Reliance to embed e-commerce app into WhatsApp within six months: Mint

Platform News: Facebook and WhatsApp messaging service

Reliance Industries plans to market its e commerce app JioMart into WhatsApp within six months, financial website Mint has reported, as the Indian conglomerate looks to ramp up its retail and grocery company in the nation.

Reliance, which was attempting to steer away from its mainstay petroleum and energy business, had last year raised about $26 billion from investors such as Google and Facebook for its retail and digital arms as it chooses around Amazon.com and Walmart-backed Flipkart at India.

The move to incorporate JioMart with WhatsApp enables hundreds of millions of users to order goods from Reliance without having to leave the app, Mint stated, citing two officials aware of the development.

At last count, WhatsApp had about 400 million consumers in India. Facebook invested $5.7 billion for a 9.99% stake in Jio Platforms this past year.

JioMart was launched back in May of 2020 with plans to become operational across 200 cities in India. The e-commerce venture of Reliance’s retail arm offers free express grocery delivery from local mom-and-pop stores.

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Reliance Industries and WhatsApp proprietor Facebook didn’t immediately respond to Reuters asks for comment.

The team at Platform Executive hope you have enjoyed this news article. Translation from English to other languages via Google Cloud Translation. Initial reporting via our official content partners at Thomson Reuters. Reporting by Philip George in Bengaluru. Editing by Arun Koyyur.

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