for Black Friday sales this year, said it was not yet obvious. “It’s a matter we will have to work on with all retailers,” she said.

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French restaurants, cafes and stores not selling essential goods will need to shut for the next two weeks.

The restrictions sparked an outcry across the nation over bookstores in particular, together with opposition politicians and literary figures calling for them to stay open.

Fnac Darty, which sells novels as well as electronic goods, said on Friday it would shut down its culture section in coming weeks from solidarity, after string stores came under fire as a few will remain open.

The team at Platform Executive hope you have enjoyed the ‘Amazon drops French Black Friday ad campaign as lockdown starts‘ article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Sarah White. Editing by John Stonestreet.

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