Live audio app Clubhouse has removed its invite system so that anyone can join the platform, it has announced.
The social app, which saw explosive early growth during the COVID-19 pandemic, previously required people to be invited by an existing user or request to join a waitlist. It said in a blog post that it had always planned to open up the app but that invites had been a way of tempering user numbers. The ‘invite only’ strategy was initially implemented by Facebook and also worked well.
“We know there will be many more ups and downs as we scale, and competition from the large networks will be fierce,” the company wrote in its post.
Clubhouse said it had added 10 million people since launching on Android in May. Estimates from online analytics firm Sensor Tower found the app had reached about 7.8 million global installs in June, up from 3.7 million the previous month.
The company, which said its team had scaled upwards since January, from just 8 people to 58 people. It also launched a direct messaging feature last week.
The team at Platform Executive hope you have enjoyed this article. Automatic translation from English to a growing list of languages via Google AI Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Elizabeth Culliford. Editing by Barbara Lewis.
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