Mobile game maker Scopely has announced that it has acquired the co-creator of its popular word game “Scrabble Go”, in a bid to expand a games portfolio that already includes titles like “Looney Tunes World of Mayhem” and “The Walking Dead: Road To Survival”.
Financial terms of the acquisition of Los Angeles-based PierPlay were not disclosed by Scopely, which had also bought Walt Disney Co’s FoxNext Games, the maker of “Marvel Strike Force”, back in January of this year.
“Scrabble Go”, whose popularity rocketed in the launch month itself, is the mobile version of the iconic board game where two or more players join tiles or letters to form words and earn points.
The game, which sprung out of a partnership with toymakers Mattel Inc and Hasbro Inc, is currently seeing 2.5 million daily active users with an average play time of 100 minutes, Scopely said.
Since its launch on the 5th of March, “Scrabble Go” was downloaded over 10 million times globally and raked in over $1.2 million in user spending, according to data from analytics firm Apptopia.
Videogame sales and downloads have witnessed significant growth over the past two months as a result of global COVID-19 lockdowns.
Electronic Arts has been the home to the previous mobile version of the word game, which will be available until June 5, Scopely said earlier in a blog post.
Scopely, which boasts actor Arnold Schwarzenegger as one of its shareholders, had raised $200 million in its latest funding round in March, bringing its total valuation to $1.9 billion.
The team at Platform Executive hope you have enjoyed the ‘Mobile game start-up Scopely buys ‘Scrabble Go’ co-creator‘ article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Ayanti Bera in Bengaluru and Lisa Richwine in Los Angeles. Editing by Maju Samuel.