YouTube is rolling out its own version of societal networking competitor TikTok, a new short-form video service named Shorts, enabled within its video-sharing platform.
YouTube will test the attribute in India during the upcoming few times and then expand to more states in the coming months, ‘said in a blog article on Monday.
YouTube’s new product, which will compete with Facebook’s Reels and TikTok, will allow users capture brief mobile-friendly vertical videos and then add exceptional effects and soundtracks pulled out of a music library.
The statement also comes as Oracle Corp and China’s ByteDance team up to maintain TikTok operating in the United States, beating Microsoft Corp and others in a deal organised as a partnership as opposed to an outright sale.
YouTube’s entry to the short-form video service area coincides with TikTok’s ban in one of its biggest market, India, after the country’s escalating tensions with China.
The team at Platform Executive hope you have enjoyed the ‘News short: YouTube to launch TikTok-like product‘ article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Akanksha Rana in Bengaluru. Editing by Shinjini Ganguli and Amy Caren Daniel.
To stay on top of the latest developments across the platform economy and gain access to our problem-solving tools and comprehensive content sets, you can become a member for just $7 per month.