Samsung weighs dropping Bixby as Google dangles new deal

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Samsung is currently considering dropping its Bixby virtual helper and Galaxy Apps Store from its devices as part of a international deal with Google, based on correspondence seen by journalists.

But Samsung said it has no plans to drop Bixby or Galaxy Store out of its devices, stating both services are still an important part of the Galaxy ecosystem.

“We remain committed to our own services and ecosystem,” it said in a statement.

Google has attempted for years to get Samsung Electronics Co Ltd, the world’s leading mobile device manufacturer by units sold, to fall its own services and give greater prominence to Google’s search, Assistant and Play Store programs, as demonstrated by a person previously involved in the connection.

The search giant, whose Android software powers phones from Samsung and dozens of other businesses, sometimes provides manufacturers a part of advertising revenue generated from Google programs.

However, Samsung has clung to promote its own apps, where it can collect all the earnings, even though years of user interest and glitches.

The strategy has been challenged in recent months, though, since the novel coronavirus pandemic along with earnings has hurt and prompted many companies to shutter search and projects for new earnings.

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Exact financial details under discussion between the companies weren’t able to be determined. However, Google is hanging more rewarding terms for Samsung than in deals when it retreats according to a source.

Google said that it regularly discusses ways to improve the consumer experience and that Samsung stays free to make its own program store and helper.

Bloomberg first reported Tuesday that the companies negotiated a new deal.

The team at Platform Executive hope you have enjoyed the ‘Samsung weighs dropping Bixby as Google dangles new deal‘ article. Initial reporting via our content partners at Thomson Reuters. Reporting by Paresh Dave and Hyunjoo Jin. Editing by Stephen Coates.

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