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Disney cuts ad spending on Facebook amid growing boycott

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HomeLatest Platform NewsMedia & Content PlatformsDisney cuts ad spending on Facebook amid growing boycott

Walt Disney has become the latest company to slash its advertising spending on Facebook as the social media giant faces an ad boycott over its handling of hate speech, the Wall Street Journal has reported, citing people familiar with the situation.

KEY POINTS:

  • Walt Disney becomes the latest company to reduce its advertising spend on Facebook-owned properties
  • The time frame for the pullback wasn’t clear as some brands paused their advertising spend

Disney joins other companies like Starbucks Corp, Unilever Plc, Adidas and others that have pulled advertising from the tech giant.

The time frame for Disney’s pullback wasn’t clear as some brands paused their ad spending for longer stretches, the report said, adding that Disney didn’t make a public announcement that it was cutting back on Facebook but shifted advertising plans silently.

Disney has paused advertising of its streaming video service Disney+ on Facebook as the company is concerned about Facebook’s enforcement of its policies surrounding objectionable content, the report said.

The company has also paused ad spending on Facebook-owned Instagram for its another streaming service called Hulu, the report added.

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“We know we have more work to do, and we’ll continue to work with civil rights groups … and other experts to develop even more tools, technology and policies to continue this fight,” a Facebook representative said in an Email statement.

Earlier this month, organisers of the growing Facebook advertising boycott said they saw “no commitment to action” after meeting with Founder and CEO Mark Zuckerberg.

Disney was not immediately available for a request for comment.

Via our content partners at Thomson Reuters. Reporting by Sabahatjahan Contractor in Bengaluru. Editing by Cynthia Osterman and Jonathan Oatis.