No products in the cart.

Alibaba creates virtual idol to promote Olympics merchandise

HomeLatest Platform NewsOnline MarketplacesAlibaba creates virtual idol to promote Olympics merchandise

Chinese e-commerce giant Alibaba Group Holding has released a virtual idol promoting the 2022 Beijing Olympics, riding on a trend that has swept China.

Named “Dong Dong,” the virtual idol, a computer-generated character, is “a passionate, Beijing-born 22-year-old woman who loves winter sports,” according to Alibaba’s description.

Since early February she has appeared in nightly broadcasts via Taobao Live, Alibaba’s livestreaming services.

In her hours-long livestreaming sessions, Dong Dong can be seen sharing bits of Olympics-related trivia, promoting Olympics-related merchandise, and dancing.

Dong Dong was created by DAMO Academy, Alibaba’s research arm for advanced technology.

Virtual idols have gained massive popularity in China over the past few years. Chinese consultancy iiMedia estimated that the virtual idol market in China would reach a value of 6.22 billion yuan (approximately $978 million) in 2021.

Among the most famous virtual idols is Luo Tianyi, a pop singer with over 5 million followers on China’s Twitter-esque social media site Weibo.

Created by Shangha-based Shanghai-based Henian Information Technology Co. Ltd, Luo Tianyi performed an original Olympics-themed song during the run-up to the games.

The team at Platform Executive hope you have enjoyed the ‘[post_title]’ article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Josh Horwitz. Editing by Richard Pullin.

Related article:
Latin American's MercadoLibre's loss widens on higher taxes

You can stay on top of all the latest developments across the platform economy, find solutions to your key challenges and gain access to our problem-solving toolkit and proprietary databases by becoming a member of our growing community. Platform Executive has two membership tiers, Community (FREE) and Premium ($195 per year), which offer different levels of access to our products and services.