Sweden’s NENT expects over 700,000 new Viaplay subscribers this year


Nordic Entertainment Group (NENT) has raised its target for its streaming service Viaplay to over 700,000 new paying subscribers this past year, since viewers have continued to increase over the summer months, it has said.

NENT, which increased the goal to 600,000 subscribers in June, said the new target would represent an yearly subscriber growth of over 30 percent.

The business said in May it would establish Viaplay, that has over 2.5 million paying subscribers in Sweden, Norway, Denmark, Finland and Iceland, at the Baltic states in the initial quarter of 2021.

“This latest upgrade to our paying subscriber target shows the relevance of our offering and the strength of our strategy, and would take us to the 3 million milestone in the Nordics, with Q4 the stronger of the two remaining quarters,” Nordic Entertainment Group Chief Executive Anders Jensen stated in Wednesday’s announcement.

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The organisation, which also provides free and pay TV as well as radio, was spun off from E-sports and gambling group MTG in 2018.

The team at Platform Executive hope you have enjoyed this news article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Helena Soderpalm.

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