India’s federal government will regulate content on video streaming programs, including global services such as Netflix, Amazon Prime Video and Walt Disney’s Hotstar, as part of rules announced this week.
India’s ministry of information and broadcasting could manage streaming movie content, which was previously unregulated, a brief government circular stated, without providing further details.
India’s internet and mobile lobby group, and Netflix failed to remark, while Amazon and Hotstar didn’t respond to requests for comment.
Filmmaker Vikram Malhotra said the business is going to have to “wait and watch” how the government’s regulation of online content evolves.
Streaming providers have gained traction in India due to the access to cheap smartphones and cheap cellular data, making the South Asian country a battleground for Amazon, Netflix and Disney as they want to expand beyond their home economies.
That growth in streaming solutions, along with internet advertising, music and sports, is expected to assist India’s media and entertainment sector grow 10.1% annually on average to reach $55 billion by 2024, PwC predicts.
Online news was not previously regulated.
Twitter and Facebook did not respond to requests for comment.
The team at Platform Executive hope you have enjoyed this news article. Initial reporting via our official content partners at Thomson Reuters. Reporting by Sankalp Phartiyal. Editing by Jane Merriman and Barbara Lewis.
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