Facebook has said that it is rolling out a new feature that would allow its users to live broadcast a video call with up to 50 people.
Users can invite upto 50 people to join “Messenger Rooms”, including those who do not have a Facebook account, for video calls and then broadcast the group call live on any profile, Facebook page or group across the platform, the social media titan said.
The move further improves Facebook’s efforts to grab a share of the COVID-19 driven boom in demand for video conferencing services, which turned Zoom Video Communications into a household name almost overnight.
Other businesses operating within the global platform economy have rolled out similar features to attract users, with Google even allowing users of its service to host free video conferences on Meet.
Facebook said it was rolling out the feature in some countries on its platform and Messenger web starting Thursday and would soon expand to all countries where Messenger Rooms was available.
Live broadcasts from Facebook pages doubled year-on-year to June compared due to a jump in livestreams since March, when several countries began imposing strict lockdowns and social distancing measures in response to the ongoing coronavirus pandemic. Further momentum is therefore likely over coming months as behaviours become encouraged and reinforced.
Via our content partners at Reuters. Reporting by Ayanti Bera in Bengaluru. Editing by Aditya Soni.