Spotify launches ‘Netflix Hub’ on its app to attract fans

Platform News: Spotify music streaming app based out of Sweden

Music streaming platform Spotify Technology has said it has introduced a new hub where fans can listen to all the official soundtracks, playlists and podcasts related to Netflix Inc’s shows.

The Netflix Hub, as the companies are calling the new feature, will contain playlists from hit shows such as “Money Heist” and “Bridgerton”, as well as the official soundtrack from shows such as “Squid Game”. It can be accessed by both free and premium listeners.

The hub would also contain Netflix-tied podcasts including “Okay”, “Netflix Is A Daily Joke” and “The Crown: The Official Podcast”, the Swedish company said in a blog post.

Spotify, which saw a rise in premium subscribers in the third quarter, has benefited from the pandemic as people turned to its music platform to stay entertained. But with growing competition from Apple Music and Amazon Music, Spotify is looking at introducing new features to attract more subscribers.

Earlier in 2019, it had also collaborated with Disney to create the Disney Hub.

Spotify said subscribers across the US, Canada, Australia, New Zealand, the United Kingdom, Ireland and India will have access to the hub.

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The team at Platform Executive hope you have enjoyed the ‘Spotify launches ‘Netflix Hub’ on its app to attract fans‘ article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Tiyashi Datta in Bengaluru. Editing by Krishna Chandra Eluri.

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